Chapter 5: Scanning Marketing Environment Analyzing needs and trends in the Macroenviroment Trends ▫ is a directional or sequence of events that some have momentum and durability. ▫ Has longevity‚ is observable across several market areas and consumer activities and is consistent with other significant indicators occurring or emerging at the same time(Faith Popcorn) Faith Popcorn points to 16 Trends in the Economy 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Anchoring Being Alive Cashing Out Clanning
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This text critically examines organizational behavior in Pluto Telecommunications through analysis of the relationship among the job design‚ motivation‚ structural form and the work culture. The Managing Director of Pluto Telecommunication came to understanding that the three departments within the organization: Sales‚ Marketing and Customer Service do not communicate with each other which have a direct negative impact on the company’s performance. Further investigations show that the three departments
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Interaction of micro elements The interaction between 5 competitive forces‚ create environment for Apple very competitive and hard to survive. Low entry barrier‚ rapid innovation of supplier and changing demand of consumer create the product life-cycle shorten. A lot of competitors with very similar product specification let product easy to imitate and alter PC become near to commodity product. Thus this leads to low market share industry. In addition‚ strong power of suppliers‚ a lot of competitors
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Pluto Telecommunications[i] Introduction ’Just what is going on in this corporation? ’ shouted Veronica Tsang‚ managing director of Pluto Communications. Her question - aimed at no particular individual seated around the boardroom table - was provoked by the presentation which had just been given by management consultant‚ Andrew Wensley. ’Let me get this straight‚ ’ Veronica continued. ’Sales‚ Customer Services and Marketing are not only not talking to each other‚ on occasions they are
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TELECOMMUNICATIONS INDUSTRY The telecommunication industry is considered a vital part of our everyday lives. Although it only represents about 2.4 percen‚ the services it provides are important to other sectors in the economy. One of the most debatable topics in economics is the Telecommunication Act of 1996‚ and according to the Federal Communication Commission‚ “It is the first major overhaul of telecommunications law in almost 62 years. The goal of this new law is to let anyone enter any communications
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Workplace Telecommunications 1 An Assessment of Workplace Telecommunications Kathi Frangquist NTC 360 William Roberts July 11‚ 2005 Workplace Telecommunications 2 The telecommunication system at XYZ Corporation meets the needs of its medium sized business. Their phone system consists of 1‚000 2400 series digital phones. These phones help to improve the efficiency and productivity of our organization and simplify the flow of information because of the enhanced features such
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Lecture 6 Telecommunications And Networks Learning Objectives Understand the concept of a network. Apply Metcalfe’s law in understanding the value of a network. Identify major developments and trends in the industries‚ technologies‚ and business applications of telecommunications and Internet technologies. Provide examples of the business value of Internet‚ intranet‚ and extranet applications. Learning Objectives Identify the basic components‚ functions‚ and types of telecommunications
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Marketing Report MRKT101 Marketing report of Espresso House Sweden AB NAME: 000001377 Course: Mrkt101 Lecturer: Chris Dutt Due: 11-11-12 Table of contents 1.0 Introduction p. 3 2.0 Espresso Houses Marketing Mix 2.1 Promotion p. 4 2.2 Price p. 4 2.3 Product p. 4 2.4 Place p. 4 2.5 Process p. 5 2.6 People p.5 3.0 Characteristics of the company 3.1 Products/services p. 5 3.2 Variability
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title | BTEC LEVEL 4 EDSML | Unit 4 Marketing Principles | | | Assignment title | MARKETING PRINCIPLES | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | Explain the various elements of the marketing process | | 1.1 | | 3-4 | 1 | Evaluate
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DESIGN OF A CHIRPED FIBER BRAGG GRATING FOR USE IN WIDEBAND DISPERSION COMPENSATION İsa Navruz e-mail: inavruz@eng.ankara.edu.tr Ahmet Altuncu e-mail: altuncu@mail.dumlupinar.edu.tr Key words: Fiber Bragg grating ‚ dispersion compensation‚ apodization ABSTRACT A wideband chirped fiber Bragg grating (FBG) dispersion compensator operating in C band is designed theoretically by numerically solving the coupled mode equations. The power reflectivity spectrum and dispersion characteristics of
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