Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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Leadership Styles An effective leader not only takes into account how well the company is operating and producing its products or services‚ but is also concerned with ethics and doing the right thing by its employees and those affiliated with the company. Combined studies show that leaders who can focus highly in both of these areas deliver the best performance (South University Online‚ 2010‚ para. 3). However‚ there is no one leadership style that successful leaders use to become an effective
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Criticism of Apple Inc. Apple Inc. has received criticism for the use of sweatshop labor‚ environmental destruction‚ and unethical business practices. Additionally‚ it has been criticized for its litigious legal policy of suing before first gathering all the facts necessary to pursue a legitimate lawsuit. Accusations of anti-competitive behavior iPhone There has been criticism of the iPhone and the iPod being locked into iTunes and creating an iTunes Store monopoly for these devices
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Leadership Style: What Do People Do When They Are Leading Kelvin L Nelson Strayer University Dr. Johnnie Woodard BUS 520 June 11‚ 2013 Background of CEO According to Xerox.com (2013) Ursula Burns joined Xerox in 1980 as a Mechanical Engineering summer intern. In the company pivotal point‚ Burns led several business teams to include the color and office network printing business. In 2000‚ Burns was named senior vice president corporate
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philosophy‚ mission‚ vision‚ values‚ and structure. In 1976‚ Apple Incorporated was formed and operated in Cupertino‚ California. The founders of Apple Inc. were Steven Jobs‚ Steve Wozniak‚ and Ronald Gerald Wayne. Apple Inc. designed Macintosh computers‚ mobile cellular devices such as the iPhone‚ multi media devices such as the iPad‚ iPod music players‚ and sells a host of software such as the Mac OS and iOS operating systems. Apple Inc. operates third party content such as retail stores‚ online
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Introduction Company Background Apple‚ Inc.‚ formerly known as Apple Computer‚ Inc.‚ is a multinational corporation that designs‚ develops‚ and ultimately sells computer software‚ computers‚ and consumer electronics. It was founded by three men of an exceptional intellect; these three men being Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. Its headquarters is located in Cupertino‚ CA. This illustrious company came into play on April 1‚ 1976‚ and it was known as Apple Computer‚ Inc. on January 3‚ 1977. The
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History of Apple Inc Apple‚ the name itself commands regard and admiration. The world renowned computer company is actually the brain child of perhaps one of the greatest innovators that history has ever witnessed – Late Mr. Steve Jobs. His untimely death has left a permanent hole in the heart of every computer and gadget enthusiast. Steve Jobs‚ with his brain child Apple Inc‚ in the true sense revolutionized the way the world listened to music and operated the traditional computers. The beginning
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Larry Page Larry (Lawrence) Page‚ currently CEO of Google Inc.‚ was born on the 26th of March‚ 1973 in East Lansing‚ Michigan. He received his Bachelor of science in computer engineering from Michigan University and a Master of science in computer science from Stanford University. Proficient in computer science and extremely intelligent‚ he invented Pagerank‚ a powerful search algorithm that returned highly successful results to users’ queries (Page et al‚ 1999). Together with his friend Sergey
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Leadership Styles in Organizations Different organizations across many sectors have exhibited varying leadership styles. Leadership styles have significant impacts not only in small organizations but also in the world’s largest businesses. It is imperative for organizations to be particular about the leadership style imposed on business operations as these styles affect everyone from senior management to the newest college attaché. Leadership styles are crucial as they lay the foundation
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Leadership Style Contemporary Issues in Organizational Leadership In today’s world of business and commerce‚ effective leadership is necessary to drive the masses and achieve productivity. Being a leader has many advantages and challenges. There are also many effective leadership styles that one can follow. In this paper‚ the term and concept of leadership will be defined‚ several types of effective leadership will be discussed as well as how one’s leadership style is developed and modified
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