in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Title Market Segmentation of Fruit Consumption Based on Consumer Lifestyle in Jogjakarta Background Consuming fruit is already a part of Indonesian people lifestyle. By that‚ selling fruit is a scrumptious business. But in fact‚ there are a lot of fruit seller who did not apply marketing technique such as market segentation in order to attract more customer and gain more profit. Compare with successful fruit seller such as KemChick‚ Fresh‚ and Total which can gain IDR millions in a day because
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product‚ these subsets may be divided by criteria such as age and gender‚ or other distinctions‚ such as location or income. Marketing campaigns can then be designed and implemented to target these specific
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The "lifestyle/exposure theory" was developed by Hindelang‚ Gottfredson‚ and Garofalo (1978:243; e.g.‚ see Goldstein‚ 1994; Maxfield‚ 1987:275; Miethe‚ Stafford‚ and Long‚ 1987:184). This model of criminal events links victimization risks to the daily activities of specific individuals (Goldstein‚ 1994:54; Kennedy and Forde‚ 1990:208).Lifestyles are patterned‚ regular‚ recurrent‚ prevalent‚ or "routine activities" (Robinson‚ 1997b; also see Cohen and Felson‚ 1979; Felson‚ 1994; Hindelang‚ Gottfredson
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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HEALTHY LIFESTYLE We as students in Malaysia lead really hectic lives‚ what with regular schooling‚ compulsory extra-curricular activities‚ piles of homework and tuition. Sometimes it seem that there is never enough time to get everything done‚ so some of us resort to skipping meals or burning the midnight oil. This is not a healthy trend because‚ although it seems as if our bodies can take it‚ there will be serious repercussions when we are older. It is therefore important to maintain a healthy
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Lifestyle is an important predictor of ’How well a person ages’. Important factors such as eating right and exercising regularly are major components of a healthy lifestyle that play an important role on how long a person can live. The focus of this research is to explain the relationship between aging and the food you eat‚ how often you exercise ‚ and your mental state . Finally it will focus on different ways of maintaining a decent lifestyle in order to live longer and happier. Many people
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Lifestyle Essay I describe my lifestyle as a home-buddy person. I always stay in the house except on certain occasions where I have to travel for family gatherings or attend to unplanned errands. But whenever possible‚ I would prefer to stay home and watch my favorite TV shows or movies and be with my family. I also like to cook and barbeque for everyone in the house. And just like a typical Filipino family who prefer to live all together‚ my family is big. I’m glad my parents invested on a sizable
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