The Learning Centre Getting Started on Your Literature Review A General Guide for Postgraduate Research Students There is no one single correct method to writing a literature review. Therefore‚ this resource is a guide only. Check with your supervisor/lecturer/school to ascertain whether there are any specific requirements for your literature review before proceeding. What is a Literature Review? A literature review is an examination of the research that has been conducted
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REVIEW OF LITERATURE REVIEW OF LITERATURE INTRODUCTION Marketing by service industries are yet to gain momentum‚ especially when it comes to marketing by comniercial banks. In India‚ the liberalization of the financial sector has impelled all the players to redefine what business they are in and strategically think how to stay ahead in the existing business. Marketing orientation of banks is imperative for survival and success. EARLIER STUDIES Marketing of financial
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The significance of mass media It is a basic assumption of this book that the mass media (newspapers‚ television and radio especially) are of considerable‚ and still growing‚ importance in modem societies. This view of the media is widely shared‚ and the reasons seem to lie in the fact that the media are: a power resource - a potential means of influence‚ control and innovation in society; the primary means of transmission and source of information essential to the working of most social
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LITERATURE REVIEW 2.1. Concepts 2.1.1. Marketing Strategy Marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Scarce resources include monetary capital‚ human capital‚ technology‚ time. Beside‚ Marketing strategy is intimately tied with strategic planning – the process of creating a firm’s strategy. However‚ marketing strategy
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Mass media plays an important role in our lives. Without mass media our lives is useless. Mass media are a pervasive part of our lives (Dominick 2013‚ pg31). Mass media is a type of way to help us to transfer information and receive information from the peoples. Mass media also can be describe as the extensive phrase describing television‚ radio‚ film‚ newspaper and magazines. For example‚ New Straits Times is useful and it can help to transfer more information to people who can’t afford to buy a
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The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform‚ from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea’s and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the
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The Evolution of Mass Media HUM/186 James Harrison July 25‚ 2012 The Evolution of Mass Media What is mass media? Mass media is a way of connecting people all over the globe‚ such as television‚ radio‚ internet‚ newspaper‚ magazines‚ etc. Mass media started thousands of years ago. In different cultures‚ people had different ways of communicating. Many drew pictures on cave walls as a way of telling stories‚ while others communicated by hitting sticks on walls. In today’s culture‚ we are able
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The Mass Media What is the Mass Media? Mass Media- refers to print‚ radio‚ television‚ and other communication technologies Mass- implies that the media reach many people Media- signifies that communication does not take place directly through face-to-face interaction. Audiences have the capability of tuning in or out on the media mass Causes of Media Growth. The Protestant Reformation: In 1517 Martin Luther wanted people to develop a more personal relationship with the bible and encouraged
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Mass Media and Its Influence Spoken‚ written‚ or broadcast communication whose medium may include television‚ radio‚ advertising‚ movies‚ newspapers‚ magazines‚ books‚ cell phones and the Internet becomes a mass media that affects our society’s perception of ourselves and others and influences the structures of our society as well as the reactions of the individual. Americans perceive the political‚ economic‚ class‚ educational‚ and other structures of American society because of‚ by‚ and through
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Guide to Writing the Dissertation Literature Review Justus J. Randolph Walden University Writing a faulty literature review is one of many ways to derail a dissertation. This article summarizes some pivotal information on how to write a high-quality dissertation literature review. It begins with a discussion of the purposes of a review‚ presents taxonomy of literature reviews‚ and then discusses the steps in conducting a quantitative or qualitative literature review. The article concludes with a discussion
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