Raja Kurapati Marketing 508 - 08/04/05 Xerox Case Study Analysis Xerox’s "Book In Time" is a revolutionary product‚ presenting some new opportunities for the company. It is simply a matter of costs. The Book-in-Time equipment allows for a publishing company to produce a 300-page book for $6.90‚ something which could have been previously reached only for lots larger than 1‚000 copies. A significant decrease in publishing costs‚ given the fact that these cover up to 20 % (including the paper
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Case Analysis for Xerox Ajoy Singh Discussed Question 2. What is your opinion of the original vision of Xerox Technology Ventures (XTV)? What would you have done differently? Xerox’s interest in XTV came with the realization that the Xerox PARC’s technology was leaking out of the company. Industry rumor suggests that the Macintosh‚ Ethernet‚ laser printers‚ and mouse pointers were all invented by Xerox PARC and leaked out to various start-ups. The company
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marketing manager is to formulate a marketing strategy that combines the aspects of all four Ps to obtain the best results for the firm. The remainder of this paper will describes each of the four Ps providing real-world examples based on the Xerox Corporation. Xerox is best known as the
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CASE STUDY Xerox Corporation Question 1 Outline the management control system at Xerox. What are the key elements that make the system work? During 1970s‚ the management system of the company was rigid and accuracy was emphasized‚ which compromised the management control quality and also lead to unnecessary bureaucracies. In addition‚ customers’ satisfactions were also neglected due to the bureaucracy occurred. Then‚ the company’s targets were set unrealistically by the numbers people i.e.
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1. In what ways can (a) flattening the hierarchy and (b) centralizing/decentralizing authority help an organization like Xerox to improve its performance? Flattening the hierarchy can help employees working closely‚ like those in R&D or strategic planning‚ work smoothly without having to wait for approvals or clearances. This may enable them to come up with innovative product line-ups quicker. It also helps cut down on bureaucratic costs. Centralizing an organization is useful when a large
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Publication details‚ including instructions for authors and subscription information: http://www.tandfonline.com/loi/whmm20 Managing a Hotel ’s Image on TripAdvisor Peter O ’Connor a a Department of Information Systems and Decision Sciences‚ Essec Business School ‚ Cergy-Pontoise‚ France Published online: 13 Sep 2010. To cite this article: Peter O ’Connor (2010) Managing a Hotel ’s Image on TripAdvisor‚ Journal of Hospitality Marketing & Management‚ 19:7‚ 754-772‚ DOI: 10.1080/19368623.2010.508007
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Ms. Hardgrove Financial Accounting 5 November 2013 Xerox’s Accounting Scandal Xerox Corporation is a multinational American document management corporation which sells and produces a wide variety of color and black-and-white printers‚ multifunction systems‚ photo copiers‚ scanners‚ fax‚ digital production printing presses‚ and related consulting services and supplies. Overall any type of printing equipment‚ more specifically office equipment. It is currently headquartered in Norwalk‚ Connecticut
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MT5012 2013-02-21 Xerox Case Study Q1. What kind of strategic planning process (bottom-up or top-down) did Xerox follow for its turnaround? What interference can you make about the effectiveness of this approach? I would recognize Xerox’s strategic planning process as a top-down one‚ considering a lot of emphasis in the case is put on the major change achieved by the CEO Mulcahy. This could indicate that many of the ideas regarding cutting costs and regaining growth descended from one person
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Benchmarking: how Xerox regained its competitive edge INTRODUCTION This paper examines the benchmarking initiatives taken by Xerox as a part of its ’Leadership through Quality’ program during the early 1980s. The case discusses in detail the benchmarking concept and its implementation in various processes at Xerox. It also explores the positive impact of benchmarking practices on Xerox. The history of Xerox goes back to 1938‚ when Chester Carlson‚ a patent attorney and part-time inventor‚ made
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order to analyze a business to business selling scenario between the Xerox corporation and a fictional company; Aliments Capital. The industry which the report is based on is the document management services industry‚ of which Xerox is a part of. The second industry which the report focuses on is the frozen food manufacturing industry‚ of which Aliments Capital is a part of. The product that the proposal is based on is the Xerox ColorQube 9203 model; a state of the art multi-function color printer
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