CONVERSE Question 1 Need: Protection for the feet Wants: Cheap shoes which are comfortable and customizable. Demands: Emerging artists‚ designers and musicians wearing Chucks because of their affordability‚ simplicity and classic look. Now‚ anti-establishment rock fans beg Converse to feature a shoe by their favourite artist. Question 3 Production concept: The idea that consumers will favour the products those are available and highly affordable‚ and the idea that the company
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THE UNIVERSITY OF MELBOURNE MELBOURNE LAW SCHOOL CORPORATE LAW BLAW20001 2013 Subject Coordinator: Associate Professor Helen Anderson |A. WELCOME TO CORPORATE LAW | |B. INTRODUCTORY MATTERS | |C. LECTURE OUTLINE‚ READING GUIDE and TUTORIAL PROGRAM | |D. SKILLS ASSIGNMENT |
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Previous Exam questions CHAPTER 1 (NB) International marketing - Defined • Performance of business activities designed to plan‚ price‚ promote and direct the flow of a company’s goods and services to consumer or users in more than one nation for a profit. • The only difference between domestic marketing and international marketing is that in International marketing‚ marketing activities take place in more than one country – needs to account for diversity and complexity found in international
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Module 1 Study Quiz 1. Marketing is: a) About invention of new markets‚ new products and new services b) About the invention of new ways of distributing and reaching customers c) About researching‚ finding‚ understanding and making new markets d) About creating and changing market processes that change markets e) All of the above 2. A responsibility of marketers is to sell new products and ideas to decision-makers in their organization. a) Yes b) No 3. The focus of companies needs to be on winning:
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CHAPTER 1 : List and the compare the five marketing management philosophies. Be sure to indicate the key components of each philosophy. 1- Production concept - The idea that consumers will favor products that are available or highly affordable. 2- Product concept - The idea that consumers will favor products that are of high quality‚ performance and features. 3- Selling concept - The idea that consumers will not buy enough of a firm’s products unless it is known on a large scale from its selling
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risk that auditor has not uncovered a material misstatement in the financial statements Potential accounts at risk: Provision for compensation claims/litigation Inventory Accounts receivable Accounts payable Brand name PRACTICE EXAM 2‚ QUESTION 3‚ PART 1 (PP.240-241) Identify 5 business factors and explain their impact on risk of material misstatement Also identify account balance most affected. Business factor (i) Listed on stock exchange Explanation of impact Risk - increased compliance
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Marketing 11 Final test Prep Multiple Choice Questions please answer all questions by selecting the most appropriate answer‚ on the bubble card provided 1. The barter system is a) A system of trade that involves an exchange of goods and services for money b) A system of exchange of money for goods and services c) A system of trade that involves an exchange of goods and services of others d) All of the above 2. “Niche marketing” means a) Selling products that are non-specific b) Targeting a wide-variety
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International Marketing Final Exam First Question: Disneyland Paris was one of Disneyland’s Global projects. Please discuss its advantages and disadvantages‚ and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now. Second Question: Gillette is a giant company and has got a lot of success story globally‚ from your previous readings and your wide experience as marketing consultant specialized in International marketing. Compare
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___________________________________________________________________________ 1. 2. 3. 4. 5. 6. Marketing is basically selling and advertising. True False According to the text‚ marketing means "selling" or "advertising." True False Marketing‚ in the literal sense‚ means "selling" or "advertising." True False Marketing means "promotion and selling." True False Actually making goods or performing services is called marketing. True False Estimating what price consumers are willing to pay for a product and if the
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SYSTEMS DESIGN - FINAL EXAM PART 1: 11 short essay questions‚ each for 5 points for the total of 55 points. Please use APA citations. PART 2: Report on user interface evaluation for 20 points. PART 3: E-R Design for 20 points. TOTAL: 95 points‚ remaining 5 points are from the ‘Peer evaluation’ reports (both the assignments and the project) for the grand total of 100 points. Instructions: The final exam must be submitted through iLearn ‘Assignment’ list as a word document. LATE SUBMISSION or
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