Report on Koi Cafe in Singapore (Assignment1 of Introduction to marketing) For Lecturer LEE KENG MUN By DouZi 110097E Date of Submission: 29 November 2012 1.0 The description of Brand/Company -Brand: The brand I choose is KOI cafe. KOI Cafe is an overseas franchise from the land of bubble tea‚ Taiwan. The popular drink was invented in Taiwan. Via word of mouth and the power of internet broadcasting‚ KOI cafe has gained a rather strong following of loyal customers. However‚ most important
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Local Literature An article from The Philippine Star dated August 7‚ 2012 by Louella D. Desiderio entitled “Businesses urged to use Internet to push products”. It shows that businesses are advised to use the Internet for promoting their products and services as more consumers are going online to research before making purchases. Companies should consider using online advertisements for the products and services they offer as more and more people are using the Internet to research goods they plan
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Survival strategies for Local Companies in Emerging Markets In battles for emerging markets‚ big multinationals don’t hold all the advantages. However‚ local markets do get affected. The local markets suddenly face foreign multi-national rivals with many advantages: in terms of financial technology‚ financial resources‚ superior products‚ powerful brands‚ and seasoned marketing and management skills. Often‚ the survival of the local players in the markets that are emerging is at stake.
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Bits’Bites cafe is an italian cafe chain that is founded in 2002.It is owned and operated in H & D LKY‚ which has its corporate headquarters in New York.The founder of the company was Elle Asher‚ a woman with dreams and goals of making a place that is not only cozy but would also make her customers feel more than just a cafe but a home to them and serves the best coffee that she herself created. She started her first cafe outlet in Albany‚ and her business flourished and has since led the
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Does globalization threaten or Nurture local markets? What effect does globalization have on consumer behaviors and tastes? As we more easily across regions and cultures are we more adventurous in our tastes and interests or will we naturally migrate to the known? In “The World is Flat‚” New York Times columnist Thomas L. Friedman argues that computer technology has created a world in which‚ to a greater extent than ever before‚ individuals can compete and collaborate globally. Linked by a fiber-optic
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CAFÉ COFFEE DAY RESEARCH Introduction The given case is based on CCD the largest coffee retailer in India. It started operation since 1996 by V.G Sinddharth. CCD pioneered the café concept in India by year 2000 the company had only 14 outlets in 6 cities. It was after year 2000 the company started on a massive expansion program that has been it set up nearly 1000 outlets in India in ten years. The café coffee day is owned by ABC Ltd which is the largest producer of Arabic coffee in Asia. There were
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" Monitoring internet content has been a widely debated topic as of late. Some governmental agencies think monitoring internet activity could help identify and stop potential terrorist attacks‚ but others argue that doing so invades personal privacy. There is also the issue of freedom of speech when monitoring internet content. The First Amendment guarantees U.S. citizens to freely state their ideas without risk of censorship‚ retaliation‚ or sanction. This does not protect people who speak in
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Google‚ YouTube and the Internet Video Market Market definition: Worldwide online video market | Market size: 36 billion unique visitors in 2007 1. Industry trends o Internet video market experienced dramatic growth from 2006‚ with User Generated Content (UGC) accounting for 47% of this market. o News‚ comedy and music formed the bulk of online viewing across different age categories. o Ages 18-29 represented majority of the heavy users and content creators‚ whereas the 30-49 age categories
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A Report on Snowflakes Dessert Café‚ SS15‚ Subang Jaya INTRODUCTION : You might be wondering what is it about Snowflakes that makes a lot of people would line up just to enjoy a bowl of shaved ice. Well‚ it’s not just an ordinary bowl of dessert. Jimmy Tsai‚ owner of Snowflakes Dessert Café‚ came up with the idea of this business because he missed the Taiwanese desserts that his mother and grandmother used to make back in his hometown‚ Taichung district in Taiwan. Started with a small shop in
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Cafe Design and Architecture‚ LLC is a full service interior design & architecture firm specializing in the design and planning of custom architectural interiors. Our foundation has been in architectural interior design for well over 30 years developing retail food and beverage establishments‚ commercial and hospitality projects‚ including upper mid-scale hotel planning & design. ...at Cafe Design & Architecture we are more than a design and architecture firm‚ we are specialty coffee
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