ACKNOWLEDGEMENT We would like to thank Mrs. M. V for giving us this opportunity to study the Social Responsibility in business. We would like to thank Mr. Rajesh Thomas (DGM - Compass Group Pvt. Ltd.) ‚ Mr. Senthil Kumar (Manager -Lovely Offset Printers Pvt. Ltd.) ‚ Mr. Ramachandran (Director – Kaushalya Aqua Marine Products Exports Pvt Ltd.) for their valuable time and their cooperation in sharing the necessary information. We would also like to thank the employees and customers of all the
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Social Responsibility & Diversity (EGYPT’S KING OF HEARTS) Introduction As a general manager at the Central Auditing Organization (C.A.O); the supreme Auditing firm responsible for auditing ministries‚ public institutions‚ non for profit organizations and any other entity assigned to the C.A.O by the high authorities‚ I found In
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Marketing of Glenmeadie SWOT Analysis Strengths * Good company as their product is being sold internationally in 180 countries. * Offers apprenticeship to overseas students * History & Heritage: Glenmeadie Castle‚ home of the company’s distillation and storerooms for nearly a century and a half * Organise events for tasting of their whisky Weaknesses * Customers are with them for a short amount of time and not there loyal customers for a long period. * Could lose profit
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markets According to Kotler‚“ Market segmentation is the subdividing of a market into distinct and increasingly homogeneous subgroups of customers‚ where any subgroup can conceivably be selected as a target market to be met with a distinct marketing mix” ( Chee‚ D.‚ 2012). Companies realize that they can’t attract all buyers in the market. Buyers are too large in number‚ needs to buy their products too varied. So instead of spreading the capacity to cater to all the needs in the market‚ businesses
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only a limited selection of lingerie.”3 Business problem & research objectives Business problem： Management Decision Problem: Should VS expand its lingerie line in HK? If yes‚ what’s the effective approach to launch VS’s lingerie line in HK? Marketing Research Problem (Research objectives): To determine consumer preferences and purchase intentions for VSs lingerie. This will justify whether VS should expand its lingerie line in HK and determine what Product (size and style modification) and Promotion
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Chapter 5 Social Responsibility and Ethics What is Social Responsibility?: Discuss what it means to be socially responsible and what factors influence that decision. Managers regularly face decisions that have a dimension of social responsibility in areas such as employee relations‚ philanthropy‚ pricing‚ resource conservation‚ product quality and safety‚ and doing business in countries that devalue human rights. From obligations to responsiveness to responsibility Social obligation: when
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1. What microenvironmental factors have affected Target’s performance over the past few years? I. Microenvironmental factors that have affected Target’s performance over the past few years would be marketing intermediaries‚ customer markets‚ and competitors. 2. What macroenvironmental factors have affected Target’s performance during the period? II. Macroenvironmental factors that have affected Target’s performance during the period would be economic and possibly demographic factors
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Business ethics and Social responsibility This topic is important to me because it refers to the wellbeing of the society we are living in and also to the business world. Business ethics teach us how we should behave in a business environment according to the ethics. According to me the code of ethics teaches us to be much more responsible than what we are now‚ different code of ethics leads us to different ways‚ but the main aim is to be polite‚ honest and respecting each other. The companies
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Social Responsibility What Definition Making a profit within the ambit of the law and to make decisions that will benefit not only the interest and welfare of society but also that of the organisation Origins of Social Responsibility • Entrepreneurs recognised a responsibility to employees. This refers to an act of paternalism to act in a fatherly way‚ caring and taking responsibility • Josesph Rowntree – Paternalistic Chief Executive – provide generous medical and dental schemes. Not possible
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5. What do you think of Virgin Mobile’s value proposition (the VirginXtras‚ etc.)? What do you think of its channel and merchandising strategy? We think that Virgin Mobile’s value proposition is very effective to its target market (14 to 24-year-olds). Virgin Mobile positions its brand is what the target market wants and is all about fun‚ honesty and great value for money. They do not only provide basic cellular service‚ but also push cell phone content to a new level that involves the delivery
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