HOME DEPOT‚ INC. in the New Millennium Tom Thomson‚ Suzanne Ma‚ Todd Humphrey‚ Owen Clements June 28‚ 2006 Agenda Background/History Current situation Accounting and Finances Growth Initiatives Financial Analysis Forecast HOME DEPOT Inc. Founded In 1978 in Atlanta‚ Georgia Largest Retailer of home improvement products Stores were warehouses and sold large volumes of goods at low prices Offered ‘how-to-clinics’ and knowledgeable customer service representatives Between
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Home Depot fix or not Lady? Alan E. Paschal MGMT 302A November 27‚ 2013 Laryssa Ziolkowski Home Depot fix or not Lady? Home Depot is a home improvement retailer that is trying to stay with the other rival home improvement stores like Lowes. Home Depot was founded in 1979 in Atlanta‚ Georgia the first home depot was around 60‚000square feet with about 25‚000 sku’s. The biggest problem was they were still using the same technology in 2010 that they had in 1990’s (Home Depot‚ 2012). They need
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money is spent on repairs and changes to homes‚ it will make sense why I choose to look at the Home Depot to really understand my community. Walking around the store and talking to employees about their experiences I found out Home Depot is not a good representation of the surrounding area but its own little biotope. It seems to have to have a higher amount of special crowd that is attracted to the store‚ its own idioms and offer its own incentives. Home Depot is usually thought of as macho‚ and a man’s
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Target Market Example: Livescribe 2GB Pulse Smart Pen Consider the smart pen product shown in Figure 1. Figure 1. Livescribe 2GB Pulse Smart Pen. The product description from the manufacturer is presented below. Capture Everything The Pulse smart pen records audio and links it what you write. Missed something? Tap on your notes or drawings with the tip of your Pulse smart pen to hear what was said while you were writing. No Need to Lug the Laptop The Pulse smart pen automatically captures
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COMPANY MISSION / VISION 3. LEADERSHIP 4. THE HOME DEPOT COMPANIES 4.1 EXPO Design Center 4.2 The Home Depot 4.3 The Home Depot Floor Store 4.4 The Home Depot Landscape Supply 4.5 The Home Depot Supply 5. STORES 6. SERVICES 7. SUPPLIERS 8. CORPORATE RESPONSIBILITY 8.1 The Home Depot Foundation 9. MARKETING STRATEGY 9.1 Neighbor of Choice? 9.2 Employer of Choice? 9.3 Retailer of Choice? 9.4 Investment of Choice? 10. THE HOME DEPOT VALUES 11. COMPETITION 12. DID YOU KNOW? 13. SWOT
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demographic segmentation bases are the most popular and practical segmentation bases. Kotler(1984‚ p. 255) states that “demographic variables are the most popular bases for distinguishing customer groups”‚ possibly because the ease with which this kind of data can be collected. Demographic segmentation divided the market into groups of basis variables which consists of age‚ sex‚ income‚ and social class. Age Consumer needs and want usually change with the time changed.Segmenting market by age often
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Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service‚ Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project‚ and develop a marketing plan. Organizational overviewBeginning in 1978‚ The Home Depot was founded by Bernie Marcus
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Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta‚ Georgia. With their store‚ Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store‚ operated in a large‚ no-frills warehouse. Home Depot carries over 35‚000 products‚ with national brand names along with the Home Depot brand. At the start‚ Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide
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According to Schiffman and Kanuk (2007)‚ market segmentation is the process of dividing a potential marketing into distinct subsets of consumers with a common need or characteristic and selecting one or more segments as a target market to be reached with a distinct marketing mix. When a mass customization approach cannot satisfy buyers’ individual needs‚ market segmentation is essential for determining which sizes will best fit groups of customers who share similar needs‚ thereby increasing customer
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CSR Case Study: The Home Depot Giving back to communities Prepared for: Interdepartmental Working Group on Corporate Social Responsibility (CSR) Corporate Social Responsibility: Lessons Learned Final Home Depot Case Study 1 Corporate Overview Home Depot was founded in 1978‚ and has grown to become the world’s largest home improvement retailer and the second largest retail chain in the USA with total sales of $53.6 billion in 2001. The company employs a workforce of more than 250
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