MP A R Munich Personal RePEc Archive Strategic Marketing. A literature review on definitions‚ concepts and boundaries Jorge Mongay Autonomous University of Barcelona‚ SBS Swiss Business School 2006 Online at http://mpra.ub.uni-muenchen.de/41840/ MPRA Paper No. 41840‚ posted 9. October 2012 20:07 UTC WORKING PAPER. JM-A1-2006 STRATEGIC MARKETING: A LITERATURE REVIEW ON DEFINITIONS‚ CONCEPTS AND BOUNDARIES. Dr. Jorge Mongay Autonomous University of Barcelona (UAB) & SBS
Premium Marketing Strategic management
Chapter 1 The Problem and Review of Related Literature Introduction “A journey of a thousand miles begins with a single step.” –Confucius. This quote from the famous Chinese philosopher must be true for every student who wishes to study abroad and attain a winning career. Students should be careful in choosing which country they will spend their time and money for studying because if they made a wrong step or move‚ the journey to success would be different to them to take. Few countries in
Premium Higher education Education
Introduction of Automobile The automobile industry in India actually began about 4‚000 years ago when the first wheel was used for transportation. In the early 15th century‚ the Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies‚ including the creation of a wheel that turned under its own power. By the 1600s‚ small steam-powered engine models were developed‚ but it was another century before a full-sized engine-powered automobile was created
Premium Suzuki Automotive industry Maruti Suzuki
Literature Review Caarne L. White Capella University Authors Note Caarne L. White‚ Department of Counseling‚ Capella University‚ Minneapolis‚ MN caarnew@gmail.com Abstract The purpose of this paper is to provide the reader with a literature review of the topic proposed for completion of the final project. Bullying has become an ongoing global phenomenon. In particular are bully/victim behaviors and its impact on bully-victim cycles with K-12 students. This project
Premium Bullying Victim Abuse
Mental Ill and Workplace Lack of Diversity Literature Review Introduction Being employed is a life experience which everyone wishes they could experience. Being employed allows an individual prospect of belonging‚ gratitude and allows them to build their self worth. People who have low self esteem believe that they are less fortunate in obtain employment then others. There are many obstacles that the mentally ill experience when trying to again employment. After conducting this research I have
Premium Mental disorder Disability Mental health
Segmentation Analysis Literature Review To match the needs of costumers‚ consumers and producers‚ not only in case of private people but of businesses or companies‚ target marketing is needed. To obtain the particular market firstly a marketer has to prepare a market research‚ after which he segments the market‚ and then targets a single segment or series of segments‚ and finally positions within the segment(s). From these processes‚ I have chosen Segmentation Analysis as the topic of this essay
Premium Marketing
Literature review of strategy implementation and strategy process frameworks Introduction Great strategies are worth nothing if they cannot be implemented (Okumus and Roper 1999). It can be extended to say that better to implement effectively a second grade strategy than to ruin a first class strategy by ineffective implementation. Less than 50% of formulated strategies get implemented (Mintzberg 1994; Miller 2002; Hambrick and Canella 1989). Every failure of implementation is a failure of formulation
Premium Management Strategic management Strategic planning
worldwide and identify common therapeutic areas to allow for focused interventions‚ because off-label drug use can be a measure of the lack of knowledge concerning paediatric treatments. A secondary objective was to provide a brief review of efforts to date. A literature review of articles on off-label and unlicensed drug use in children involving general prescription samples was performed using Medline and Embase : A lack of harmonisation between the evidence‚ the information available to doctors‚ and
Premium Health care Medicine Patient
Psychology 490 Literature Review October 6‚ 2009 In a study of the relationship between online dating and mating‚ Couch and Liamputtong (2008) performed a study on the use of the internet to meet sexual partners. It was noted that the internet is the most commonly used tool used to find friends‚ romantic and sexual partners. Participants for this study were found online dating websites‚ such as RSVP‚ Adult Play and Date and Find a Date. For inclusion in the study the potential participant
Premium Online chat Internet Instant messaging
Appendix 2: Environmental and Social Impacts of Mining This appendix is meant to provide a brief review of the literature with regard to environmental and social impacts from mining‚ as well as key regulatory issues. Key Environmental and Social Impacts Environmental and social impacts of mining have been well-documented and an ample literature exists on this topic. The following discussion summarizes those environmental and social issues that formed the basis for the Mining and Critical Ecosystems
Premium World Heritage Site Mining