Advertisement Presentation Summary In the world we live in‚ advertising is everything. From the local business offering a trade in deal on a billboard‚ or a new mother posting a picture of her baby on Facebook‚ all forms of advertising surround our world. When we see an advertisement‚ why do we act the way we do towards them? It all comes down to the motivation behind the advertisement‚ and the way it is supposed to make one feel. There are many types of motivation for advertisements out there‚ and here
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Liberalization has empowered advertising and has completely changed the Indian advertising scenario. The major areas touched by advertising are FMCG’s food market‚ cosmetics etc. Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other hand‚ advertising can be perceived as a means to sell a product or a service which can improve by competition. Today‚ advertising is booming. With the growing
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account management is to serve as a connection between client and agency emphasizing its resources on client’s needs. It has the responsibility of handling the client’s expectations such as managing the client’s business‚ having good knowledge of the product‚ business and market. Basically‚ an excellent account person is a master of being a generalist. The account management team have a clear understanding for every departments in the agency such as creative‚ media‚ internal services and able to take proper
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Gateway: Searching for the Right Advertising Agency Gateway’s decision to change advertising agencies so many times over the past nine years was done because as the company grew they needed an agency that could bring them to that next level and help them identify their branding theme. As each existing agency did its part in helping them reach that goal‚ they moved to a bigger and better agency. Although they switch numerous times throughout the nine-years‚ it was only to their benefit to do so
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Aquarius Advertising Agency: Case Study 1) Aquarius’ 5 Contextual Variables: Environment – the business environment for advertising agencies is variable and always undergoing changes. In particular‚ it is common for these agencies to lose and gain large numbers of clients frequently. In regards to the advertising services Aquarius provides‚ their employees need to adapt to new industry trends often and no consistent routine exists for serving the various clients they encounter. Goals – Aquarius
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Hybrid advertising Hybrid advertising in journalism is getting more popular every day. Advertisers get a lot of money from it and it is a kind of amusement to the public. The amusement is without doubt short‚ because as journalists we know that hybrid advertising has a negative impact on people and they gradually lose trust in credibility of news that journalists provide for them. We chose this topic because it is close to us and because we are aware of the negativity of hybrid advertising that
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Prentice Hall. 2. Air Asia Berhad Prospectus 2004. 3. Air Asia Annual Report 2007. 4. Johnson‚ E.M. (2002) Fundamentals of Marketing (4th Edition)‚ American Management Association. 5. Bly‚ Robert W. (1993) Advertising Manager ’s Handbook. Englewood Cliffs‚ NJ: Prentice Hall. 6. Advertising [Online] Available: http://www.wikipedia.com [2009‚ February 10]. 7. Air Asia.com [Online] Available: http://www.airasia.com [2009‚ February 10].
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everybody feels it at some time. Anxiety comes in different forms. In the beginning‚ there are seven main types of anxiety. First off‚ there is General Anxiety Disorder. (Types of anxiety) GAD can run in the family. Several parts of the brain is involved with fear and anxiety. Depending on who you are‚ the anxiety can last for days or even weeks (“Types of anxiety”). To start off‚ social phobia is the second type of anxiety. Social Phobia comes with an intense fear of being embarrassed or humiliated. Stress
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exactly as it appears in reality . It is up to the artist to make the image as they desire. Artists usually do so by finding a type of art they are comfortable with doing. Some artists do not like to make art that looks like anything someone has seen before. There are hundreds of different categories of art. Those categories can fall into one of three main types. The three main types in which a piece of art can fall under are representational‚ abstract‚ and nonrepresentational. Representational art is
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CASES FOR ANALYSIS ~ AQUARIUS ADVERTISING AGENCY 1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment‚ goals‚ culture‚ size‚ and technology for Aquarius? ANSWER: Aquarius is a middle-sized firm operating in a relatively unstable environment‚ particularly because in the industry it was common to lose or gain clients quickly because of consumer behavior changes or product innovation‚ sometimes with no advance warning. The technology is predominantly
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