MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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2 2.1 The General Environment The General Environment 2.2 Scanning‚ Monitoring‚ and Forecasting Changes in the Environment Key Work Strategic decision making under conditions of uncertainty 2.3 Scenario Planning Key Work Strategic inflection points and their impact on strategy Tools and Techniques Undertaking scenario planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Tools and Techniques Writing a PEST
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Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview In
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Technological Environment means forces that create new technologies‚ creating new product and market opportunities (81) Technological environment: trends and developments in the technological field that might: (a) improve production; (b) create new product opportunities;(c) render existing products obsolete; (d) change the ways in which goods and services are marketed; or (e) change the profile of customers’ needs and wants. A technology offered by telephone carriers that allows for the rapid transfer
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Two Main Theories of Special Education There are two main theories to special education. One is the cascade of services and the other is the inclusion theory. I will discuss some of the advantages as well as some of the disadvantages of both theories. I will also discuss which theory I believe in and why. Evelyn Deno developed the cascade of services in 1970. It is the outline of the continuum of placement options. There are seven levels to the cascade and they serve as a diagnostic filter. The
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Business Environment Lecture 1 Business & its Environment What is Business? Business is a way of dealing with the problem of scarcity Business involves the transformation of inputs into outputs to meet particular needs or wants of consumers Business is not just The Private Sector it is also The Public Sector and Societies have to choose the balance between the public and private sectors The Private Sector (Pg 7-11) Consists of all business in some form of private ownership COMPETITON
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CONSULTANCY SREVICES * TATA POWER * TATA CHEMICALS * TATA TELESERVICES * TITAN * TAJ HOTELS Aim: The main aim of this assignment is to provide the necessary understanding of an organization‚ the objectives and responsibilities of stakeholders and organization and the influence of stakeholders in between business and the local‚ national and global environments. Task-1: 1.1. To identify the purposes of different types of organization To accomplish different goals organizations
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TABLE OF CONTENTS EXECUTIVE SUMMARY 2 I. INTRODUCTION 3 II. MAIN BODY 4 1. the mission‚ values and objectives of Vietcombank and assess the influence of stakeholder. 4 2. The extent to which selected organization achieves the objectives of three stakeholders 6 3. The responsibilities of the selected organization and strategies employed to meet objective of stakeholder. 10 4. How economic systems in Viet Nam attempt to allocate and make effective use of resources available within
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Introduction Business Environment included the actors and forces outside the organization that influence management’s stability to develop and maintain successful transactions with its target customers and stakeholders. The objective is to establish the importance of analyzing the types of environmental forces. The environmental forces are political-legal forces‚ economic forces‚ socio-cultural forces and technological forces. In other words‚ these forces (PEST) strongly affect the way of business
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CHAPTER 3 The Competitive Environment Learning Objectives Upon completing this chapter‚ you should be able to: Identify the structural characteristics of the environment faced by the firm and how these drivers influence both competition and value creation Choose the appropriate level of specificity in environmental analysis‚ depending on the locus of the decision-making group Predict how changes occurring in the environment might influence future competition and value creation Incorporate understanding
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