INTRODUCTION. Coca cola‚ It is a company that produces coke‚ a carbonated soft drink. Question1. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and public. The table below shows the different competitors Coca Cola has and their websites.Table1. Pepsi http://www.pepsico.com Snapple http://www.snapple.com Monster http://monsterbevcorp.com
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interest rate played an important role of government monetary policy. It can affect a lot of macro economy factors‚ such as the level of consumption and investment‚ inflation‚ exports‚ imports and aggregate demand (Wikipedia http://en.wikipedia.org/wiki/Interest_rate 3.12.2011). In this assignment‚ I will discuss if the UK monetary policy committee increased the interest rate‚ what and how it will be affected in macro economy with two different views argued by Keynesians and Monetarists. Firstly the
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Macro-Environmental Factors Vietnam is a peninsula‚ which located in the Southeast Asia monsoon zone. Its long narrow territory stretches 1700km from north to south and in the center a mere 50km from east to west‚ the territory looks like a dragon stand at east of the Indo-Chinese peninsula. The coastline‚ which extends for 3260km‚ has fine beaches and archipelagos. It not only has beautiful landscape attracts countless tourists and also can get rich seafood‚ provided favorable conditions for raw
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‘Business’ and Its ‘Environment’ Introduction Every business organization has to interact and transact with its „environment‟. The effectiveness of interaction of an enterprise with its environment primarily determines the success or failure of a business. The environment imposes several „constraints‟ on an enterprise and has a considerable impact and influence on the scope and direction of its activities. The enterprise‚ on the other hand‚ has very little control over its environment. The business
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Introduction to Marketing Environment Firms are affected by lots of different things; a firm’s marketing environment is made up of all of the things that affect the way it operates. Some of the factors in a firm’s marketing environment can be controlled by the firm but some are uncontrollable. Firms need to understand their marketing environment so that they can make the most of positive factors and manage the impact of negative factors. The market environment is a marketing term and refers to
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Macro Environment factor in Mobile Telecommunication sector of Bangladesh The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment
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marketing environment deeply affects the organization’.Discuss this statement‚explaining what is meant by the’marketing environment’ and explaining how it might affect marketing plans and activities with an example. The Marketing Environment The marketing environment refers to all of the internal and external forces that affect a marketer’s ability to create‚ communicate‚ deliver and exchange offerings of value. The factors and forces within the marketing environment can be
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Department of Marketing Dhaka University Course Name: Business Environment Preface The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural‚ demographic‚ social‚ economical‚ political‚ technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business
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Business Environment Meaning: The success of every business depends on adapting itself to the environment Within which it functions. For example‚ when there is a change in the government polices‚ the business has to make the necessary changes to adapt itself to the new policies. Similarly‚ a change in the technology may render the existing products obsolete‚ as we have seen that the introduction of computer has replaced the typewriters; the colour television has made the black and white television
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In this study‚ macro-invertebrates community was used to establish the pollution tolerance index of four wastewater stabilization ponds at University of Eldoret in Kenya. The stabilization ponds have not been expanded since the inception of the university despite the ever rising population of students and staff. As such this study was set to evaluate the efficiency of the wastewater stabilization ponds in wastewater restoration by the use of bioindicators. Since chemical analysis is expensive and
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