Toothpaste and Colgate Palmolive
Colgate-Palmolive:
Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan
Introduction:
Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market.
Snap Shot:
Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation . Launched various oral care and personal care products like Colgate Toothpowder, Toothbrushes, Palmolive Shave Cream, Halo Shampoo, Charmis Cream. 1960s – 1970s... Consolidated Indian presence and became a blue chip company on the Indian bourses. 1980s -1990s... Manufacturing went state-of-the-art . Colgate-Palmolive entered a new category – household surface care, with the launch of Axion dish washing paste. The Indian consumer was offered top-of-the-line products
Bugaboo:
Bugaboo Year 1999 showed a fall of 43% in their net profit. The brand lacked freshness and aggressiveness in its marketing efforts. The company remained sluggish in the marketing warfare A follower rather than a leader Reactive rather than proactive in introducing smart strategy.
Riposte:
Riposte The new management team gave a new look to the company. Colgate Palmolive India Ltd. , distinguished the two strong equities in India. Colgate for Oral care -----Palmolive for Personal care AND Submitted them to proven marketing principles & guidelines * Cost of custom research service depends on project scope
4Ps PRODUCT PRICE PLACE PROMOTION:
4Ps PRODUCT PRICE PLACE PROMOTION
Product Strategy::
Colgate reorganised its portfolio Introduced a wide range of products but with very clear positioning . In oral care, Colgate identified four categories – premium, freshness, popular and economy . Focused on only those products within this category which could give results. Introduced new products in
Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan
Introduction:
Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market.
Snap Shot:
Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation . Launched various oral care and personal care products like Colgate Toothpowder, Toothbrushes, Palmolive Shave Cream, Halo Shampoo, Charmis Cream. 1960s – 1970s... Consolidated Indian presence and became a blue chip company on the Indian bourses. 1980s -1990s... Manufacturing went state-of-the-art . Colgate-Palmolive entered a new category – household surface care, with the launch of Axion dish washing paste. The Indian consumer was offered top-of-the-line products
Bugaboo:
Bugaboo Year 1999 showed a fall of 43% in their net profit. The brand lacked freshness and aggressiveness in its marketing efforts. The company remained sluggish in the marketing warfare A follower rather than a leader Reactive rather than proactive in introducing smart strategy.
Riposte:
Riposte The new management team gave a new look to the company. Colgate Palmolive India Ltd. , distinguished the two strong equities in India. Colgate for Oral care -----Palmolive for Personal care AND Submitted them to proven marketing principles & guidelines * Cost of custom research service depends on project scope
4Ps PRODUCT PRICE PLACE PROMOTION:
4Ps PRODUCT PRICE PLACE PROMOTION
Product Strategy::
Colgate reorganised its portfolio Introduced a wide range of products but with very clear positioning . In oral care, Colgate identified four categories – premium, freshness, popular and economy . Focused on only those products within this category which could give results. Introduced new products in