STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies to counter these challenges. In the recent past‚ there has been an interest in marketing to the Bottom of the Pyramid (BOP) market and several successful
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Most portraits were silhouettes or full figured with very prominent backgrounds in the 15th century‚ a difference that makes the painting visually appealing is her arms and body at the lower half of the painting create the base or heavier part of a pyramid that points up to the angelic face of the mysterious gaze of the lady. Leonardo created the technique called ’sfumato’ as well which in italian means blended‚ this technique was a new way to layer translucent color to create depth‚ volume‚ and form
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the Champs-Elysees you can see the Arc de Triumph which soldiers were buried beneath a war. The most popular museum in France‚ and perhaps the world‚ is the Louvre. The Louvre contains historical paintings‚ sculptures and other forms of art such as the Mona Lisa and the Venis de Milo. Pei’s Pyramids at the Louvre are beautiful glass pyramids outside of the museum. Notre Dame is a gorgeous cathedral known for its bell tower. Sacre Coeur is another breathtaking cathedral set atop a tall hill. From
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to see all across the lovely city. On the Champs-Elysees you can see the Arc de Triumph which soldiers were buried beneath a war. The most popular museum in France‚ is the Louvre. The Louvre has historical paintings‚ sculptures‚ such as the Mona Lisa and the Venus de Milo. Pei’s Pyramids at the Louvre are beautiful glass pyramids outside of the museum. Notre Dame is a dazzling cathedral known for its bell tower. Sacre Coeur is another breathtaking cathedral set atop a tall hill. From this church there
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Marketing challenges for BOP markets: BOP or Bottom of pyramid is a socio economic term given for the strata of low income people in the income pyramid (used to approximate the distribution of a country’s income). Thus obviously Bottom of Pyramid constitutes the market made of country’s poorest people. In India approximately 6 Lacs villages and 72% of country’s population constitutes BOP. The great majority of men and women of this BOP cluster work in agriculture‚ animal husbandry‚ factories or
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Theories Regarding How the Pyramids at Giza Were Constructed In: Historical Events There Have Been Many Theories Regarding How the Pyramids at Giza Were Constructed There are many theories as to how the pyramids at Giza were constructed. Most experts agree that they were constructed as burial monuments for pharaohs‚ but “how” these ancient people constructed monuments of such great size without modern machinery is a mystery which is still being debated. The pyramids of Giza are the only surviving
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Leonardo used a pyramid design to install the woman in a simple and calm manner within the painting. The woman is shown with her hands folded‚ with her breast‚ neck‚ and face painted the same color as her hands. The light is diffused so that the various curves and geometrical shapes on the painting are made visible through it.Many believe that it is innocent and inviting‚ while others believe it is that of smugness and is a smirk. Many scientific studies have been undertaken to determine
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Edge of Tomorrow is a 2014 American military science fiction film starring Tom Cruise and Emily Blunt. Doug Liman directed the film based on a screenplay adapted from the Japanese light novel All You Need Is Kill by Hiroshi Sakurazaka. The film takes place in the near future‚ where an alien race has invaded the Earth and defeated the world’s military units. It follows Major William Cage (Cruise)‚ a military PR officer inexperienced in combat‚ who is deployed into a combat mission against the aliens
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Theories Regarding How the Pyramids at Giza Were Constructed Theories Regarding How the Pyramids at Giza Were Constructed Introduction The Great Pyramid of Giza is one of the key structures listed in the seven wonders of the ancient world. It is important to notice that what makes this structure supreme and memorable? This wonder was the tallest man made composition in 3800 years which is not only a will to its robustness but to mark it as the most remarkable structures. This monument
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tower .It has become both a global icon of France.The tower is the tallest building in Paris .It’s beautiful and gigantic. I will go on the Eiffel tower for sight-seeing ‚ I think it’s very beautiful and higher. Second‚ I will go to the Louvre museum. The Louvre Museum was one of the world’s largest museums‚ the most visited art museum in the world and a historic monument. There are many art gallery in that museum.I want to go to this place because I want to visit art gallery.Third place
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