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Learning Outcome LO2: Be able to use the concepts of segmentation, targeting and positioning
2.1: Show macro and microenvironmentalfactorswhichinfluencemarketingdecisions
Using your own organisation (or an organisation of your choice) outline the Macro...
immediate environment that affect the performance of the company. These include the suppliers, marketing intermediaries, competitors, customers and the public”
The microenvironmentalfactors are more intimately linked with the company
than the macrofactors. The micro forces need not necessarily...
MARKET PROCESS in
Explanation is the macro and microenvironmentalfactorswhichinfluencemarketingdecisions in Sainsbury
Macroenvironmental in Sainsbury
Macro miens a large process is a recorded set of instructions. It used to repeat a series of...
the company. These include the suppliers, marketing intermediaries, competitors, customers and the public”. The microenvironmentalfactors are more intimately linked with the company than the macrofactors. The micro forces need not necessarily affect all the firms in a particular industry in the...
column in the table for the benefits and costs of each characteristics of such orientation for Sunshine.
(Give a conclusion for your assumptions above.
(2a) Show macro and microenvironmentalfactorswhichinfluencemarketingdecisions
( What are the factors for...
organisation and its marketing efforts. The macro-environment describes things which are beyond the immediate environment but can nevertheless affect an organisation. Major external and uncontrollable factors that influence an organisation's decision making, and affect its performance and
marketing management’s ability to develop and maintain successful relationships with its target customers. Though these factors and forces may vary depending on the specific company and industrial group, they can generally be divided into broad microenvironmental and macroenvironmental components.
ANALYSIS AND DECISION – (Course 1)
Decision – strategic options - action
1 The micro-environment (controllable)
The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its...
Marketing Environment can be described as those factors or elements which are surrounding marketing activities and usually affect the decisions and activities of marketing negatively or positively. It consists of both controllable and uncontrollable factorswhich determine the success or...
) and external (macro) environments and factors that influence business activities; it is a vital part of the marketing planning process as it provides essential analysis to assist with company and marketingdecision-making.
4. Micro Analysis
Micro analysis looks at a company’s internal...
marketing, which has either a direct or indirect affect on the company’s ability to develop and maintain successful relationships with its target market. (Various Environmentalfactors Affecting Marketing Function, 2012) An understanding of a company’s marketing environment is instrumental in the...
which embraces the totality of external environmental forces which may influence any aspect
of organizational activity.
These factors are present in companies environment and affect on the performance of the companies.
Includes suppliers ,marketing intermediaries .competitors,customers and public.
Micro environment are more intimately linked to company than macro.
 Suppliers :
o Those who supply...
Customers . Promotions like upto 75 % off on most of the items
2a) Show macro and microenvironmentalfactorswhichinfluencemarketingdecisions
Following are the macroenvironmentalfactorswhichinfluence the marketingdecisions
used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these issues and creates a larger challenge for marketing managers. The macro environment...
certainly a broad marketing operation which must be fully taken care of.
Macro environment factors act external to the company and are quite uncontrollable. These factors do not affect the marketing ability of the concern directly but indirectly the infulence marketingdecisions of...
maintain successful relationships with its target customers. Though these factors and forces may vary depending on the specific company and industrial group, they can commonly be divided into microenvironmental and macroenvironmental components. For most companies, the microenvironmental components are...
a firm; its success depends to a large extent on its adaptability to the environment.
The external marketing environment consists of:
a) Macro environment, and
b) Micro environment
a) Micro environment: The environmentalfactors that are in its proximity. The factorsinfluence the company’s non...
factorswhich affect an industry very generally (such as industrial policy, demographic factors etc.). they constitute what is called macro environment, general environment or remote environment.
We may therefore consider the business environment at three levels:
• Internal environment