Estee Lauder Swot

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  • Topic: Estée Lauder Companies, Procter & Gamble, Bobbi Brown
  • Pages : 2 (584 words )
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  • Published : August 4, 2011
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The Estee Lauder Companies Inc.

Founded by Estee Lauder in 1946, the Estee Lauder companies Inc. specialize in manufacturing top-end cosmetics, fragrance and hair care products. Beside famous Estee Lauder, its brands includes M.A.C., Clinique, Bobbi Brown and etc. The mission of Estee Lauder is “Bringing the best to everyone we touch.” Best products, best people, best ideas are three pillars that have been hallmarks of Estee Lauder company. Founder

Estee Lauder was named after its establisher, Estee Lauder who was born in Queens, New York. The first cosmetic product sold by Estee Lauder was an altered version of his chemist uncle’s experimental face cream created in the lab. Later, Estee Lauder started her own business in face cream and improved the cream. Estee Lauder’s talent in selling her products was reflected in giving considerable amount of gifts in each sale. She died in April, 2004. Products

The Estee Lauder companies Inc. carries a diverse portfolio of brands in skin care, makeup and fragrance. Skin care includes its core brands, Estee Lauder, Clinique, Aramis and Lab series, which set the directions of the whole industry. Makeup line is composed by professional artists M.A.C, Bobbi Brown and La Mer. They are the innovative and leading brands. Fragrance and body beauty is desirable in seven brands, Kiton, Tommy Hilfiger, Donna Karan, Michael Kors, Sean John, Missoni and Tom Ford. Major Competitors

* L’Oreal
Founded in 1909, the L’Oreal Group is the world’s largest cosmetics and beauty company, including HR, Lancome, Biotherm, The Body Shop etc. L’Oreal has strict rules about “SHE” (Safety, Health, Environment) policy, and it much more depends on American market than others. * Proctor&Gamble

Founded in 1837, Procter & Gamble Co. becomes a Fortune 500 American multinational corporation, covering a wide range of consumer goods. 23 of P&G’s brands have more than a billion dollars in net annual sales. Besides...
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