"Marketing And Promotional Strategies Of Colgate Toothpaste" Essays and Research Papers

  • Marketing And Promotional Strategies Of Colgate Toothpaste

    Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people, among Colgate people, customers, shareholders or even business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed...

    Colgate, Colgate-Palmolive, Marketing 1515  Words | 5  Pages

  • Marketing and Toothpaste

    Company profile Colgate –Palmolive is a well-known brand that served more than a billion of people all around the world in different country. This company is founded in 1806 and the founder is known as William Colgate. For now, Colgate is running in a multinational consumer products company that focused on the production, distribution and provision of household, health and personal care products. Meanwhile, the mission and goals of Colgate is by reducing total delivered cost, extending technology...

    Colgate-Palmolive, Marketing, Oral hygiene 2225  Words | 10  Pages

  • Rural Marketing Strategy by Colgate

    A Report On Rural Marketing Strategy by Colgate By:- Pulkit Garg (F019) Rohit Ginoria (F022) Sakshi Goyal (F026) Siddharth Pandey (F039) Raina Shah (F050) Shrutkirti Vashisht (F055) INTRODUCTION From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across...

    City, Colgate-Palmolive, Marketing 731  Words | 5  Pages

  • Branding Strategy of Colgate

    MBA-SEM II Marketing professionals emphasize on creating, maintaining, protecting, and enhancing brands. There are four stages in life of any product i.e. Introduction, Growth, Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till...

    Advertising, Brand, Brand management 1568  Words | 5  Pages

  • Marketing and Colgate

    Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today, marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true...

    Colgate-Palmolive, Marketing, Marketing plan 2008  Words | 7  Pages

  • Toothpaste and Colgate

    Rodney Roleda Johann Ong Bren Tajonera COLGATE :P I. Background a. History In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent, as the leader, started...

    Colgate-Palmolive, New York City, Piscataway Township, New Jersey 922  Words | 5  Pages

  • Marketing and Promotional Strategies of Hapee Toothpaste

    Strawberry Strawberries contain natural whitening agents and is one of the popular home remedies for teeth whitening. Rub strawberry on your teeth or make a paste out of strawberry. It is necessary to brush your teeth immediately with toothpaste after rubbing strawberry, because it contains acids and sugars that can harm your teeth. Bay Leaves and Orange Peel The mixture of bay leaves and orange peel is also one of the teeth whitening at home methods. Dry the orange peel and powder the bay leaves...

    Bay Laurel, Bay leaf, Citrus 855  Words | 3  Pages

  • Toothpaste and Colgate Palmolive

    Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation ....

    Colgate-Palmolive, Dentistry, Hygiene 1232  Words | 5  Pages

  • Colgate Marketing

    Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and...

    Advertising, Colgate-Palmolive, Marketing 2042  Words | 6  Pages

  • Colgate Hinterland Marketing in India

    Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand, it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube, introduced in 1896. It is a worldwide household name and synonymous with the product itself in various regions. Colgate-Palmolive has its presence in about 200 countries. Colgate in India Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian...

    City, Colgate-Palmolive, Dentistry 976  Words | 4  Pages

  • Marketing Mix - Colgate

    every marketing textbook has a different definition of the term “marketing.” The American Marketing Association (AMA) uses the following: “The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” In this report, we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other...

    Advertising, Brand, Colgate-Palmolive 853  Words | 3  Pages

  • Toothpaste and Colgate

    Background Colgate began in 1806, when William Colgate, an English immigrant, set up a starch, soap and candle business on Dutch Street in New York City. In 1807, Frances Smith was made a partner and the firm became Smith and Colgate. In 1813, Colgate bought out his partner, and the name was changed to William Colgate and Company, (http://www.colgate.co.uk/about/history.shtml). The first Colgate advertisement for soap, mould, and dipt candles appeared in 1817. A few years later, Colgate and his brother-in-law...

    Colgate-Palmolive, New York City, Park Avenue 1992  Words | 6  Pages

  • Marketing Mix Analysis

    Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced by a range of microenvironmental factors. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. In our point of view Colgate management is using very...

    Colgate-Palmolive, Marketing, Marketing management 1908  Words | 6  Pages

  • Marketing - Colgate Greece

    * When the brand was introduced in the Greek Market? Colgate – Palmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek market by the company “OLYMPIA”, which continued distributing and traffic in products Colgate-Palmolive also afterwards the foundation of Greek company and the...

    Colgate, Colgate-Palmolive, Halitosis 1219  Words | 6  Pages

  • Darkie toothpaste: Colgate

    associated with Colgate's distasteful toothpaste named Darkie. Initially I discuss about what is ethics, how it affects, and ethics in business. In the second part, I discussed about options for Colgate to handle the situation. With continuing, I focused on importance of brand name and customer loyalty in business. At last this document indicates important of managerial rights. Finally I have given some recommendation and conclusion. Ethical Issues of Colgate Ethics is the study of morality and...

    Applied ethics, Brand, Business 2409  Words | 7  Pages

  • Colgate

    about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand, the massive packaged-goods company has quietly established a test market in Peoria, Illinois, to test a line of ten over-the-counter (OTC) health-care products, all using the Colgate name...

    Advertising, Brand, Brand management 1151  Words | 3  Pages

  • Colgate India

    Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment.  Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007  Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S.  Listed in two stock exchanges in U.S. and India.  Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive ...

    Colgate-Palmolive, Dentistry, Halitosis 720  Words | 7  Pages

  • Colgate Max Fresh Case Study

    Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States, Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented, and Colgate was hoping the product would...

    Advertising, Advertising campaign, Colgate-Palmolive 2075  Words | 6  Pages

  • Colgate Pricing Strategy

    In a highly competitive oral care market, Colgate holds its’ own, and maintains a category leadership position. The company's strategies to category growth are accomplished by long-term, joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible, and in doing so, has developed a number of impeccable products along the way...

    Colgate-Palmolive, New York City, Piscataway Township, New Jersey 1128  Words | 4  Pages

  • Marketing and Chinese Toothpaste Market

    consumer's tastes for toothpaste in China typically vary from region to region, as well as across various demographic dimensions, such as age,income,and education. in contrast, tastes for toothpaste are fairly narrow in the United States. why is ther such a pronounced difference between these two market? There have such a pronounced difference between these two markets because it is affected by the age, income ,region and population difference. Age As a result of government population controls...

    China, Consumer protection, Marketing 955  Words | 3  Pages

  • Colgate Case Analysis

    determine the best marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication & Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must...

    Brand, Brand management, Dental plaque 1503  Words | 5  Pages

  • Promotional Marketing

    What is Promotional Marketing? Promotional marketing is a business tool that is designed to pull customers to buy the products of a company. Generally, promotional marketing is carried out by companies to launch their products or attract more potential customers. Before devising any strategy for promotional marketing, firms must ensure that they allocate a budget to the promotional marketing and set a target that gives them maximum return on the invested money. Read more on successful marketing strategies...

    Advertising, Guerrilla marketing, Marketing 716  Words | 3  Pages

  • Today's Segmentation Strategies of Colgate-Palmolive

    WS1 Case Study Paper Indiana Wesleyan University WS1 Case Study Paper Colgate-Palmolive Company While many companies provide a similar product there aren’t any that share the same perspective when it comes to the sincere appreciation and willingness to provide like that of Colgate-Palmolive. Their mission statement is unique to them and simply states the following: "As a company that strives to be the best truly global consumer product company, we are committed to doing business with integrity...

    Colgate-Palmolive, Piscataway Township, New Jersey, Toothpaste 1207  Words | 4  Pages

  • Colgate’s Distasteful Toothpaste - Essay

    Colgate-Hawley Colgate’s Distasteful Toothpaste This case discusses the implications Colgate faced when partnering with Hawley and Hazel in August 1985 (Luthans & Doh, 2012). The case presents “Darkie”, an objectionable toothpaste product being sold in the Asian market by Hawley and Hazel for almost 65 years. “Darkie” toothpaste featured a black-faced man on the packaging; modeled after entertainer, Al Jolson. Once Colgate partnered with Hawley and Hazel ethical issues began to arise as...

    Advertising, Brand, Brand loyalty 832  Words | 3  Pages

  • Global Marketing Strategies

    Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized...

    Advertising, Corporation, Developing country 1840  Words | 6  Pages

  • Colgate Palmolive-Precision Toothbrush Case

    COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s, consumers were satisfied with...

    Colgate-Palmolive, Competitor analysis, Dentistry 1377  Words | 5  Pages

  • Promotional Strategies

    Business Research Methodology TOP-10 Promotional STRATEGIES Of Business Schools A research conducted by: - Shaliendra Kumar Siddhanth Jain Vaibhav Kapil Puneet Bhandari Vivek Kumar Contents 1). Selecting and formulation research topic 2). Research design and plan 3). Experimental Design 4). Sampling and sampling strategy or plan 5). Measurement and scaling techniques 6). Data Collection methods and techniques...

    Coca-Cola, Marketing, Methodology 931  Words | 6  Pages

  • Product & Pricing Strategies

    Activity 4: Colgate-Palmolive Case Study – Product and Pricing Strategy Gina L Lawrence MBAO209-MGT-541-A: Applied Marketing Management Indiana Wesleyan Instructor: Janis McFaul June 27, 2011 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing...

    Electric toothbrush, Marketing, Oral hygiene 912  Words | 3  Pages

  • Toothpaste Marketing Research Proposal

    Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present, several well-known brands in the domestic toothpaste manufacturers become increasingly competitive, such as Braun Oral-B, Colgate, Darlie and so on. Different toothpaste brand have their own different market strategy, for examples, there are products for different ages whereas some target the...

    Data, Exploratory research, Hong Kong 1042  Words | 4  Pages

  • Colgate Research Project

    Marketing Mix  From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country, of which the company services 20,00,000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment...

    Colgate-Palmolive, Dental caries, Dentistry 809  Words | 5  Pages

  • Colgate Swot

    Running Head: WS1 CP Paper WS1 CP Paper Amy Eckley Applied Marketing Management 541 Indiana Wesleyan University Colgate-Palmolive’s Mission Statement As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories...

    Colgate, Colgate-Palmolive, Marketing 1323  Words | 6  Pages

  • Marketing and Colgate

    Marketing Strategy (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary .....................................................................................................- 1 Introduction ..................................................................................................................- 1 Situational analysis........

    Colgate, Colgate-Palmolive, Marketing 7310  Words | 23  Pages

  • Marketing Communication

    Groups Members and Group Name. Hawley & Hazel Chemical (H&H), a joint venture with Colgate-Palmolive, is involved in the manufacture of components for oral care products, e.g. Darlie and Colgate toothpaste, toothbrushes and personal care series of Palmolive. 1 Marketing Objectives The brand’s marketing objectives such as share or volume goals, summary of market situation, key competitor activity, marketing issues and challenges. H&H’s successful brand image and channel development resulted...

    Advertising, Brand, Branding 1534  Words | 5  Pages

  • colgate palmolive

    COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super...

    Colgate, Colgate-Palmolive, Marketing 894  Words | 3  Pages

  • Marketing Strategy Pepsodent

    MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck, Whitening , 2in1, Center Fresh, Gum Care, Sensitive, Kids.It was earlier...

    Colgate-Palmolive, Dentistry, Marketing 1525  Words | 5  Pages

  • Toothpaste and Colgate

    welcome you to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax,...

    Colgate, Colgate-Palmolive, Mennen 4619  Words | 19  Pages

  • Strategic Marketing Plan a Case of Whitedent Tanzania

    | |Introduction of the organization NAME: Chemi & Cotex Industries Ltd. “BETTER PRODUCTS FOR BETTER LIVING” Chemi & Cotex Industries Ltd. a company established in 1975 is engaged in manufacturing & marketing of FMCG Goods, Industrial & Household Plastics and metal products. It is a member company of the Mac Group whose history can be traced back to the 1880’s when entrepreneur and explorer Kanji Jeraj Manek departed on a dhow from Jamjodpur, Gujarat, to the East African coastline in search...

    Chewing gum, Dar es Salaam, Marketing 1252  Words | 6  Pages

  • Toothpaste and Colgate

    COMPANY PROFILE | 4 | 2 | INTRODUCTION | 5-7 | 3 | COMPANY HISTORY | 9-12 | 4 | MARKETING MIX | 11-16 | 5 | BCG MATRIX | 14-18 | 6 | SWOT ANALYSIS | | 7 | STP ANALYSIS | | 8 | BALACESHEET | | 9 | RECOMMANDATIONS | | 9 | CONCLUSION | | 10 | | | COMPANY PROFILE Company name Colgate Palmolive Ltd. Date of Establishment 1937 Revenue ...

    Colgate, Colgate-Palmolive, Marketing 2431  Words | 14  Pages

  • Colgate Max Fresh

    Colgate Max Fresh Case hand-out Summary Launching Colgate Max Fresh was a big success for Nigel Burton. CP was operating in 200 countries worldwide with an $10.6 billion turnover in only 2005. Colgate was the market leader in toothpaste and toothbrush brand. To increase growth, CP focused on higher margin. Advertising spending’s where dependent on the sales and high potential market. Mainly in countries like China, Russia, India, Mexico, Brazil and the US. 40 per cent of the company sales...

    Advertising, Business, Marketing 1437  Words | 4  Pages

  • Promotional Strategy

    PROMOTIONAL STRATEGY There are various ways to communicate with potential customers. Promotional strategy includes a mix of advertising, publicity, sales promotions, personal selling, and public relations. Each component of the promotional mix plays a role in your effort to have potential customers learn about your business and buy your goods or services. Your promotional strategy must address the who, what, when, where, and how much money to spend. The "Who" of Your Promotional Strategy ...

    Marketing, Promotion, Radio 1740  Words | 5  Pages

  • Toothpaste Study

    Introduction Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush,...

    Dentistry, Halitosis, Hindustan Unilever 1976  Words | 7  Pages

  • Segmentation, Targeting and Positioning of Toothpaste Industry

    model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive, Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste, mouth fresheners toothpaste or economic toothpaste. This is just an example of how the competition is harsh and how the companies want to target...

    Brand management, Competition, Market segmentation 1765  Words | 6  Pages

  • Case Study: Colgate

    qualifies a marketing concept. A product is more than a person, place or thing. Nothing is more important to a marketing strategy than the ?product concept?. A product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need; it includes physical objects, services, persons, places, organizations, and ideas. In fact, finding the right product concept is one of the four critical objectives of marketing. Toothpaste is an oral...

    Advertising, Brand, Brand equity 1016  Words | 3  Pages

  • Marketing Strategy-Colgate

    MARKETING STRATEGIES Colgate delights consumers around the world with an array of Oral Care, Personal Care, Home Care and Pet Nutrition products. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Known for having a long history of strong relationships with its retail trade partners. Small stores around the world are just as important to Colgate as large ones. Based on consumer and shopper insights, the Company works closely with local...

    Business, Consumer, Facebook 431  Words | 2  Pages

  • Global Adventures of Colgate Palmolive

    Today there are many firms whose products are widely known and are available in many countries all over the world, but international marketing is not a simple activity that can be successfully applied by every firm. First, to achieve success in international marketing activities, a company should consider economic, social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they have a great impact on the demand for...

    Colgate-Palmolive, Distribution, East Germany 1915  Words | 6  Pages

  • Colgate Max Fresh

    Colgate Max Fresh Throughout history, society has evolved with a numerous set of consumer products that have over a period of time become essentials and have morphed into the daily lives of people without even having them notice it. Personal hygiene is a market that is reflective of this trend as generations have evolved by incorporating new trends and behaviors that the previous generation considered a luxury. Colgate-Palmolive symbolizes the personal hygiene industry in the US, and as an international...

    Colgate-Palmolive, Marketing, New York City 1051  Words | 3  Pages

  • Colgate Max Fresh

    Colgate Max Fresh (CMF), a new toothpaste formula with patented breath-freshening technology, had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton, president of global oral care at Colgate-Palmolive Company (CP), had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans from a global perspective, and he wondered if the benefits of adapting...

    Brand, Colgate-Palmolive, Marketing 1832  Words | 5  Pages

  • Colgate Cannibalization Case

    What is the main business problem the firm is facing? The main business problem facing Colgate-Palmolive (CP) is deciding the positioning of Colgate Precision. CP has the opportunity to position Precision as mainstream or niche. By our definition, mainstream would target engaged brushers (brushing multiple times a day and highly involved in multiple facets of oral hygiene), while niche would focus on customers who have one specific identifiable concern, namely gum disease in this case.  What are...

    Dental floss, Marketing, Net present value 612  Words | 4  Pages

  • Brand Essence Colgate

    is Colgate. Colgate is a division of the Colgate-Palmolive brand that produces soaps, detergents and oral hygiene products. Colgate focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857, his soon took over. In 1837, Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive...

    Brands of toothpaste, Colgate-Palmolive, Halitosis 1227  Words | 6  Pages

  • Promotional Strategies

    you're probably wondering which kind or promotional strategy would be best for your product, and you would be right to wonder about this. Not every product can be marketed in the same way. Truth be told the promotional strategy is based solely on the product or service. There is no list of defined laws for promotion. The best I can do is give some examples of promotion and explain some points. The rest is really up to you. For simplicity sake all of my promotional examples are taken from the gaming...

    Nintendo, Nintendo 64, Nintendo Entertainment System 1588  Words | 5  Pages

  • Colgate Marketing

    Colgate-Palmolive Company (NYSE: CL) is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products . In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in...

    Colgate, Colgate-Palmolive, Marketing 2289  Words | 8  Pages

  • Case Analysis Colgate Max Fresh Global Brand Roll Out

     case analysis Case: Colgate Max Fresh: Global Brand Roll-Out Case in a Nut Shell This case presents the devised strategies of Colgate-Palmolive Company to take their new product Colgate Max Fresh, which was very successful in US markets, global especially China & Mexico. This presents a classic case of challenges faced by a company in introducing their successful markets in global markets. In 2004, Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest...

    China, Colgate-Palmolive, Consumer theory 1861  Words | 5  Pages

  • Colgate Palmolive

    CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2, Section-D Abhishek Chowdhary, PGP2011507 Baljinder Singh, PGP2011587 Jubin Mahajan, PGP2011668 Rishabh Ratna, PGP2011825 Roopak Bhartee, PGP2011833 Vasanth C, PGP2011930 Vineeta Singh, PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s...

    Colgate-Palmolive, Marketing, New York City 717  Words | 4  Pages

  • Colgate

    Colgate Precision Case In the early 1990s competition among dental hygiene companies started to increase tremendously as information about dental hygiene grew. Each company promised the most effective toothbrush on the market. As a response to the growing toothbrush market, Colgate Palmolive decided to launch its most effective, healthy, and innovative toothbrush yet, the Colgate Precision Toothbrush. As with every new product that gets launched, the firm must analyze the market. Colgate realized...

    Brand, Brand management, Dental floss 1560  Words | 4  Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly...

    Advertising, Coca-Cola, Marketing 864  Words | 3  Pages

  • Colgate Case

    and Major Strategies: 3 Ethic issues: 3 Major Strategies: 3 To handle the situation: 5 Possibility to change the advertising without affect the customer loyalty: 7 Effect on the management right : 8 Conclusion: 9 Introduction: In this study I going to introduce the main issues of the partnership of Colgate with Hawley and Hazel, a big company selling a toothpaste “Darkie” in the Asian Market. Colgate bought 50% of the company and not received the management right. Colgate wanted to...

    Asia, Black people, Brand 2809  Words | 7  Pages

  • Toothpaste: Swot Analysis and Colgate- Palmolive Company

    suppliers, marketing intermediaries, customer markets, competitors and publics. SWOT ANALYSIS Strengths: The strength of Colgate is as follows:- • Qualified sales staff • Strong financial backup • Orange Gel:- First time in the Pakistani market we are going to introduce the toothpaste with orange gel. It will provide you the maximum freshness in yours mouth through out the day. This will keep fighting against bacterial actions in yours mouth. • Orange Crystals:- This Colgate Orange...

    Colgate-Palmolive, Marketing, PEST analysis 634  Words | 3  Pages

  • Toothpaste Research Proposal

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