Minutes for Meeting 1 Subject: SWOT I spoke about the strengths that Ryan Air has‚ such as having acquired buzz. I said that since Ryan Air is expanding Eastwards at a steady pace this is a strength but a after some opinions from Maira Azzopardi and Nadine Grixti‚ I had come to realise that this is more of an opportunity. Maria Azzopardi also said that the fact that the website is available in more than 20 languages is also a strength. Nadine Grixti went over to say that booking flights over
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world-class hospitality and customer service. They also are concentrated on growing their popularity in key global cities. Finally‚ BA wants to build on leading position in London. London is their home city and also the world’s biggest international air market. London Heathrow is a world-class hub so for BA is vital to get a strong London base to serve their products and services and generate profit of it. What products and services does it provide to its customers? Travellers can book flights‚ hotels
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Using Ansoff’s matrix‚ analyse the strategies that a business can use to market its products or services .Explain how a business can select an appropriate strategy As a famous Irish airline‚ Ryanair is known for its low-priced airline services. This company has currently become the largest low-cost airline in Europe. In the mission statement of Ryanair‚ it clarifies that this business will continue providing ‘low-fare-no-frills’ flight services in order to become the most successful low-cost airline
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Dusbai international airport. Dubai international airport was built in 1959‚ when Sheik Rashid bin Saeed Maktoum first ordered construction. It was inaugurated in 1960 with Dc-3 plane flights and was home to nine airlines. Today the airport accepts all kinds of jets. On 3 July 1988‚ Iran Air Flight which was on a Tehran-Bandar Abbar-Dubai route was shot down by USS Vincennes between Bandar Abbas and Dubai due to the aircraft overflying a combat zone. An estimated 300 people were killed in the incident
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TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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As mentioned before‚ Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Although‚ the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. This company bases its competitive strategy in “cost leadership” approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. It covers the main destinations of Europe offering around 27 different countries and main cities in
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A summary report on the change policies and problems in BA 2009-11 Change management is a systematic method to coping with change from the organisational level and individual level. For an organisation‚ change management means defining and implementing process and technologies to deal with changes in the business environment and to gain benefit from the consequence. The objective of this report is to demonstrate the change policies and problems in British Airways 2009-2011. In recent years
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ASSIGNMENT “Airport Privatization in India –Emerging Legal issues” * SLT RICHA GIRI Introduction The business of owning and managing airports‚ once considered a safe haven‚ is challenging even the best managers. Higher fuel prices and an economic downturn that started in the United States and is spreading to other countries are reducing demand for air travel and causing airlines to make deep cuts in capacity. While the impacts of these trends vary widely by airport and region
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QANTAS AUSTRALIA – CORPORATE GOVERANCE AND CARBON FOOTPRINT RESPONSE * What is Corporate Governance? To ensure the benefit of everyone concerned in an organisation‚ corporate governance must be enforced. Corporate governance is a term that refers broadly to the rules‚ processes‚ or laws by which businesses are operated‚ regulated and controlled (Search Financial Security‚ 2008). It involves internal factors defined by the officers‚ stockholders or constitution of a corporation‚ but also involves
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Q1 Executive Summary (a).Organisational structure Qantas Airways Limited ’s core business is passenger transport‚ air freight services‚ sale of holiday tours and associated support activities including catering‚ information technology‚ group handing and engineering and maintenance (Qantas n.d.). As a consequence of the revised structure that commenced in December 2013‚ the Qantas Groups split its international and domestic operations into two separate corporate entities (Qantas 2014a). This has
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