Student Research Projects/Outputs No.052 VW in China Elisenda Pujol MBA 2010 China Europe International Business School 699‚ Hong feng Road Pudong‚ Shanghai People’s Republic of China 1 1. Overview of VW. a. History of the group b. The company today 2. China’s car industry 3. 4. 5. 6. 7. VW in China Recent Market car industry in China The fight for the market share VW current performance and future plans. Sources 1. Overview of VW History of the group VW
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THE CHALLENGE OF COMMUNICATION By Karla Fernández There are 5 types of listener when it comes to communication. There is the “Take the initiative” listener‚ the “Resists Distraction” listener‚ “Controls his/her emotions” listener‚ “Asks questions and attempts to clarify” listener‚ and “Summarizes his/her understanding” listener. To understand them all I will be talking about my personal experiences with those types of listeners. The “Take the initiative” listener tries to engage a conversation
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Cafe Coffee Day is India’s favorite coffee shop‚ for the young and the young at heart. CCD today has definitely become the largest youth aggregator.”Although demographically‚ a typical consumer would be male or female between 15-29 years of age‚ belonging to middle or upper middle class‚ we call our consumers young or young at heart. We are about juke boxes‚ good and affordable coffee and food.” Sudipta Sen Gupta‚ ex-marketing head‚ CCD. CCD focuses on projecting a feeling of togetherness‚ friendship
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MANAGERIAL ACCOUNTING FOR DECISION MAKING AMIS 823 – Spring 2008 Course Syllabus INSTRUCTOR: Prakash R. Mulchandani OFFICE HOURS: M/W 3:30-4:30pm‚ and by appointment OFFICE: 432 Fisher Hall E-MAIL: mulchandani.3@osu.edu TELEPHONE: (614) 247-6267 FAX: (614) 292-2118 COURSE OUTLINE This course focuses on the strategic nature of management accounting and emphasizes the critical role that information plays in decision-making‚ strategy execution‚ and overall enhancement of a firm’s
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Discussion Questions: 1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Hard Rock Café is one of the most recognized brands globally. Since its founding in 1971‚ Hard Rock Café has been continuously upgrading itself to bring the brand to where it is now - adapting to the times and changing when change demands. Hard Rock started as a London Café serving classic American food. It became a “theme” chain selling memorabilia in tourist destinations
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The Ballad of the Sad Cafe: Love and Attraction The Ballad of the Sad Cafe by Carson McCullers is a story of love illustrated through the romantic longings and attractions of the three eccentric characters; Miss Amelia‚ Cousin Lymon‚ and Marvin Macy. McCullers depicts love as a force‚ often strong enough to change people’s attitudes and behaviors. Yet‚ the author seems to say‚ if the love is unrequited‚ individuals‚ having lost their motivation to change‚ will revert back to their true selves
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Feasibility Study— Seventh Heaven Café Executive summary Seventh Heaven Café is not only a coffee shop‚ or rather a place for relaxation. It sells different kinds of coffee‚ desserts‚ books and flowers. Customers bring them back or just enjoy them in my shop. Besides‚ I am good at dealing with problems of Organizational Behavior. I also have great expertise in human psychology and marketing. Therefore‚ I have the abilities to operate this shop. Seventh Heaven Café targets at white collar community
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Design of Good and Services Hard Rock Café is customized to meet cultural needs‚ to reduce response time to meet customers requirements. They offer meals‚ entertainment and most importantly an experience. They are composed of 12 hotels/casino‚ live music venues‚ and a huge annual Rockfest concert. They also sell merchandise. All this is offered with the main goal of selling an experience. Managing Quality They are unique‚ the go beyond both the physical characteristics and service attributes
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AMAZON IN CHINA Entry mode selection Contents: 1. Amazon.com: Background leading up to the decision. 2. China: Endless possibilities. 3. Amazon in China: Entry mode selection and strategy. 4. Partnership with Joyo and current status. 5. Appendix (NOTE: While background information is meant to be an appendix and not be considered in terms of required word count‚ the decision was made to place it at the beginning for a much better flow of the project.) 1. Amazon.com:
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Marketing Strategies of Starbucks and Café Nero Starbucks is an international coffee company that is based in Seattle‚ Washington. It is known as ‘’SBUX’’ in the NASDAQ stock market. Starbucks is considered to be the largest coffee company in the world‚ due to having $10.7billion revenues in 2010 and having 16‚850 shops in 40 countries (Lepore 2011). It mainly focuses on selling drip brewed coffee‚ espresso hot drinks‚ sandwiches‚ pastries‚ salads….etc.) In 1999‚ Starbucks experimented with a
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