[pic] 9-710-467 APRIL 13‚ 2010 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4‚ 2010‚ Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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Csr in Apple Inc. Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll’s CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple’s profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach
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Apple Inc. 2010 Apple’s Competitive Advantages Apple was the first company that launched computers for personal use but by 2010 the company viewed itself as mobile device company. The competitive advantages for Apple throughout history have been ease of use‚ industrial design and technical elegance. Apple designed its products from scratch using chips‚ disk drives and monitors. For instance the iMac that came out in august 1998 was available to buy with colorful translucent cases with an eggshell
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Analysis of Apple Inc. Name: Course: Institution: Date: Planning is the activity of preparing a scheme‚ program‚ or method that is worked out beforehand for the accomplishment of some set objectives. There are different types of planning which include strategic‚ tactical‚ operational and contingency planning. Apple Inc. is one of the most successful and recognizable companies in the world. It was founded by the renown and celebrated Steve Jobs. It is an American
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Apple Inc. in 2012 1. What‚ historically‚ have been Apple’s competitive advantages? First competitive advantage of Apple is high margin. In Exhibit 5 you can compare the percentage of gross margins and R&D/Sales of three major PC manufacturers. The percentage of gross margin of apple is the highest among the three from 2006 while there is no big difference in R&D/Sales. This implies that the manufacturing process of Apple is more efficient than those of other companies and that consumers are willing
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|4 | | |Introduction |5 | | |Steve Jobs‚ the CEO of Apple Inc. |6 | | |A Look at the History pages... |8 | | |Product Range
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that is also facing the company Apple Inc.‚ also known as Apple Computer Inc. before changed its name in the beginning of 2007‚ is an American consumer electronics corporation with worldwide annual sales in its fiscal year 2006 of US$19.3 billion (Edgar Online‚ 2006.) Steve Wozniak and Steve Jobs out of Silicon Valley founded Apple Computer in the 1976 (Ehrenfried‚ 2004.) From the Apple II microcomputer introduced in 1977 to the Macintosh introduced in 1984‚ Apple Computer has became one of the leading
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APPLE INC. History Of Apple Inc. Apple Inc. has been an icon in American industry over the last three decades. It was named the number one “world’s most admired company” by Fortune the last three consecutive years. Over the years‚ The Apple brand name has become synonymous with innovation. CEO Steve Jobs has done a remarkable job turning around the company that was near bankruptcy in 1996. As the name change from “Apple Computer” to “Apple Inc.” in 2007 suggests‚ Apple is no longer just
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Whether “Apple Computer” or “Apple Inc”‚ the company’s competitive advantage has historically always been innovation mixed with secrecy. Their superiority arises from being the first and furtive. They broke new ground with the first usable “personal computing devices”. They created a Mac OS and refused to license it out. They changed the way we listen to music‚ the iPod‚ and what we want our cell phone to do‚ iPhone. Job’s theory was to tell people what they want and this idea made Apple a leader
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