ASSIGNMENT ON MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE) [pic] PRESENTED BY: SWATI SAXENA SWATI SINGH URVASHI DUBEY TASMIYA Group:33 MANAGEMET OF BUSINESS ADMINISTRATION SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES What is marketing strategy? Marketing strategy is defined by David Aaker as a process that can allow an organization
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confectionery is Cadbury‚ which merged with Schweppes in 1969. One of its products‚ which is Dairy Milk and it is very successful molded chocolate in UK. The main products of Cadbury are bars‚ drinks‚ ice-cream and desserts‚ cakes and biscuits. The major competitors are Nestle‚ Mars‚ and Philip Morris. The first offer for Kraft to takeover Cadbury on September 2009‚ and the offer price was 10.2 billion pounds (BCC News‚ 2009). On November 2009‚ Kraft offered 9.8 billion pounds to takeover Cadbury‚ but Cadbury’s
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more likely to visit Cadbury World because of children’s attractions. Also‚ the consumers’ activities‚ interests and opinions are a very important factor in defining this venue’s target market. On studying the Profile Sheet it can be seen that people who enjoy recreation and visiting educational as well as entertaining new venues or family activities like going to museums or theme parks would probably consider this particular venue. Therefore‚ the main target market for Cadbury World is families with
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Zara is a very big clothing chain from Spain. The chain was founded in 1975 by Mr. Ortega‚ and it now has more than 1.000 stores in approximately 63 countries – so it is a very big chain. However Zara has its biggest market in Spain‚ where they have 364 stores in total. They sell fashion clothes of a fairly good quality to reasonable prices – this also means that they have a broad target group‚ which we believe to be from kids to adults younger than 50‚ both men and women. Over the years Zara has
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INTRODUCTION. Coca cola‚ It is a company that produces coke‚ a carbonated soft drink. Question1. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and public. The table below shows the different competitors Coca Cola has and their websites.Table1. Pepsi http://www.pepsico.com Snapple http://www.snapple.com Monster http://monsterbevcorp.com
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Task One/Part One (unit 5) Tutor : Helen Scanlan. Student : Malcolm James-Tague. Learning can take place anywhere ‚ in schools or colleges ‚ in classrooms with peers or teaching on a one to one basis. As a teacher/tutor you must ensure that the learning environment that you are teaching in is safe. At the beginning of a training session it is important to outline the housekeeping points such as explaining the location of fire exits and where assembly points are. Where the toilets are situated
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Module 3 Journal Entry Form Journal Background: To reflect on what you have read or studied so far in a course is an essential part of understanding. This journal entry form will provide a place for you to take some time and reflect on the prompt below. Journal Instructions: GCU strives to support student learning by creating an online community. In 250-300 words‚ reflect on how GCU enriches a student’s life. Answer the following questions in your reflection: 1. How can a “community” feeling
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DRIVE PROGRAM SEMESTER SUBJECT CODE & NAME BK ID CREDIT MARKS ASSIGNMENT SPRING 2014 BBA I BBA 103-BUSINESS ENVIRONMENT B1499 4 60 Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q.No Question Marks Total Marks 1 Economic policies refer to the monetary and fiscal policies that affect the growth rate of the economy. Discuss in detail these policies. 10 Explain fiscal policy 5 Explain
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P1- Describe the type of business. M. Whitfield Pharmacists LTD M.Whitfield pharmacists are a large company around the north east of England. They are situated at seven different branches‚ Gilesgate‚ Thornley‚ Coxhoe‚ Blackhall‚ Wheatley Hill‚ Horden and Victoria Rd. The pharmacists and there staff are members of your local healthcare team. They aim to provide you with the highest quality of healthcare. To do this they need to keep records about you‚ your health and the care we have provided
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used by Cadbury’s Cadburys use both primary and secondary data in there market research. The primary data they use consists of online questionnaires‚ surveys and social networking sites to collect relevant data. For example‚ asking the age of customers so that Cadburys can categorise there buyers and see what the customer needs are. For this they also use market segmentation. Cadburys also use secondary data‚ such as internet‚ reports on Cadbury and magazine articles. Cadburys also use their Face
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