how Real Madrid went from a local to global organization and turned into one of the most well known football clubs in the world by leveraging its brand equity and implementing successful marketing programmes throughout the world. Real Madrid was ranked the richest football club in the world in 2009-10‚ according to Delloitte Football Club Annual Report with €438.6m in revenue. (Goal.com‚ 2011) 1) Brand values and positioning Brand awareness For the first 100 years of its story‚ Real Madrid
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Real Madrid (RM) has been worldwide-known as one of the best soccer club in the world. From its beginnings in 1902‚ this Spanish soccer club has set the standards of a championship soccer organization and in 1905 had his first international game. A major turning point in the club’s history came with Bernabeu‚ Real Madrid CF appointed president (1943).He created the strongest brand in soccer synonym of prestige and champions‚ wining 6 European Cups. He coined “best in Europe” by international press
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English November 21‚ 2012 Real Madrid FC Real Madrid Football Club is one of the oldest‚ most successful clubs in the world. Ever since its inception in 1902‚ the club has won countless titles‚ and has been a perennial contender for its entire existence. Many of the sport’s biggest‚ most notorious legends have worn the pure white uniforms that have become synonymous with the team. With a history of excellence‚ and a winning tradition that continues to this day‚ Real Madrid’s already unbelievable
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1) Define Real Madrid’s brand platform by describing the following: a) Brand Identity Real Madrid has a very powerful brand identity. It is always on top of everyone’s list when speaking about football clubs. In essence‚ Real Madrid’s core brand identity is that it as a well renowned football club that has been prevalent for over a hundred years. It is known for greatness‚ competition‚ class‚ top notch talent and being champions. The extended identity also stands for: Product offering: High quality
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Real Madrid named “most valuable sports team” As more the money the franchise has‚ the more popular the franchise will be. This is the case of Real Madrid Football Club‚ set in Madrid‚ Spain. The team has surpassed Manchester United Football Club as the most valuable sports team in the world. Forbes Magazine value Real Madrid Football Club at a worth of $3.3 billion U.S. dollars and Manchester United net worth of $3.17 billion. Thanks to Real Madrid’s main sponsors of Adidas‚ who gives the club
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Abstract Real Madrid Club de Fútbol has a storied past. In the past decade‚ they were able to overcome extensive financial difficulties and assemble a first team containing seven of the top players in the world. These players were called the “Galácticos.” The Galácticos were the core of a complete business reformation pioneered by the President of the club‚ Florentino Peréz‚ a Spanish business mogul. Under his guidance‚ brand recognition expanded greatly‚ and cash flows increased drastically
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pinnacle of football in terms of the strategies employed by both these clubs. Before broadcasting of matches‚ the main source of revenue for any sports team was gate receipts. Fans would buy season tickets and match-day tickets and the clubs would concentrate their strategies on maintaining the ticket sales through discounts and sometimes splurging on that one particular star player who had enough star power to pull the fans into the stadium. Both Real Madrid and Barcelona still follow that model
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Magazine covers are featuring the sport and its stars on a regular basis. Even with the constant growth in popularity‚ soccer remains a business. The ultimate goal for each and every soccer franchise or club is to be profitable. To do this‚ many marketing techniques must be exploited. World-class talent can be brought in to help put a better product on the field and also to help increase the interest in the team itself. The New York Yankees of Major League Baseball’s American League is a prime example
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MISFORTUNES IN MADRID ( 1890-1891 ) Upon the arrival in Madrid‚ Rizal sought the help of the : Filipino Colony - the Asosacion Hispano - Filipina and the Liberal Spanish Newspapers ( La Justicia‚ El Globo‚ La Republica‚ El Resumen‚ etc. ) M.H. del Pilar - acted as the lawyer of Dr. Jose Rizal Dr. Dominador Gomez - secretary of the Asosacion Hispano - Filipina Señor Fabie - Minister of Colonies El Resumen - a Madrid newspaper which sympathized the Filipino cause " to cover the
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Marketing in Real Estate Tying-up Loose Ends of Traditional Marketing with Relationship Marketing “Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive‚ part of everyone’s job description‚ from the receptionist to the board of directors.” - Regis McKenna‚ Marketing Consultant‚ Silicon Valley Perhaps the oldest business in the history of mankind is real estate. A man’s wealth was measured in terms of number of cattle and amount of land he owned. Then
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