BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS 9 6 NEW MARKETING
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Curled Metal Incorporated has declining sales‚ but has developed a new product (curled metal pile driver pads) that‚ in field tests‚ deliver customer benefits that are many times CMI’s manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI’s Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential‚ aligning price with business strategy‚ and the implications
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Essential Values for Success What do Steve Jobs and Lee Kuan Yew have in common? They are both successful people who possess certain values which make them unique and important to be remembered by years of generations. Both of them also contribute to society; Steve Jobs redefine the innovative IT world while Lee Kuan Yew leads Singapore to an unprecedented growth. Gladwell (2008) argued that achievement is a combination between talent and preparation. However‚ Maxwell (2007) said that talent might
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ANA Largely understood‚ ethics consist of principles‚ which guide the behavior of entities‚ groups or professions (Wilkins 2007). Nurses as professionals make autonomous decisions on how they will care for patients. But they are still held accountable to their profession as a whole as regards these autonomous decisions. A nurse’s deportment has been vastly scrutinized from the start. The famous Florence Nightingale pledge in 1893 included the vow to “abstain from anything deleterious and mischievous…
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Managers are people who combine different types of resources and coordinate them efficiently and effectively to achieve goals set by their organisations. The term “efficient” in the aspect of management means the managers employ the resources wisely and cost-effectively‚ whereas the term “effective” means the managers make the right decision and strive hard to achieve the objectives by performing planning‚ organising‚ leading and controlling functions. These four functions are extremely important
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Chapter 60: Nursing Management: Alzheimer’s Disease‚ Dementia‚ and Delirium Test Bank MULTIPLE CHOICE 1. A 68-year-old patient who is hospitalized with pneumonia is disoriented and confused 3 days after admission. Which information indicates that the patient is experiencing delirium rather than dementia? a. The patient was oriented and alert when admitted. b. The patient’s speech is fragmented and incoherent. c. The patient is oriented to person but disoriented to place and time. d. The patient
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nurse. My terrifying event is one of the influences that made me decide on declaring nursing as a major. I want to become a nurse because there will always be people who are going to get sick and need someone there to help ease their pain. Because of the nurses who helped me through my struggle have made such a huge impact on how I saw their profession. Nurses are meant to be there for you. Over the years Nursing has been dominated mostly by females. There are still men in this profession but are
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Construct a process tree similar to Figure 3.9. To obtain process information for the UNIX or Linux system‚ use the command ps -ael. Use the command man ps to get more information about the ps command. On Windows systems‚ you will have to use the task manager. Answer: 3.9 Including the initial parent process‚ how many processes are created by the program shown in Figure 3.28? Answer: 8 processes are created. The program online includes printf() statements to better understand how many processes
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Chapter 40: Nursing Management: Nutritional Problems Test Bank MULTIPLE CHOICE 1. Which finding for a 19-year-old female who is a vegan may indicate the need for cobalamin supplementation? a. Paresthesias b. Ecchymoses c. Dry‚ scaly skin d. Gingival swelling ANS: A Cobalamin (vitamin B12) cannot be obtained from foods of plant origin‚ so the patient will be most at risk for signs of cobalamin deficiency‚ such as paresthesias‚ peripheral neuropathy‚ and anemia. The other symptoms listed are associated
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Essential oils have been used for thousands of years. It has been recorded that many ancient cultures have used essential oils as their main source of medicine. Today‚ for many people‚ the essential oils are still a common method of medicine. These oils have also been of good personal use to me and my family. Some of our top uses were to help in aide in the recovery of my dad’s cancerous issues‚ to cure me and my mom’s painful migraines‚ to resolve my sleep and anxiety problems‚ to boost my immune
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