• Matel Case Stusy
    . REFENRENCES: Case study 6, “Mattel responds to Ethical Challenges”, p3, 4,5,6,7. Mike Masnick, 2009, “Why Mattel Get Future Should Plans For New Bratz Dolls?”Accessed 1 May 5, 2010. ( http://www.techdirt.com/articles/20090527/0143345018.shtml) Bonnie Fitzgerald, “Made in China: Mattel Recalls toys for safety issues “accessed 1 May 5, 2010 (http://www.helium.com/items/608895-made-in-china-mattel-recalls-toys-for-safety-issues)...
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  • Mattel’s China Experience: A Crisis in Toyland
    factors of China gave it a comparative cost advantage over producing in the U.S., and outsourcing enabled Mattel to remain profitable in an increasingly competitive toy industry. However, outsourcing does have disadvantages, a global supply chain increases the challenges to regulate and enforce...
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  • Employment Law
    in China, Mattel was in a crisis. Their stock was dropping, lawsuits, media attacks, lost sales, and increased expense of litigation cost. Mattel was now suffering from a tarnished brand name and customer loyalty. Mattel’s challenges included convincing parents that child safety and product safety...
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  • Matell Case
    Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu Mattel Responds to Ethical Challenges INTRODUCTION Mattel, Inc. is a global leader in designing and manufacturing toys and family products. Well-known for brands such as Barbie, Fisher-Price...
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  • Mattel in Chine: Toy Crisis
    crisis, corporations must respond quickly and efficiently using clear crisis communication and image repair strategies. Q1 Mattel operates Global Management Practices. What are these, who is involved and how are they implemented? Prior to the problems being faced by Mattel, Mattel implemented their...
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  • Mattel Annual Report
    and ethical manner. Robert A. Eckert, Mattel Chairman and Chief Executive Officer ” 1 2 CEO LETTER OUR COMPANY 3 4 6 7 MATERIALITY ASSESSMENT RESULTS OUR COMPANY OUR CORPORATE RESPONSIBILITY MISSION FOSTERING GOOD GOVERNANCE AND ETHICAL BEHAVIOR 8 8 ENGAGING WITH STAKEHOLDERS...
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  • Case Study
    ETHICAL CHALLENGES Mattel, Inc. is a world leader in the design, manufacture, and marketing of family products. Well-known for toy brands such as Barbie, Fisher-Price, Disney, How Wheels, Matchbox, Tyco, Cabbage Patch Kids, and board games such as Scrabble, the company boasts nearly $6 billion in...
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  • Mattel
    /uploads/papers/6874.pdfCohen, S., & Stonich, M. (2004). The hidden costs of outsourcing to china . Retrieved from http://www.prtm.com/uploadedFiles/Strategic_Viewpoint/Articles/Article_Content/PRTM_Hidden_Costs.pdf Daniels Fund Ethics Initiative (n.d.). Mattel responds to ethical challenges...
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  • Mattel Case
    market wanted more interactive toys so they decided to release new products yearly that were made for more interaction. Another area which Mattel strives for is good social responsibility. Mattel demonstrates a commitment to economic, legal, ethical and philanthropic responsibilities. They realize...
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  • Mattel
    proper precautions with its Chinese operations and contract suppliers? Were their problems unavoidable, as in “the cost of doing business in developing countries”? Did Mattel respond quickly enough and appropriately once the problems began? How might Mattel’s management address the ethical, legal and...
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  • siemes
    firms with long-standing and thorough ethical processes. It is also an admirable case study, for the depth and vigour of the senior leaders’ response. Mattel was first alerted to a potential problem with the toy giant’s Chinese suppliers on the 6th July 2007 when a European retailer discovered...
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  • Mattel Barbie State of Depression
    most significant ways this is accomplished is through market research in an attempt to satisfy the market’s wants by releasing new products annually. Mattel also follows a code of ethics, as well as requiring ethical actions of their suppliers. Finally, Mattel contributes to the communities in...
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  • Finance Manager
    supply chain." (19) Since the toy industry is part of the fast paced retail market, Mattel must have suppliers who can respond "just in time" since the "time to market is crucial in the toy industry" and their demand is cyclical. (19) For example, because of the seasonality of the toy industry, Mattel...
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  • Analysis of Mattel’s Supply Chain Management
    as though the doll was an extension of them and also provided comfort in a time of need. Although Mattel has faced many challenges, they have always been quick to respond and fight back. Long Term In the long term, Mattel should enter into new global markets. Mattel can use their insight from...
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  • Csr Strategy and Supply Chain Relationships a Way to Continuous Firm’s Innovation Path
    in training on |Tier 2 program | | |Challenge |Mattel’s standards for ethical |Mentoring | | |Code of Conduct Specialists |conduct...
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  • Mattel Lean Manufacturing Case Study
    the New York Times ran an article on August 2, and only then, did Mattel respond by contacting Wal-Mart and Target to pull the toys from their shelves and begin the recall. Mattel’s response was that even though they became aware of the lead paint in July they needed time to investigate the issue...
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  • Riordan Manufacturing Benchmarking
    companies outsourced jobs. Layoff and buyouts have been common as companies respond to Wall Street and global competitors” (Cohan, 2007, ¶ 2). The company has been struck so hard that has found itself laying-off a great deal of employees. The part that is different is they are being upfront about...
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  • Hrm510
    , and help individuals, teams, and organizations confront and resolve ethical dilemmas.13 Robert Eckert is the chairman and chief executive officer of Mattel, Inc., which is headquartered in El Segundo, California. Mattel is a worldwide firm that designs, manufactures, and markets toys and family...
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  • Mattel Case Study
    externally monitored ethical manufacturing standards first adopted in 1997. These principles require Mattel’s supply chain partners to uphold its stringent standards for safe working conditions, employee health, fair wages, and environmental consciousness. To date, Mattel remains one of the only...
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  • Organizational Theory and Designs
    investment, and the quality of a company’s products. An important factor is management’s ability to perceive and respond to environmental change. Stakeholders value aggressiveness and an entrepreneurial spirit. Organizational Insight 1.3: Ups and Downs at Mattel This case illustrates the...
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