Practice Questions on Marketing

Marketing 11 Final test Prep

Multiple Choice Questions please answer all questions by selecting the most appropriate answer, on the bubble card provided

1. The barter system is
a) A system of trade that involves an exchange of goods and services for money
b) A system of exchange of money for goods and services
c) A system of trade that involves an exchange of goods and services of others
d) All of the above

2. “Niche marketing” means
a) Selling products that are non-specific
b) Targeting a wide-variety of people
c) Personalized products targeting narrow groups of people
d) None of the above

3. In a modified free enterprise system
a) The government has no control
b) The government guides and oversees
c) The government controls everything
d) None of the above

4. “Demographics” refers to
a) Money consumers are willing to spend
b) Numerical facts about a population
c) Numerical facts about sales
d) None of the above

5. The process involved in moving the product from the producer to the consumer is referred to as:
a. Stream of Products
b. Channels of Distribution
c. Flow of Goods
d. All of the above
e. None of the above

6. The group of people who create the original product before it is shipped to the stores is called the:
a. Consumer
b. Designer
c. Producer
d. All of the above
e. None of the above

7. The type of business person who sells natural goods that are unaltered is called an:
a. Extractor
b. Farmer
c. Excavator
d. Remover
e. Janitor

8 An Ultimate Consumer is one who:
a. Buys products from retailers for personal use
b. Buys products and sells them to kids
c. Sells products from a retail store
d. All of the above
e. None of the above

9. When a product is shipped from a producer to a retailer it is handled in the middle by
A: Shipper
B. Interpreter
c. Entrepreneur
d. Intermediary
e. None of the above

10. Stores like Costco are classified as:
a. Discount Outlets
b. On-line discounters
c. Producers
d. Retailers
e. Wholesalers

11 When you receive