Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges The Problem: The problem surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with
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Discuss two ethical challenges faced by the construction industry. In your discussion state why they are ethical challenges? Unethical challenges present in every industry and root of a project‚ which leads to unsuccessful of a project and delays in a projects completion. It is more common in the construction business to contract a part or entire project through a contracting company. There are several ethical challenges that can arise from the contracting a project through a third party contractor
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Preparing For Ethical Challenges A survey by the Josephson Institute of Ethics polled more than 20‚000 middle and high school students about moral standards. Almost half of these students reported stealing something from a store in the previous 12 months. In the same period‚ seven out of 10 cheated on an exam. There is more and more evidence of antisocial behavior than ever among our youth. Even our most academically talented students tend to let personal interest triumph over the common good
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MATTEL CASE I. OVERVIEW Mattel was founded in 1945 by Elliot and Ruth Handler. The couple started out making furniture to sell out of their garage. This business was a success‚ but they wanted a new business approach to remain competitive in the fast-changing world. So‚ they turned to making toys‚ and Mattel became the world’s largest toy company‚ with a revenue of $5.8 billion and a net income of $684 million in 2010. Recently‚ the company commissioned Chinese companies to produce some
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Human Resource Management October 3‚ 2010 Chapter 4 - Case Study 1. I think Larry Norvell faces a big ethical challenge. The complexity of this situation makes it very difficult for him to have a right answer to his problem. Whatever he decides‚ he will be making a sacrifice of some sort. I think he should definitely take into consideration the costs and benefits of his choice‚ but this is not something he can decide only through financial planning. The ethics involved may have just as significant
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The Challenge of Ethical Behavior in Other Countries The requirements of day-to-day organizational performance are so compelling that there is little time or inclination to divert attention to the moral content of organizational decision-making. Morality appears to be so obscure in nature that it lacks substantive relation to performance. An effective organizational culture should encourage ethical behavior and discourage unethical behavior. Unfortunately‚ ethical behavior may end up costing
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children have special responsibilities to consumers and society? What are these responsibilities and how well has Mattel met them? Provide evidence of Mattel’s strengths and weaknesses in this area. Yes. As Mattel’s products are designed primarily for children‚ it must be sensitive to societal concerns about children’s rights. Strengths Responsibility towards the community * Mattel recognizes international environment‚ different legal systems and cultural expectations‚ and the use of technology
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In the summer of 2007‚ Mattel‚ the largest toymaker in the US‚ saw its sales dip sharply when it recalled its Chinese-made toys several times. The recalls also led to public hearings in the US Congress‚ which significantly affected its reputation. Like other toymakers‚ Mattel had been relocating its production abroad and outsourcing the manufacture of parts and components. In 2007‚ Mattel produced 65% of its toys in China.1 In contrast to its competitors‚ however‚ Mattel understood the importance
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Mattel sued the band‚ saying they violated the Barbie trademark and turned Barbie into a sex object‚ referring to her as a "Blonde Bimbo."[1] They alleged the song had violated their copyrights and trademarks of Barbie‚ and that its lyrics had tarnished the reputation of their trademark and impinged on their marketing plan. Mattel also claimed that the cover packaging of the single used "Barbie pink"‚ a trademarked color owned by Mattel.[2] Aqua claimed that Mattel injected their own meanings into
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1 e Conduct internet research on China. Are there any possible barriers that toy manufacturers from Europe and North America will need to consider? Describe and comment on the market entry approach Mattel initiated in China. Current status? What should Mattel do now in China? Internet Research on China Population 1‚349‚585‚838 (July 2013 est.) Age structure 0-14 years: 17.2% (male 124‚773‚577/female 107‚286‚198) 15-24 years: 15.4% (male 109‚922‚192/female 98‚325‚568) 25-54 years:
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