automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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The House on Mango Street Esperanza saw self definition as a struggle‚ the struggle for self-definition is a common theme‚ and in The House on Mango Street‚ Esperanza’s struggle to define herself underscores her every action and encounter. Esperanza must define herself both as a woman and as an artist and her perception of her identity changes over the course of the book. Esperanza portrayed a vivid picture to the audience of her surroundings‚ the people she encountered‚ and her interpretation
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These are made from selected varieties of Mango. Fully matured Mangoes are harvested‚ quickly transported to our fruit processing plant‚ inspected and washed. Selected high quality fruits go to the controlled ripening chambers; Fully Ripened Mango fruits are then washed‚ blanched‚ pulped‚ deseeded‚ centrifuged‚ homogenized‚ concentrated when required‚ thermally processed and aseptically filled maintaining commercial sterility. Physical Characteristics : Product 0 Brix at 20ºC. [Refractometer]
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People got different lifes but a negative thought change it all. Esperanza feels alone and she interprets herself as a lonely girl with bad luck. At the beginning of the book she doesn´t accept who she is. She says that because she got the same name as her grandma she would have the same future as her‚ waiting for someone who changes her life. Esperanza´s negative view of herself‚ knowing and accepting where we have come from is an important part of growing up and determining who we are. Since
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Clothing and how girls/women are to dress is definitely not a grey area in the Bible. In I Timothy 2:9 and10 we are told what to adorn ourselves with. “I also want women to dress modestly‚ with decency and propriety‚ not with braided hair or gold or pearls or expensive clothes but with good works‚ appropriate for women who profess to worship God.” What a beautiful sight it is to see a lady with great modesty! Not just on the inside but also in what she wears! I have a few such special women of God
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SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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the novella The House on Mango Street based on the narrator‚ Esperanza’s‚ first year living on Mango Street. A young Latino girl‚ by the name of Esperanza‚ is growing up in the suburbs of Chicago and is determined to leave her life on Mango Street in her past. In this novella Cisneros explores the effect of loss of innocence on Mango Street. The roles of women and how they treat each other is highly prominent in The House on Mango Street. Throughout Esperanza’s year on Mango Street she begins to realize
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RED MANGO Current Marketing Strategy As a private company‚ Red Mango ’s current strategy can only be ascertained by analyzing its corporate communications‚ its past and current business moves‚ and media reports. The company appears poised to become the next "hot franchise." There has been open speculation about an eventual initial public offering of stock‚ with The New York Times describing a stock offering as "seemingly inevitable." Red Mango continues to expand in greater Los Angeles
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is mainly reflected in three major important characteristics: clothing‚ religion of aristocracy‚ and relations among women. Clothing Clothing is one of the most important factors to reflect the characteristics of the Heian period. Besides showing the beauty‚ clothing is also a sign of social status. During the Heian period‚ people attached great importance to their clothing. For instance‚ there were so many different colors on clothing. Even a low-rank lady also wore beautiful clothes. “She is covered
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