"Masters dissertations on branding and consumer purchasing decision" Essays and Research Papers

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    Sony Branding Strategy

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    unique blend of product innovation and marketing savvy‚ and formed a company that would eventually grow into a more than $60 billion global organization. Since 1946‚ when Masaru Ibuka started Sony‚ it has rocketed into electronics and entertainment consumers’ minds as the brand. Beginning right after the end of the war as it did‚ one of Sony’s founding purposes was "to reconstruct Japan and to elevate the nation’s culture." It’s no small wonder that‚ with such lofty original goals‚ Sony has become an

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    Consumer Behavior

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    [pic] IQRA UNIVERSITY “Comparative analysis of consumer preferences for women clothing brands in Pakistan” Foreign brands Vs Local brand Consumer Behavior Research Project Report Submitted to: Shahnawaz Adil PREPARED BY: Jawaria Vohra 4533 (javeria.vohra@hotmail.com) Komal Sarwar 4172 ( komi.sarwar@hotmail.com) Mehwish fareed 4266 (m4mehwish32@gmail.com ) Huma sohail (humasohail90@gmail.com) Mariam Shahid (mariam-marry@hotmail.com) CHAPTER 1

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    Masters of Money

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    Masters of Money A c ase study Submitted by: Anushri 2012PGP057 Nishanth 2012PGP108 Piyush 2012PGP077 Raghuveer 2012PGP067 Sukhada Vijendra 2012PGP089 2012PGP109 Vikash 2012PGP110 Masters of money Masters of Money is a short TV series produced by BBC about three men whom it referred to as masters of money: Karl Marx‚ Friedrich Hayek and John Maynard Keynes. M asters of Money - P art I – J ohn Keynes The first in the series is about John Maynard Keynes (1883-1946)

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    Purchasing Power Parity

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    Purchasing Power Parity‚ and How it Determines the Value of the Dollar Course: BBUS 452‚ International Trade Finance Professor: Giuseppe Liberatore Group Members: Pamella De Lima Ishy Carlos Guerrero Ricardo Iraheta Reyes Ann-Marie Mlinac Literature Review “Is Purchasing Power Parity a Useful Guide to the dollar?” This article was our starting article which gave us the idea of researching the Purchasing Power Parity. It identifies that the Purchasing Power Parity should work in

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    For Mates and Masters

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    Ship Stability for Masters and Mates Ship Stability for Masters and Mates Fifth edition Captain D. R. Derrett Revised by Dr C. B. Barrass OXFORD AUCKLAND BOSTON JOHANNESBURG MELBOURNE NEW DELHI Butterworth-Heinemann Linacre House‚ Jordan Hill‚ Oxford OX2 8DP 225 Wildwood Avenue‚ Woburn‚ MA 01801-2041 A division of Reed Educational and Professional Publishing Ltd A member of the Reed Elsevier plc group First published by Stanford Maritime Ltd 1964 Third edition (metric) 1972 Reprinted

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    Masters of War

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    "Masters Of War" Bob Dylan Come you masters of war You that build all the guns You that build the death planes You that build all the bombs You that hide behind walls You that hide behind desks I just want you to know I can see through your masks. You that never done nothin’ But build to destroy You play with my world Like it’s your little toy You put a gun in my hand And you hide from my eyes And you turn and run farther When the fast bullets fly. Like Judas of old You lie

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    strategies used by the APPLE Building Strong Brands ( brand equity ) Apple is a powerful brand and also has high brand equity. Apple has high level of consumer brand awareness and good profitable customer relationship as the Apple products have provided high quality‚ innovation‚ design and creativity. Building Strong Brands ( Major Brand Strategy Decision ) A) Brand positioning Apple products are different from other competitors. Therefore‚ Apple products do not have product attributes. The Apple

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    Branding Logo Redesign

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    TABLE OF CONTENTS 1.0.Introduction......................................................................1 2.0.Objectives..........................................................................1 3.0.Literature Review...............................................................1-2 4.0.Resarch Design...................................................................2-4 4.1.Data Source & Type................................................................................................

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    Apple's Branding Strategy

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    Smart Acquisitions 10 Research and Development 11 b)What’s next for L’Oreal on a global level? If you were CEO‚ how would you sustain the company’s global leadership? 12 Question 3 14 What are some of the things IKEA is doing right to reach consumers in different markets? What else could it be doing? 14 Introduction‚ History if IKEA 14 BPDG 16 Taping into global market. 17 Conclusion 19 References: 21 Appendix 22 Question 1 a) Identify and elaborate the market entities from

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    Consumer

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    Purchasing Management how is purchasing regarded in the firm? where is purchasing performed one department - buying clout individual units - better match of needs - what kinds of contracts with suppliers? short-term vs. long-term when is purchasing done? just in time vs. inventory build-up Just In Time Purchasing & JITII search for high quality suppliers frequent deliveries - as needed location close to buyer communicate needs via shared MIS buy only from single or dual source

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