Description: Lush is a cosmetics company that produces and sells a variety of handmade bath products and toiletries‚ including facemasks‚ soaps‚ bath bombs‚ bubble bars‚ hand & body lotions and hair treatments. In 1994‚ Mark Constantine and six co- founders including his wife Mo Constantine opened the first Lush store in Poole‚ UK. The natural bath and toiletries product firm is a UK-based manufacturer and retailer of environmentally friendly natural cosmetics and fragrances Company History Lush Cosmetics
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Numerous animals that are used to test cosmetics end up injured or dead. According to the Humane Society International‚ it is estimated that 100‚000-200‚000 animals die due to cosmetic testing every year (PETA‚Cosmetic Animal Testing). Rabbies‚ which are the most common used animals for cosmetics undergo the Draize test to measure irritation. The Draize Test “is extremely unpleasant and painful‚ causing eye reddening
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Should animals be used for cosmetic and medical testing? In our daily lives we use many products to help us go through the day. Although‚ we don’t always think about where these products come from and how they were produced. Most products sold in stores‚ effective or not‚ have been tested on animals. From medicine to shampoo and makeup‚ the lives of many animals have been taken away. It’s not acceptable for animals to be used for cosmetic or medical testing. It’s very cruel‚ it’s wasteful and
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Introduction Established in 1995‚ LUSH is dedicated to making fresh‚ organic toiletries that provide an ethical alternative to traditional methods of cosmetics production. The organization emphasizes handmade‚ organic products that use natural ingredients sourced in an ethical manner. LUSH has demonstrated its success‚ increasing the company’s turnover ten-fold within the last 10 years‚ culminating in a turnover of £326mm in 2012(http://www.ft.com/cms/s/0/5f418594-041c-11e2-9675-00144feabdc0
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Recommending a Marketing Mix for an Organic Cosmetics Brand (Final Draft) Student´s Name: Ana Pichardo Teacher: Ileana Bauche Due Date: April 23‚ 2013 Word Count: approximately 1700 words Executive Summary In this research two well-designed marketing mixes were made‚ aiming to improve an already existing organic products cosmetics brand named “LUSH®” as well as accommodating its features to the demands of the target market. One of the marketing mixes being directed for physical
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m Male Storm Form LUSH Introduction In May of 1995‚ Lush’s fresh products were officially launched‚ and today we have over 700 shops in 46 countries across the globe (Lush‚ 2012). The Lush Male Storm is coming now this winter‚ we are launching new fresh products for male cosmetics market! In many years‚ men just can chose their cosmetics under the women products or brands which written " for men" on the products‚ but now we will create a range of fashion products only for
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Excellence 6 3. E-CRM 8 4. Online Reviews 10 5. Further Development 11 Conclusion 13 References 14 Executive Summary People who knows about LUSH Cosmetics are surely know about its unrivaled passion for customer service. They are one-of-a-kind high-end retail company that specializes in producing high quality‚ natural‚ fresh and handmade beauty products. Besides the products alone‚ they also display
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Company: Lush Handmade Cosmetics 1. EXECUTIVE SUMMARY The purpose of this report is to investigate the brand‚ Lush‚ as an industry leader and delve into what essentially makes Lush successful‚ what are the internal strengths and weaknesses ‚ the external opportunities and threats as well as a marketing strategy on how Lush is able to further their brand through the extensive promotion tools and techniques. Lush is a globally recognized brand that offers clients organic and preservative free cosmetics
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Management of Lush can assist with dealing with the consequences of lack of ingredients for the product by providing more ingredients to get the work done. This will get the work done on time and without waiting for the next product to be delivered and also not running out of stock. Also other strategies could include more communication between the managers with the staff to avoid any misunderstanding and to be sure of whats going on in Lush company. Misunderstanding‚ happens during social integration
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Federal Food‚ Drug‚ and Cosmetic Act of 1938 According to‚ http://www.toxicology.org/gp/fda.asp‚ the Society of Toxicology website‚ in 1937 the Massengill pharmaceutical company dispersed Elixir Sulfanilamide. This drug was prescribed generally to anyone who had symptoms of strep throat. Elixir Sulfanilamide contains diethylene glycol‚ which is a chemical equivalent of antifreeze. There were 107 documented deaths‚ involving many children‚ because of the lack in regulations. The Pure Food and Drug
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