Grant‚ Robert M. Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline Grant‚ Robert M.‚ (2010) "Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline" from Grant‚ Robert M.‚ Contemporary strategy analysis : text and cases pp.625-635‚ Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence
Premium Low-cost carrier
Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Malindo Airline. Moreover‚ brand awareness is quite important in this industry. Hence‚ to enter this industry not only required high capital but also have to take some time to create brand awareness. Consumers always choose the product or service they really trust. Thus
Premium Airline Kuala Lumpur Low-cost carrier
Introduction – Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also‚ it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy ‘Now Everyone Can Fly’ has successfully positioned itself in customers’ mind where majority of the customer would choose Air Asia as their choice of transport. In add‚ Air Asia succeed
Premium Airline
Operational Information Management in Strategy and Operations: A Case of Air Asia to venture into Regional and International Markets 1.0 Introduction This study was intended to analyze the electronic marketing strategy on a selected budget airline based in Malaysia‚ Air Asia which aims to identify its potential future market segments. The study also explore on how current information systems strategy adopted by the Air Asia‚ in which could help the company to strengthen its position as a leading
Premium Airline Low-cost carrier Strategic management
The Member Nation of Association of Southeast Asian Nations (ASEAN) Indonesia Indonesia is one of the founding members of ASEAN on August 8‚ 1967. The country is located between lattitudes11°S and 6°N‚ and longitudes 95°E and 141°E and consists of 17‚508 islands‚ about 6‚000 of which are inhabited. It is also home a hundred of flora and fauna species and consists of about 300 ethnic groups with different unique cultures and more than 700 living languages that are spoken.
Premium Malaysia Economics
Delta Air Lines (A): The Low-Cost Carrier Threat Problem: Delta Airlines didn’t have a comprehensive response to low-cost carriers across functions. Option: Delta should launch its own low-cost carrier. Problems: Nearly all major airlines had done this unsuccessfully‚ proved unsustainable over time‚ never had a high-cost carrier transformed into a low-cost carrier. Since deregulation (1978) the average return on investment below cost of capital for the 5 largest carriers. Due to 9/11 the demand
Premium Airline Delta Air Lines Los Angeles International Airport
Asian brand gone global‚ Air Asia is the World’s Best Low-Cost Carrier and the Airline of the Year for 2009 & 2010. Being the best in the industry and the top digital brand in Asia‚ Air Asia now flies to over 70 destinations in 19 countries. In general‚ the findings show that most of the respondents agree that the price of the Air Asia’s ticket is reasonable and it is making flying possible for everyone. The main finding is to find out that why do so many people fly with Air Asia. Based on the data collection
Premium Airline Low-cost carrier
Aviation Economics Estimating Regional Air Transportation Demand – Asia Pacific 14 Sep 2013 Table of Contents 1) Introduction 1.1) Boeing’s forecasting methodology Boeing uses both top-down and bottom-up approaches to analyse the market situation from 2013 to 2032. Bottom-up approach was done by taking into account of forecasting the economic predictions‚ growth momentum‚ historical trends‚ travel attractiveness‚ domestic air regulation etc. (Boeing‚ 2013). It also
Premium Airline Forecasting
enhance their investment flows between India and Malaysia. Forge stronger economic partnership and linkages In trade agreement that had inked‚ both countries desire/seek to forge stronger economic partnership‚ a deepen economic linkages. Since South-Asia economy was shining on Malaysia‚ India is a potential market to invest due to its wide regions. These create chances for PERODUA to trade with India domestic companies (as a good future orientated) and also importance in interpersonal relationships
Premium Economics International trade Purchasing power parity
Supplemental Reading: Stereotype Threat In the article “A Threat in the Air: How Stereotypes Shape Intellectual Identity and Performance‚” Claude Steele discusses the empirical methods used to test a psychological theory called stereotype threat. Stereotype threat offers a new method for interpreting “group differences in standardized test scores‚” particularly for African-Americans taking standardized verbal tests and for women taking standardized math tests (p. 613). It states that if someone is
Premium Standardized test Stereotype Scientific method