Weakness For Estee Lauder 1. Decline in Estee Lauder and Clinique Brands Sales in the quarter rose 7.1 percent to $1.7 billion. Makeup and skin care sales increased in the quarter‚ but the company said there was weakness in sales of its core brands‚ and in the domestic market. Estee Lauder and Clinique are their largest brands. Worldwide‚ sales of each brand climbed by low single digits. We will increase investment in Clinique in fiscal ’07 to facilitate growth in the U.S. and build on
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HISTORY/ BACKGROUND Estée Lauder‚ the founder of the $8 billion company that bears her name‚ started her business with four skin care products and a simple premise where that every woman can be beautiful. Armed with that philosophy‚ plus drive‚ creativity and passion‚ she literally changed the face of the cosmetics industry. Born Josephine Esther Mentzer‚ Estée Lauder was raised in Queens‚ N.Y.‚ by her Hungarian mother‚ Rose‚ and Czech father‚ Max. The name Estée was a variation of her nickname
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Thanks for my partner. As a company spokesperson explained in the case‚ more of estee lauder’s growth is expected to come from expansion and awareness-building in tier-2 and tier-3 cities as tier-1 cities begin to mature. So we should learn current situation about the tier 2 and 3 cities first‚ to see what the opportunities here are. My partner has mentioned the specific classification of china’s cities‚ now I still quote this classification. 1. Firstly‚ as the case mentioned‚ three quarters of
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The Estee Lauder Companies Inc. Mission Founded by Estee Lauder in 1946‚ the Estee Lauder companies Inc. specialize in manufacturing top-end cosmetics‚ fragrance and hair care products. Beside famous Estee Lauder‚ its brands includes M.A.C.‚ Clinique‚ Bobbi Brown and etc. The mission of Estee Lauder is “Bringing the best to everyone we touch.” Best products‚ best people‚ best ideas are three pillars that have been hallmarks of Estee Lauder company. Founder Estee Lauder was named after its
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Introduction The Estee Lauder Group‚ a producer of prestige cosmetics‚ controls 46% of the U.S. market and 21% of the global market. The Group was launched in 1947 by Estee and Joseph Lauder and is still controlled by the family. With annual sales of over $8 billion in 130 countries‚ the Company hopes to double its business over the next decade. Estee Lauder consists of a collection of up scaled brands targeted at a diverse selection of consumers. The Group’s portfolio of brands includes
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------------------------------------------------- Estee Lauder Companies ------------------------------------------------- Ethical Strategy Analysis Jennifer Isikwe Analysis of the Ethical Strategy of the Estee Lauder Companies I. Background Information A. Brief History B. Other Relevant Information (Industry‚ environment‚ etc) II. Analysis of the Ethical Strategy A. Stated Ethical Strategy 1. Philosophy section of the mission statement 2. Explicit statements about ethics
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Estee Lauder Introduction: Estee Lauder‚ an American corporation based in New York‚ is one of the world’s largest manufacturer and marketer of skin products‚ make up‚ fragrance and hair products. It has 29 brands and sells products in 140 countries and employed 32‚000 people World wide. Beauty‚ youth and forever being young is the themes for personal products industry. For financial year 2008 the net sales were USD $9.7 billion and the net earnings from continuing operations are USD $ 474
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ESTEE LAUDER HISTORICAL BACKGROUND Even those who aren’t experts in the field of cosmetics & fragrances recognize this most prominent and respected name. But the Company Estee Lauder‚ originally started by the fiercely ambitious ninth child in a Jewish immigrant family in Corona‚ Queens‚ New York‚ is today a household word to all whether or not they are involved in the field of cosmetics and fragrances. Estee Lauder‚ born Josephine Ester Mentzer‚ is a somewhat mysterious figure in that
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SWOT Analysis of Estee Lauder * Exposed to crisis events (SARS‚ recession‚ terrorism etc) causing downturn in travel * Downturn in department store sales * Other competitors * Americans stagnating spending on cosmetics * Growth opportunities in China‚ Russia‚ Eastern Europe‚ Brazil and India * Availability for strategic alliances in the electronic commerce area * Plenty of candidates for acquisition W S T O * Management expertise * Marketing ability *
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Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that
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