THE 8 P’S OF LUXURY BRANDING – PILLARS OF A LUXURY BRAND Performance: Refers to the delivery of superior experience of a luxury brand at two levels – product level & experiential level. At a product level‚ it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes – a recipe of quality or design excellence ingredients like creativity‚ exclusivity‚ craftsmanship‚ precision‚ materials‚ high quality & innovation. The luxury brand must perform
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Indian Apparel Market Research Report By MD.FAISAL BBA (Studying) Major in International Business
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Every time when I am asked to write or talk about an inspirational artist‚ I think of many visionary designers‚ whose work is so powerful and outstanding to me that it is hard to choose only one. But in the event that I have to pick just one‚ it always comes down to my most inspiring designer and role model‚ Elie Saab. Elie Saab has long been a leading name in haute couture and is well known for his magnificent crystal-encrusted gowns‚ which make every woman feel like a real life princess. His
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Agnès B. opened her first shop on Rue du Jour in Paris in 1975. Since then‚ she has designed clothing for men‚ women‚ and children that reflects the spirit of the age by creating a timeless wardrobe that can easily adapt to every personality. Today‚ Agnès B. continues to design each collection that bears her name‚ including accessories‚ watches‚ jewelry‚ and sunglasses. The company has more than one hundred shops throughout the world. As a family and civic enterprise‚ Agnès B. tries as much as possible
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https://dspace.wul.waseda.ac.jp/dspace/bitstream/2065/33717/1/WasedaBusiness%26EconomicS tudies_45_Nagasawa1.pdf https://www.udemy.com/blog/positioningstrategy/ Q1. On the basis of shopping habits‚ what type of consumer goods should Louis Vuitton be classified? Justify your answer with reason. Answer: There are generally 4 types of consumer products. They are : 1. Convenience Product A relatively inexpensive item that merits little shopping effort‚ such as things that can be bought in supermarket
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With traditionally conservative markets like Surat‚ Chennai and Kolkata now emerging as the cities for luxury labels more and more international luxury brands are looking to make their presence in these places. These cities have opened a wealth of opportunity for brands like Louis Vuitton‚ Armani and Burberry. As Sanjay Kapoor‚ MD‚ Genesis Luxury puts it there is a nascent market waiting to explode. “We think the time has come." Genesis Luxury‚ markets brands such as Armani‚ Burberry and Canali in
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Anthony Tan 03359957 FSH316 Ricardo Sison Louis Vuitton In India Louis Vuitton was the inventor of the flat-topped trunk with a canvas cover. They have made an impression on the world. On top of that‚ they carried a wide range of products. The target customers of Louis Vuitton are all around the world. In worldwide‚ consumers fell into 3 categories‚ which are when one bought a luxury product for its practicality and good quality. They were older and wealthier customers and willing to pay
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DICHOTOMY BETWEEN LOUIS VUITTON AND INDIA’S ECONOMY Louis Vuitton has created a brand that stands for luxury. The company has worked hard on being the top luxury brand in the world. India is one of the fastest growing countries in the world. Its population is second only to China. Unfortunately‚ close to 90% of the country’s population lived on income less than $2.50 a day during the 1990s. In order to dichotomy to be mitigated‚ Louis Vuitton focused on the ultra-rich people in the country. These
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MLA CITATION "Marc Jacobs Biography." Bio.com. A&E Networks Television‚ 2013. Web. 22 Mar. 2013. | DIRECT QUOTES FROM THE SOURCE “Jacobs’ grandmother also allowed Jacobs to enjoy a permissive adolescence full of self-exploration. "No one ever said ’no’ to me about anything‚" he said.” “In 1993‚ after Perry Ellis shuttered its manufacturing operations—and after Jacobs sent out a "grunge" collection for the label that critics loved but the company hated—Jacobs struck out on his own. With
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1.Basic info -In 1986‚ Duffy and Jacobs‚ backed by Japanese artist Takashi Murakami were able to design the first line under Marc Jacobs label -Marc Jacobs international company‚ LP is a design company launched by Jacobs Duffy Designs Inc in 1993 -Following the next year‚ in 1994‚ Jacobs provide his first collection for menswear -Marc Jacobs later on became part of Louis Vuitton Moet Hennessy -Popularity have reached in 80 countries -In 2011‚ the income of Marc Jacobs
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