Writing a Literature Review A literature review… • Provides an overview and a critical evaluation of a body of literature relating to a research topic or a research problem. • Analyzes a body of literature in order to classify it by themes or categories‚ rather than simply discussing individual works one after another. • Presents the research and ideas of the field rather than each individual work or author by itself. A literature review often forms part of a larger research
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REVIEW OF LITERATURE Research works in working capital management gives us an outstanding view about the exploration of the topic in different dimensions by different authors. The authors have emphasized that working capital management has to be effectively utilized for generating funds from sales. They have examined the efficiency of working capital management in different aspects. Chakra borty P K. (2004) Stated that the conventional method of measuring liquidity
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Management report: The Corporate Social Responsibility CRS in terms of marketing strategy and competitive advantage. Propose: This present paper tries to enhance the different views about CSR‚ in the global vision of all the stakeholders‚ in the particular context of retailing. We will treat the interest for a company to deal with responsible actions and activities‚ and the main breaks found by certain authors. The subject is treated in relation with marketing strategies and tries to persuade
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As society continues to develop into the digital age‚ many studies have highlighted the effectiveness of social media as a marketing communications tool. Social media‚ although relatively new‚ is one of the many tools in which marketers can engage with consumers by leveraging on social networking sites where consumers are increasingly present (Luigi‚ Oana‚ Mihai & Simona‚ 2011). Social media as a marketing communications tool not only allows marketers to send real-time messages to consumers through
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Review of Literature Sarah Shipley Review of Literature Health promotion is defined by the World Health organization as the process of enabling people to increase control over‚ and to improve‚ their health. It moves beyond a focus on individual behavior towards a wide range of social and environmental interventions. Health promotion is a whole body and mind approach instead of looking at one specific problem or fix. Health
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CSR Corporate Social Responsibility: A Value Adding Business Function Prepared by: Randeep Moore Student ID: 301064174 BUS 421: Kim Trottier Abstract This paper examines the similarities and findings of three academic papers related to Corporate Social Responsibility (CSR) in accounting. Assumptions are made regarding the importance of CSR to the success of businesses. By looking at three different pieces of literature from the accounting field‚ there is strong evidence that suggests
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Introduction Trend towards triple bottom line reporting is undisputed. Especially for many public corporates‚ there is always a separate sustainability reporting when releasing the annual reports. For small and medium businesses‚ there is also information about social and environmental effects in annual reports‚ provided to stakeholders. But there are still many challenges‚ which impede businesses addressing triple bottom line reporting. This essay will briefly discuss the major challenges of triple
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Writing a literature review The overall purpose of a literature review is to demonstrate a knowledge of the existing body of research in a particular topic area. In other words‚ it retrospectively undertakes a critical analysis of the pros and cons of existing important studies and research and shows which issues require new or further study – how the body of knowledge could be improved. As such‚ it is a useful way of arguing for new research to be done - for example‚ as part of a proposal for
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Such two characteristic factors make me interested in the relationship between luxury brand and Economic recession. So I researched the ideas and found a few books which talked about the luxury brands in Asia under economic recession. The literature review will pay attention to a book on the cult of Luxury Brand‚ Impact of Personal Orientation on Luxury Brand Purchase Value‚ Shopper Behaviour in Recession and impulsive buying behaviour in recession. Radha Chadha is one of the most famous
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Abstract The primary role of literature review in a quantitative research study to gain information on the subject of your research question and identify unbiased and valid studies connected with your research question. For instance‚ my quantitative research question is “all other factors being equal‚ do high school students reading popular fiction achieve better Language Arts test scores than high school students reading curriculum-required fiction?” My hypothesis is that high school students
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