Maruti
Chapter
MARKETING OF MARUTI SUZUKI
ABSTRACT
All the marketing strategies are based on right mix of 4Ps, only those can be ahead which has the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited is presently considered as the leading automobile giant. This research paper is purely based on secondary data and tries to study the different strategies of Maruti Suzuki, its vast network of dealers and service centers which provides proper after sale service and is able to maintain good relationship with customer which is their strongest point.
Keywords: Marketing Strategies, Maruti Suzuki, Product, Price, Distribution and Promotion
1.INTRODUCTION
At the heart of any business strategy is a marketing strategy. Marketing strategy is defined by Prophet's David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategies includes all basic and longterm activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
2.MARKETING STRATEGY OF MARUTI SUZUKI
Maruti Suzuki India Ltd. is a leading manufacturer of four-wheelers in India. Born in 1983 with the mission to motorise India, Maruti was a joint venture between Government of India and Suzuki Motor Corporation, Japan. It quickly grew into the largest compact car making company of India and remained so till 2004. The company started with Suzuki holding the minor stakes of the company while Government of India holding the major stakes. As of present, Government of India has disinvested its stakes in the company completely, and handed over the management of
MARKETING OF MARUTI SUZUKI
ABSTRACT
All the marketing strategies are based on right mix of 4Ps, only those can be ahead which has the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited is presently considered as the leading automobile giant. This research paper is purely based on secondary data and tries to study the different strategies of Maruti Suzuki, its vast network of dealers and service centers which provides proper after sale service and is able to maintain good relationship with customer which is their strongest point.
Keywords: Marketing Strategies, Maruti Suzuki, Product, Price, Distribution and Promotion
1.INTRODUCTION
At the heart of any business strategy is a marketing strategy. Marketing strategy is defined by Prophet's David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategies includes all basic and longterm activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
2.MARKETING STRATEGY OF MARUTI SUZUKI
Maruti Suzuki India Ltd. is a leading manufacturer of four-wheelers in India. Born in 1983 with the mission to motorise India, Maruti was a joint venture between Government of India and Suzuki Motor Corporation, Japan. It quickly grew into the largest compact car making company of India and remained so till 2004. The company started with Suzuki holding the minor stakes of the company while Government of India holding the major stakes. As of present, Government of India has disinvested its stakes in the company completely, and handed over the management of