D2: Make justified recommendations for improving the validity of the marketing research used to contribute to the market development on a selected organisation’s marketing plans The organisation I have chosen to look at is Nike. The market research methods that they use are; street surveys‚ questionnaires and focus groups. When gathering market research‚ it is important to make sure that the data you get is valid‚ meaning it is trustworthy and reliable. By ensuring that the information is valid
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Recommendations for improving the validity of the primary marketing research‚ used to contribute to the development of a new soft drink product’s marketing plan Questionnaires are the most popular method of extracting information from people. They are usually conducted by post‚ telephone or in person‚ now commonly on the internet. Questionnaires are easy to administer and easy for respondents to deal with. They simplify the analysis of results‚ and can provide detailed information. A useful way
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awareness. I choose this campaign because more people are going on holidays and using sun beds and not being aware of the dangers and what it can cause. The 2009-10 National Skin Cancer Awareness Campaign is targeting to as low as 14-40 years as research has shown that these ages are still getting sun burnt each weekend in summer‚ and cumulative exposure to ultra violet radiation over your lifetime and episodes of sunburn increase the risk of skin cancer. This is because people can now afford to
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Validity refers to truth and accuracy when it comes to dealing with research. Validity and reliability go hand in hand with each other‚ one depending on the other is some aspect or another. There are many different types of validity that researchers can use‚ as well as‚ methods used for measurements. Having so many available options leaves validity vulnerable for threats concerning the research. The main threats concerning validity are: self-selection effects‚ volunteer effects‚ attrition‚ history
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Reliability is general rather than specific But validity is not general but specific. Reliability is necessary for validity because a test with score which fluctuates very much does not test anything. For example if a test of pronunciation measures pronunciation it is a valid test‚ instead of measures grammar and vocabulary. The test yields dependable scores that is if the scores do not fluctuate very much the test is reliable. means the scores obtained by a student will be close to the score she
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focus of my research involves crime rates‚ the level of measurement required is interval. As interval level of measurement describes variables that have differences between them numerically. Therefore‚ all crime rates are interval level measurements. The purpose of content validity is to measure the significant variables within the research. Further it can be used to quantify the adequate sampling of substance areas of questionnaires to determine content relevance. Content validity requires two
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Market Analysis and Strategic Recommendation As a Marketing Consultant‚ my client‚ which operates in the Mobile phone and Network providers sector of the market and the organisation trades under the name of O2 has asked me to generate a report‚ including a full market analysis and a set of strategic recommendations. This is to help secure their short (1-3 years)‚ medium (3-5 years) and long term (5 + years) future. I will be using relevant marketing theory and also recent market data to help complete
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Neil J Salkind defines internal validity as‚ “the quality of an experimental design such that the results obtained are attributed to the manipulation of the independent variable. In other words‚ if what you see is a function of what you did‚ then the experiment has internal validity.” (p. 235). When conducting research with experimental designs‚ researchers usually have two groups to test their experiment. These two groups are called “the experimental group” and the control group”. Experimental designs
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Internal validity - means that the conclusion which comes from an experiment is valid for the respondents who participated in the experiment. For any experimental design‚ we always require interval validity‚ without which experimental results are not interpretable. Threats to Internal Validity Selection - Subjects bring with them into the investigation unique characteristics‚ some learned and some inherent. Examples include sex‚ height‚ weight‚ color‚ attitude‚ personality‚ motor
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MARKET RESEARCH AND RECOMMENDATION- OTC DRUGS (PACKAGING AND LABELLING) FOR INDIAN MARKET…. PREFACE The pharmaceutical industry is undergoing a drastic change with the new strategies and regulations being introduced. The Food and Drug Administration (FDA) regulations for pharmaceutical companies on packaging and labelling are constantly evolving to meet new challenges and demands as consumers’ attitude is shifting towards prevention and wellness and hence to the Over the Counter ( OTC) medicines
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