scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. The following is a strategic analysis of Manchester United‚ a member of the Barclay’s Premier league in the 2009 - 10 football season. This analysis is divided into three parts‚ namely; Market environment Analysis‚ Football Club Strategic Analysis and Strategic fit analysis. Table of Contents
Premium Premier League Strategic management
new markets. However‚ it retains local names and imagery in markets where this is essential to maintaining the trust of customers. To help promote its image worldwide‚ Vodafone uses leading sports stars from high profile global sports‚ including Manchester United. This Case Study concentrates on how such promotion can help to keep a leading brand at the forefront of public awareness. ESSENTIALS OF MARKETING: The world is a global market with few barriers‚ so Vodafone has to be highly visible as
Premium Mobile phone Premier League Vodafone
David Beckham is one of Britain ’s most iconic athletes whose name is also an elite global advertising brand. He was captain of the English national team from 1998 to 2009‚ scored in three different FIFA World Cups‚ and played midfield for clubs in Manchester‚ England‚ Madrid‚ Spain‚ and Milan‚ Italy; he also won the MLS Cup playing for Los Angeles Galaxy in 2011 and 2012. He was born David Robert Joseph Beckham on May 2‚ 1975‚ in Leytonstone‚ East London‚ England; son of Ted Beckham‚ a kitchen fitter
Premium David Beckham FIFA World Player of the Year Premier League
Wigan Athletic | - | Chelsea FC | 0:2 (0:2) | | | 16:00 | Manchester City | - | Southampton FC | 3:2 (1:0) | | | 20/08/2012 | 20:00 | Everton FC | - | Manchester United | 1:0 (0:0) | | | 2. Round | 25/08/2012 | | Sunderland AFC | - | Reading FC | resch. | | | 12:45 | Swansea City | - | West Ham United | 3:0 (2:0) | | | 15:00 | Aston Villa | - | Everton FC | 1:3 (0:3) | | | 15:00 | Manchester United | - | Fulham FC | 3:2 (3:1) | | | 15:00 | Norwich City
Premium Premier League
cle818131.html‚ (visited on the 20th of September 2012) Draper‚ Rob‚ “Foreign investors drive the league closer to the edge”‚ Mail on Sunday‚ 10/5/2008‚ p102‚ 1/2p‚ Marc Roche‚ “Golden boys et diables rouges : un groupe de riches supporters de Manchester United a lancé une offensive sur le club endetté‚ propriété de la famille américaine Glazer”‚ Le Monde‚ (3/05/2010)‚ (French)‚ p3‚ 0p Jay Rufus‚ “Can US investment benefit english football brands”‚ Marketing Week (01419285)‚ 2/7/2008‚ Vol. 31 Issue
Premium Premier League
case 6 Manchester United: The Glazer Takeover On June 14‚ 2005‚ US businessman Malcolm Glazer announced he had acquired over 90% of the shares of Manchester United plc. This would allow him to delist Manchester United’s shares from the London Stock Exchange and turn it into a private company. Glazer’s offer of £3 per share was over 40 times the previous year’s net income and was almost double the average market price of Man United’s shares during the preceding three years. All told‚ the buyout
Premium UEFA Champions League Premier League
Manchester united Manchester United (ManU) is one of the leading football clubs in the world. ManU has won many titles in the football competition making the club to be the most successful football club in the world. The success of this club is contributed by the good management of Sir Alex Ferguson who has been the manager since 1986 when Ron Atkinson left (Official website‚ ManU). Introduction The football industry in UK has become popular because of the first successes in the industry‚ an attribute
Premium United States
Game" is a name given to football. The person who created the phrase is unknown. Football commentator Stuart Hall is the only person to have said to have created "The Beautiful Game". In his youth‚ Hall admired Peter Doherty when he went to see Manchester City play at Maine Road and used the phrase "The Beautiful Game" to describe Doherty’s style when playing. He also used the phrase "The Beautiful Game" in his commentary career later on in life which made the phrase more popular. A famous English
Premium Premier League La Liga
Biography Portugal’s best and Manchester United’s darling midfielder‚ Cristiano Ronaldo dos Santos Aveiro was brought into this world on February 5‚ 1985 in Funchal‚ Madeira‚ Portugal. His mother Maria Dolores dos Santos Aveiro and father Jose Dinis Aveiro had four children. His parents decided to name this future famous footballer after someone that you wouldn’t think a Portuguese family would normally consider. He was named after the 40th President of the United States‚ Ronald Reagan. A passionate
Premium Cristiano Ronaldo
Javier “Chicharito” Hernandez Javier “Chicharito” Hernandez is a soccer player who plays for Manchester United and the Mexican National team . He was born in Guadalajara‚ Mexico . He began playing in a league when he was seven years old . His father was formerly a striker for the Mexican national team . His father even admitted that he never believed his son had a chance to go pro . At only age nine‚ Chicharito joined a local club‚ C.D. Guadalajara . And at only fifteen he signed his first
Premium FIFA World Cup Mexico CONCACAF