CHAPTER TWO 2.0 LITERATURE REVIEW 2.1 Introduction Over the last two decades‚ Performance Information‚ its implementation and presentation to the end users which directly refers to the subject of performance measurement (PM) has gained increasing interest and recognition in the general management literature‚ leading Neely (1999)‚ when referring to the many contributions on the subject‚ to talk about the Performance Measurement Revolution. He demonstrated that between
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REVIEW OF LITERATURE REVIEW OF LITERATURE INTRODUCTION Marketing by service industries are yet to gain momentum‚ especially when it comes to marketing by comniercial banks. In India‚ the liberalization of the financial sector has impelled all the players to redefine what business they are in and strategically think how to stay ahead in the existing business. Marketing orientation of banks is imperative for survival and success. EARLIER STUDIES Marketing of financial
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Strategic Human Resources Management: A Review of the Literature and a Proposed Typology Cynthia A. Lengnick-Hall; Mark L. Lengnick-Hall The Academy of Management Review‚ Vol. 13‚ No. 3. (Jul.‚ 1988)‚ pp. 454-470. Stable URL: http://links.jstor.org/sici?sici=0363-7425%28198807%2913%3A3%3C454%3ASHRMAR%3E2.0.CO%3B2-0 The Academy of Management Review is currently published by Academy of Management. Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available
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INTRODUCTION Origin of Report As a part of our Marketing 465‚ Brand Management course‚ we learnt the various aspects of marketing and the management of brands. Problem and Purpose We were assigned a project where we were asked to find out the brand image of private university business graduates; and more specifically‚ the brand image of North South University‚ its positioning and state any improvements if necessary. Scope and Limitations The main limitation of this project was
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Marketing research I have chosen the market research because it is the very first step of most economical process. Philip Kotler (1994) define the marketing research as “function that links the consumer‚ customer‚ and public to the marketer through information-information used to identify and define marketing opportunities and problems; to generate‚ refine‚ and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research
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After our topic was chosen‚ we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike‚ Adidas and Puma. Once we had our brands‚ we had to discuss our objectives and from which company’s perspective were we conducting research for. We chose the brand Nike‚ as it has one of the most recognized symbols in the world. Our research was conducted as though we were working for the brand manager of Nike‚ in an approach to analyze Nike’s
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RESEARCH PAPER Earnings management: a literature review S. Verbruggen‚ J. Christaens‚ and K. Milis HUB RESEARCH PAPER 2008/14. FEBRUARI 2008 Hogeschool – Universiteit Brussel Stormstraat 2‚ 1000 Brussel‚ Belgium T: +32 2 210 12 11 F: + 32 2 217 64 64 Earnings management: a literature review S. Verbruggen‚ Hogeschool Universiteit Brussel Prof dr. J. Christaens‚ Universiteit Gent Prof. dr. K. Milis‚ Hogeschool Universiteit Brussel Abstract Based on a literature review of major accounting
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Advertising‚ Promotion‚ and Marketing Communications‚ 6e (Clow/Baack) Chapter 2 Corporate Image and Brand Management 1) Applebee’s rebuilt its brand by acquiring IHOP. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 2-1 2) A firm’s image is based on the feeling consumers and businesses have about the overall organization and its individual brands. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) Objective: 2-1 3) Effective marketing communications are based on
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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PROPOSAL ON MARKETING BRAND MANAGEMENT This proposal is about one particular aspect of marketing‚ “Brand Management”. Marketing is a vast discipline so as a part of writing this proposal; I chose one particular aspect of it‚ which will provide information about several aspects of brands in global scenario. The main objectives of writing this proposal are: 1. Understanding the concept of brand and brand management 2. How brand names get evolved 3. Relationship of brand management and marketing
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