MarkStrat Final Analysis Performance Summary Firm E performed very well during the 8 periods we were in control. During those periods we grew the company’s contribution margin from $14.2 million dollars up to $70 million dollars and oversaw a stock price increase of over 170%. During this period we managed a maximum of 5 brands. Three of these five brands are making substantial profits totaling $75.7 million in the 8th period. The other two brands were targeted at the emerging Vodite market and
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FINAL MARKET CONDITIONS Sonite Market has turned out to be a mature market from a growth market at the end of the simulation where there are 4 firms with 15 different brands. As shown below on chart 1 the profitability decreases in mature market. The same happened for Markstrat‚ price war took us low margins. Chart 1 Vodite Market has turned out to be a growth market from a new market in the last periods where all 4 Sonite firms could enter with totally 8 different brands. Each firm’s
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and objectives. Video Episodes View the videos in the weekly Video Episodes section. Team Assignments Team Video Analysis Report In preparation for preparing and submitting the team’s Final Project‚ each week you will create your own consultant’s notes as you observe various CanGo meetings (via the video episodes/cases). For the week 4 Team report you are to list 6 issues facing CanGo that you gleaned from the week 3 and 4 videos. They should be prioritized in order of importance
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There are two types of Internship Report. The format of each type of report is described below. Types of Report: 1. Internship Research Report 2. Internship Affiliation Report (1.0) Format Of FBA Student Internship Research Report 1 .1 The Internship Research Report Proposal Format Each student will have to prepare a Proposal giving details of the proposed topic /study he/she wants to work on. The Proposal should not be of more than 3 pages. The main contents of the Proposal are given
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The report needs to be between 3000-4000 words in length and should demonstrate the research conducted concerning your chosen area of study and present a coherent argument that shows current thinking and practices. You are required to upload this by the 21st December 2012 to the Contextual Report upload area on the Student Intranet. You may use the tutorial uploads you have been doing over the course of the term as material for your report. Above all though write this as a piece of independent
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ii) COMPETITION: Identify an industry that is most similar to your markstrat world that housed sonites and vodites or identify two industries one each for sonites and vodites - Cull out the similarities in competition between real world and markstrat world. One example in comparison to Sonites and Vodites in Markstrat world to real world is Portable media player (WALKMAN) and mobile phones Portable media player‚ popularly called Walkman‚ brand trade name owned by Sony was introduced in the year
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GUIDELINES FOR INTERNSHIP REPORT ( FOR ATC STUDENTS ONLY) All the students are required to follow the following instructions: Each student will have to submit the report in the recommended format. Internship report is an individual task. One can not submit the same report as the other student‚ each report has to be different‚ even if the company is same. The internship report should be properly typed. Submitted both in hard copy as well as soft copy. The internship report should be original
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Guidelines for Preparing Your Executive Report Contents 1. Title Page: the title should clearly and succinctly communicate the central focus of the paper. The name of every person who is to receive credit for the project must appear on the title page. No name‚ no credit. 2. Table of contents: List of each of the major sections‚ including references and appendices‚ and specify the page on which they begin. (-5 points) 3. Executive Summary: Provide a 100-150 word summary of the purpose and outcome
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[MarkStrat Report] [Industry A Team E] Strategies pursued in Sonite market (Segmentation‚ Targeting‚ Positioning) Original scenario‚ Period 0 At the beginning of the game‚ we are given two products in Sonite market: SEMI and SELF. After analyzing their product attributes and market positioning‚ we found that SEMI did a good job in terms of market positioning‚ which met the needs of Professionals and High-earners relatively well. This was shown in the high market share of SEMI in these
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Press‚ Cambridge‚ Massachusetts Cover Design: Synergy Network‚ Waltham‚ Massachusetts Marketing Manager: Lucy Jacobus Development Team: Rémi Triolet‚ Christophe Pottier‚ Aurélien Dauvergne Copyright ©2003 by Jean-Claude Larréché‚ Hubert Gatignon MARKSTRAT is a registered trademark of STRATX International ALL RIGHTS RESERVED Software © 2003 by STRATX International No part of this book may be reproduced in any form‚ electronic or mechanical‚ without the prior permission of the publisher. ISBN# 0-9743063-0-4
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