MARKET ORIENTATION – ESSENTIAL FOUNDATION FOR A STRONG MARKETING STRATEGY Electricity Company of Ghana is a limited liability Company wholly owned by the Government of Ghana and operating under the Ministry of Energy (ME). The Company was incorporated under the Companies Code‚ 1963 in February 1997. It began as the Electricity Department on 1st April 1947 and later became the Electricity Division in 1962. It was subsequently converted into the Electricity Corporation of Ghana by NLC Decree
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Marketing orientation is a concept of an organization which underlines that the company`s success is mainly based on customers` satisfaction. The stress here is put on valuing consumers` needs and wants first of all. “A marketing oriented firm (also called the marketing concept‚ or consumer focus‚ or customer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm ’s strategic decisions. The firm ’s corporate culture is systematically committed
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Library Search Worksheet Use this worksheet to take notes about the articles you find when researching for Week 3 Assignment 1: University Library Search. Fill out each section of the tables for Article 1 and Article 2. You can also save a blank copy of this worksheet and use it to properly cite your sources when you write research papers for your future courses. Article 1: Author Ryan D. Duffy Year published 2010 Title of article The Salience of a Career Calling Among College Students:
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Course paper: Implications of value orientation for sales practice in business markets Course title: Industrial Marketing and Purchasing in an a Business Market (FÖ2009) Made by: Yevgeniya Podolskaya 890425-T082 Lecturer: Lena Bjerhammar Date: 2012-10-09 Table of Contents Introduction 2 Purpose 3 Method 3 Literature review 3 Conceptualizing value-based selling 3 Value-based sales practice 4 Training the front-line staffs for co-creating value 7 Conclusion 8 References
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A proper induction will give both the employees and the organisation the following benefits: (1) It improves the motivation of new employees by helping them (2) quickly assimilate the workplace culture‚ as well as (3) their knowledge of the products/services provided by the organisation and the systems in place. This in turn (4) boosts confidence and improves (5) work quality and productivity‚ as well as helping to (6) reduce incidences of early leaving‚ which can be extremely costly to the
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Perhaps more than any other HR activity‚ health and safety offer HR manager an opportunity to be more proactive than reactive. There are a number of strategies that can be used by organizations to ensure a healthy and safe workplace and ensure compliance with legal requirements. Some are: Design Safe and healthy systems of work Exhibit Strong management commitment Inspect Workplace for health and safety problems Establish Procedures and controls for dealing with health and safety issues Develop
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Mariam Mikul Professor Rona Layton MGT 358 Employment Law 8 November 2014 Labor Laws in Regards to Gender and Affinity Orientation Discrimination: EU vs. USA A successful company will inevitably grow‚ and very often it will expand beyond the boundaries of its original country. Being an international company brings a lot of benefits‚ but it also carries certain challenges—one of them is the difference between the US labor laws and that of a host country where the company decided to expand into. When
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raise awareness of their particular product or service in a specific region .Companies seek to keep lifetime relationships with their customers as it would increase the profitability of the company . Retaining existing customers rather than attracting new ones. Marketing is seen as a key to the success of any business‚ as it is the way of understanding both its customers and the market within which it operates. The Different Marketing Concepts or Orientations 1. The selling concept According
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Joshua Neal Jennifer Ladner Hybrid Orientation 15 October 2014 “What Have You Learned About Yourself” There have been several things I have learned about myself that I did not know. Comming to Pearl River Community College has taught me several different qualities about myself I had no idea I had in me. Hybrid Orientation has taught me so much more about myself as well. Two major things that have helped me learn about myself have been SiGi^3 and VARK. SiGi^3 and VARK are two online websites that
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Growth Complex Orientation According to the growth complex orientation‚ the purpose of the criminal justice system is to build an ever growing bureaucracy; administering justice and controlling crime are tools that are used to increase the agency’s size and power (Kraska‚ 2004). In an effort to meet the organizational ends in the most efficient way‚ scientific methods are established in order to create rules and regulations‚ which will get everyone to perform their duties in the same technically
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