Business Plan In a company like Maruti Suzuki‚ all the agendas are driven by team work and creativity. The company has magnificent teams in areas such as engineering‚ product planning and other sub verticals like marketing‚ promotions etc. Most of the planning for future is market – driven and depends on competitors product offerings. With portfolio of more than 15 products‚ there is always overlapping of prices and cannibalisation. Situation Analysis Industry Trends The automobile industry is aided
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SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT | STUDY OF MARUTI SUZUKI ALTO SDM IMD | REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT | | | Submitted to‚ Dr. H GAYATHRI Submitted by‚ Anuja Rani (12128) Harish K P (12140) Namratha Subramani (12152) Roshan V Shetty (12158) Sriharsha
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Environmental Analysis - PESTLE Porter’s Five Forces Maruti Suzuki India Ltd Maruti Suzuki India Limited is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 42.1% of the Indian passenger car market as of March 2012. Maruti Suzuki offers a complete range of cars from entry level Maruti 800 and Alto‚ to hatchback Ritz‚ A-Star‚ Swift‚ Wagon-R‚ Estillo and sedans Dzire‚ SX4‚ in the ’C’ segment Maruti Eeco‚ Multi-Purpose vehicle Ertiga and Sports Utility
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Maruti Suzuki Manesar plant tragedy turned into crisis About the plant The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres. Initially it had a production capacity of 100‚000 vehicles annually but this was increased to 300‚000 vehicles annually in October 2008. The production capacity was further increased by 250‚000 vehicles taking total production capacity to 550‚000 vehicles annually. The Manesar Plant produces the A-star Swift‚ Swift DZire‚ SX4
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Chapter MARKETING OF MARUTI SUZUKI ABSTRACT All the marketing strategies are based on right mix of 4Ps‚ only those can be ahead which has the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited is presently considered as the leading automobile giant. This research paper is purely based on secondary data and tries to study the different strategies of Maruti Suzuki‚ its vast network of dealers
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Analysis Of Maruti Suzuki- A Marketing Perspective | | . OVERVIEW Maruti Suzuki India Limited is a publicly listed automaker in India. Maruti Suzuki is India’s leading automobile manufacturer and the market leader in the small car segment‚ both in terms of volume of vehicles sold and revenue earned. It is largely credited for having brought in an automobile revolution to India. More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation
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A STUDY OF MARKETING STRATEGIES OF MARUTI SUZUKI INDEX S.No. Topics 1. Introduction 1.1 Indian Automobile Industry 1.2 History 1.3 Overview 2. An Introduction to Maruti Udyog Ltd. 2.1 Products of Maruti Suzuki 2.2 Competitors of Maruti Udyog Ltd. 3. Competitors of Maruti Suzuki Swift 4. Marketing Mix 5. Swot Analysis 6. Research Methodology 6.1. Objectives of the Study 6.2. Data Collection Tools 6.3. Limitations 7. Analysis 8. Conclusions & Recommendations
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CSR Activities of Maruti Suzuki India Ltd. To achieve long-term sustainability and prosperity the company has nurtured a socially responsible behaviour towards its various stakeholders. It has proactively taken care of the needs and sustainable growth of its stakeholders and they in turn‚ have supported the company in achieving its vision and business results‚ year after year. As a result‚ sustainability has become an integral part of the company’s approach to business and decision making
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FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their
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Corporate Governance Maruti Suzuki India Limited (the Company) is fully committed to practising sound corporate governance and upholding the highest business standards in conducting business. Being a value-driven organisation‚ the Company has always worked towards building trust with shareholders‚ employees‚ customers‚ suppliers and other stakeholders based on the principles of good corporate governance‚ viz.‚ integrity‚ equity‚ transparency‚ fairness‚ disclosure‚ accountability and commitment
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