Strategic Management

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  • Topic: Manchester United F.C., Premier League, The Football League
  • Pages : 12 (3111 words )
  • Download(s) : 233
  • Published : May 16, 2010
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1.0 Introduction
Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfill stakeholder’s expectations. The following is a strategic analysis of Manchester United, a member of the Barclay’s Premier league in the 2009 - 10 football season. This analysis is divided into three parts, namely; Market environment Analysis, Football Club Strategic Analysis and Strategic fit analysis.

Table of Contents

Chapter
Topic
Page
1
Introduction
I
2.0
Market Environment Analysis
1
2.1
The Barclay’s Primer League
1
2.2
PESTEL Analysis
2-3
2.3
Porter’s Five Forces Model
3 - 4
2.4
Critical Success Factors
5
2.5
Summary of Opportunities and threats.
6

3.0
Football Club Strategic Analysis

7
3.1
The Club: Manchester United
7
3.2
The Value Chain
7 – 9
3.3
The value network
9

3.4
Manchester United’s Resource Analysis

10 – 11

3.5
Manchester United’s financial position

11 – 12

3.6
Strategic Capabilities: 3.6.1Threshold capabilities 3.6.2 Unique Resources 3.6.3 Core Competencies

12

12

12

3.7
Summary of Manchester United’s strengths and weaknesses.

13

4.0

Strategies Fit Analysis

Strategic Management
Strategic Management focuses on the long-term scope and direction of the organization which enables it to achieve advantages through matching resources to the changing environment to meet the need of the market and fulfil stakeholder’s expectations. The following is a strategic analysis of Manchester United, a member of the Barclay’s Premier league in the 2009- 10 football season. This analysis is divided into three parts, namely; 1- Market environment Analysis, 2- Football Club Strategic Analysis and 3- Strategic fit analysis. INTRODUCTION- The Barclays Premier League

The Premier League started on the 15th August 1992 after it was established as a limited company, it comprises 20 clubs. It is the world's most popular football league and the most lucrative, being able to attract the most talented players from around the globe. Increased revenue has enabled the English clubs to compete globally with respect to transfer fees and wages which has resulted in some of the best overseas players participating in the Barclays Premier League. When Burnley was promoted in 2009 to the total number of football clubs to have played in the Premier League rose to 43. There were only 11 non-British or Irish footballers in the Premier League in 1992, five years later in 2007 the number of overseas players had increased to over 250.Overseas players, as well as managers have contributed to the development of the British game. When Burnley was promoted in 2009 to the total number of football clubs to have played in the Premier League rose to 43. The Barclay’s took up sponsorship of the league in 2004 and the league was first called the Barclay’s Premiership, later from 2007 until 2010 the league is called the Barclay’s Premier League. 1.1 Market Environment Analysis

Conditions in the market environment that Manchester United Occupies will be analysed using the following; PESTEL analysis, Porter, BCG Matrix, Porter’s Five Forces and Critical Success Factors.

PESTEL Analysis
PESTLE analysis is concerned with the Political, Economic, and Social, Technological, Environmental and Legal issues that influences the possible success or failure of particular strategies. Identifying these factors will help to analyse the external environment in which the business operates. Political

The Political climate is very stable. The Federation of International Football Association (FIFA) is the main governing body for football associations worldwide and protects local football associations from...
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