larger extent define the general life of a person. What the person uses can reflect his taste of life‚ his status in the society‚ his economic background and many other things. This makes a deep connection between the company and its brand‚ with the consumer. In this two way relation both are dependent on each other for various different reasons. In today’s time customers are very deeply connected to the brands. When they purchase any product like a car‚ mobile‚ items of daily need‚ brand name influence
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appropriate brand for a company does more than merely provide an appealing design‚ picture and slogan for a consumer to view. It provides a value that which is necessary to obtain in order to stay competitive in most industries in modern day society. This is both valid in Business to Consumer (B2C) marketing and Business to Business (B2B) marketing. The approach and importance of successfully branding ones service or product both tangible and intangible through B2C and B2B are similar‚ but also do have
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HOW INTEREST RATES AFFECT OUR PURCHASING DECISIONS Fluctuating interest rates have a decidedly large impact on purchasing decisions. Higher interest rates mean that consumers don’t have as much disposable income and must cut back on spending. When higher interest rates are coupled with increased lending‚ banks makes fewer loans. Lower interest rates make it easier for farmers and manufacturers to borrow to invest in equipment and buildings. That gives business more incentive to invest
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WATERSCAPE- DISSERTATION BY RISHABH HAJELA B.ARCH – 4TH YR Colins dictionary defines waterscape as a picture‚ view‚ or representation of a body of water. But in architectural terms waterscape may be defined as the built environment designed to enhance the effect of water contained or represented within it. HISTORY The origin of water usage in a large scale in gardens can be traced back to over-hanging or cantilever Gardens of Babylon where water was transported to each terrace by the
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Levels of Consumer Decision Making Ebony Johnson Mkt 231‚ 02 Buyer Behavior Dr. Stephen Goodwin November 26‚ 2012 Illinois State University Three Levels of Consumer Decision Making Introduction A decision is defined as‚ “the selection of an option from two or more alternatives” (Schiffman‚ Kanuk‚ Wisenblit 2010‚ p. 460). There is not one day that goes by when at least one person in the world has to make a decision to go about something one way or another. Many of these decisions are made
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Consumer Decision-Making Styles of Gen Y Consumers in Malaysia Introduction Market segmentation is a crucial element in marketing because goods can no longer be produced and sold without considering consumer needs and recognizing the characteristic of those needs. Due to the highly competitive environment nowadays‚ attracting and retaining enough loyal customers plays an important key role when developing business strategies. Therefore‚ business should understand and target consumer from different
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Dissertation Title Examining the Effectiveness of the ICSID (International Centre for Settlement in Investment disputes): comme ci comme ça? Internal Mentor : Mr.Sujith.P.Surendran Asst.Professor UPES Industry Mentor: Ms.Anuradha R.V Partner‚Clarus Law Associates Submitted By: A.K.Shivsulabh. Nambiar BBA.LL.B (Hons.) With Specialization in Corporate Laws‚ Semester IX‚ 5th Year 2009 - 2014 Batch College of Legal Studies University of Petroleum & Energy Studies (UPES)‚ Dehradun
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ROL: Concepts of Employer Branding Employer branding is a relatively new field in research and management. Scientific literature on the topic is still scarce whereas quite a few management handbookshave evolved in recent years (cf. Backhaus & Tikoo‚ 2004; Edwards‚ 2010; Sutherlandet al.‚ 2002). Employer branding and its related concepts‚ such as employer attractiveness‚ are characterized by a lack of structure and some confusion with regard to definitions and termini (Sponheuer‚ 2009). One
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MEPP Master of European Politics and Policies Member of European Master in Public Administration network Parkstraat 45 Box 3609 3000 Belgium KATHOLIEKE UNIVERSITEIT LEUVEN TOPICS FOR DISSERTATIONS 2012-2013 PUBLIC MANAGEMENT INSTITUTE Prof. G. Bouckaert Administrational trust Today‚ several public management and public service reform agendas are directed towards the improvement of trust in public organisations Political science trust research has mainly focused on societal trust
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the fastest growing areas in franchising. Numerous systems are learning that they’re significantly more effective in presenting their products and services to the public when they do so in association with another brand. A company may use dual branding when they want to increase the market share‚ saturating the market by filling all price and quality gaps and catering to brand switchers users who like to experiment with different brands‚ a dual brand strategy also may be applied when two companies
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