• Colgate-Palmolive
    Company profile Colgate –Palmolive is a well-known brand that served more than a billion of people all around the world in different country. This company is founded in 1806 and the founder is known as William Colgate. For now, Colgate is running in a multinational consumer products company that focused...
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  • Research on Colgate
    A PROJECT REPORT ON “SALES PROMOTION ACTIVITIES CARRIED OUT FOR COLGATE SENSITIVE” AT MARKET SOURCE. SUBMITTED BY UNDER THE GUIDANCE OF SUBMITTED TO “UNIVERSITY OF PUNE” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION ...
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  • Strategic Management
    Background 7 COMPANY PROFILE 9 MISSION STATEMENT 12 COLGATE-PALMOLIVE PRODUCT MIX 14 COLGATE-PALMOLIVE BCG GROWTH MATRIX 15 BRAND COMPETITION: PERCEPTUAL MAPPING 16 MARKET SHARE AS COMPARED TO COMPETITORS 17 MARKETING OBJECTIVE 18 MARKET POSITIONING 18 SITUATIONS FACING THE...
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  • Colgate
    Marketing Strategy (MKT306) Alexander Berger Neusserstraße.56 50670 Köln Germany Student No.: 089110519 Friday 9th July 2010 A Strategic Analysis of Colgate´s toothpaste product line TABEL OF CONTENT 1. 2. 3. Executive Summary ................................................................
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  • Marketing Mix Analysis
    Colgate Toothpaste MARKETING MIX ANALYSIS “Stronger Say Bhe Strong Mera COLGATE” Introduction: Marketing strategies serve as the fundamental underpinning of marketing plans designed to reach marketing objectives. It is important that these objectives have measurable results. They are also influenced...
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  • Market Attractiveness
    first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873, Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas.  A new product launched by Colgate sensitive pro relief toothpaste 50g...
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  • Study on Kolget
    Project Report: Toothpaste - Kolget Name : Class: Acknowledgement Contents Introduction: Toothpaste Industry Overview The toothpaste history in India can be tracked back from 1975 with 1200tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes.Oral Hygiene was t...
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  • Colgate
    Colgate’s Distasteful Toothpaste 1. Identify the major strategic and ethical issues faced by Colgate in its partnership with Hawley and Hazel. Answer: Colgate made the decision to acquire fifty percent of Hawley and Hazel as a way to quickly get a large share of the Asian market without...
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  • Strategic Marketing Mgt
    Life Cycle PEST Analysis (Macro) Porter’s 5 forces analysis(Micro) SWOT Analysis Objectives Strategies • Market Segmentation • Market Targeting • Market Positioning Tactics • Marketing Mix • Price • Product • Place • Promotion Action • Project Management [pic][pic]• Schedules and...
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  • Lamoiyan Corporation
    Pedro recognized an opportunity in producing aluminum toothpaste tubes for Colgate and Unilever and by 1977, he invested and opened Aluminum Container Inc. It was the start of his battle against entrenched giants to becoming the number here toothpaste producer in the Philippines . However, in 1986, a new...
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  • Golgate Toothpaste Imc Plan
    Introduction:- Before we go in details of low involvement theory of Colgate toothpaste lets first see what this company do or manufactures and from where this consumer product giant begins. The Colgate Palmolive is the fastest growing organization of consumer products manufacturing. Consumer...
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  • Branding Strategy of Colgate
    Marketing professionals emphasize on creating, maintaining, protecting, and enhancing brands. There are four stages in life of any product i.e. Introduction, Growth, Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor...
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  • Marketing Colgate
    Executive Summary Colgate-Palmolive Australia Pty. Ltd. was established in 1921 and is part of the Europe/South Pacific geographical segment of Colgate Palmolive US, which is the main company. Our report is focusing on Colgate, part of Colgate-Palmolive oral care products in Australia. Oral care...
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  • Colgate Marketing Plans
    Introduction Colgate-Palmolive1 is a more than 200-year-old company that started in New York. Although it has three main product lines namely, Oral Care, Personal Care, and Home Care, its flagship brand remains to be Colgate. The success of the brand also relies on the reputation of its company. Colgate-Palmolive...
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  • Colgate Porter
    industry they operate in. The Boston-Consulting Group’s Growth model, among all other models provides one of the best guides to analyzing a company’s marketing performance and its potentials. The model analyses the individual product portfolios of a particular company on its market shares and its...
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  • Target Market
    TARGET MARKETING - MEANING, BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need, interest and perception. No...
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  • Marketing Strategy-Colgate
    Colgate-Palmolive ------------------------------------------------- A Complete Marketing Strategy OBJECTIVES There are three fundamentals that Colgate-Palmolive stated; which are: * Caring The Company cares enough about the people, among Colgate people, customers, shareholders or even business...
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  • People Management Development at Unilever
    efficient marketing strategies and strong distribution network for detergent industries have worked miracle for developing a sustained Detergent market of Tk 617 crore in Bangladesh. The growth came along the footprints of some multinationals that established dominance through their strong marketing mechanism...
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  • Colgate Max Fresh: Global Brand Roll-Out
    COLGATE Business Overview Colgate Objectives Organization Structure $10.6 Billion Revenue (2005) Operating in 200 Countries 70% of sales outside the US Compete in Oral Personal & Home Care; Pet Nutrition segments Brands: Colgate, Palmolive, Speed Stick, Ajax, Hills Science Diet Consistent...
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  • Colgate Hinterland Marketing in India
    Colgate Marketing Oral hygiene in the hinterlands Colgate Colgate. The world’s most recognizable oral care brand, it belongs to the Colgate-Palmolive Company. Colgate was the first toothpaste in a collapsible tube, introduced in 1896. It is a worldwide household name and synonymous with the product...
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