Which factors were totally eliminated by Le Cirque and what are the operational and financial implications? One of the factor that differentiates Le Cirque from the traditional circus is the complete absence of performing animals: this is a strong change‚ especially if we think that the idea of circus takes its origin in a horse ring and has always been connected with elephants’ and other wild animals’ show. Also big name acts have no place in Cirque du Soleil: it doesn’t try to attract viewers
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Cirque Du Soleil Case Study 1.Identify ALL resources and capabilities possessed by Cirque du Soleil: column 1 a/ which of them are a “must” for any cirque? b/ which of them are rare/unique to Cirque du Soleil? (note these resources with asterisk * in that same column) 2. Which of the rare resources possessed by Cirque du Soleil create value? How? (column 2) 3. What is Cirque du Soleil’s core competence (if any)? (column 3) All Resources: Innovative‚ Creativity‚ unique show‚ Diversified
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costs millions of dollars to develop and produce. The challenges. High production costs and values mean high ticket prices. To justify the cost to the audience‚ Cirque must do two things: continue to come up with spectacular ideas; and continue to find‚ recruit and train enough of the right people. Both are tough. The market for Cirque is maturing. An estimated 90m people have seen a performance. How do you leave them wanting more? Performers tend to have short careers: the attrition rate is about
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Cirque du Soleil is the subject of this year’s selected case! Over the last 24 hours‚ the teams have been analyzing the entertainment company’s partnership with MGM casinos‚ while the Cirque looks to enter new markets at Tokyo Disney Resort‚ Macao and Dubai World. They will have to recommend a sustainable model that can be as profitable as its relationship with MGM Mirage. The following summary is officially made available to the public attending the presentations as of Saturday March 27 at 9:00am
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Cirque du Soleil (English: Circus of the Sun) is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ and located in the inner-city area of Saint-Michel‚ it was founded in Baie-Saint-Paul in 1984 by two former street performers‚ Guy Laliberté and Gilles Ste-Croix.[2] Initially named Les Échassiers‚ they toured Quebec in 1980 as a performing troupe. Their initial financial hardship was relieved in 1983 by
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The Strategic Human Capital Case Study The Cirque du Soleil and Its Continued growth Chen Chen The Johns Hopkins University Carey Business School The Cirque du Soleil and Its Continued growth The product and strategy of Cirque du Soleil "We are not a product company‚ we are an artistic works company." said Mario D ’ Amico‚ the executive vice president of marketing in Cirque du Soleil. Cirque du Soleil launched a whole new approach of circus‚ called "New American Circus"
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a) Background and Motivation The Cirque du Soleil‚ the arguably most famous circus in the world‚ has been founded in 1984‚ in Quebec‚ Canada. The two initiators of this company‚ Guy Laliberté and Daniel Gauthier‚ have always seen circus with a modern eye. Effectively‚ their power of creativity and their visionary ideas have been the key ingredients to make this circus a global empire. The comparative advantage which makes the Cirque du Soleil so unassailable is its creative inspiration and the perfection
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Introduction: Cirque du Soleil ("Circus of the Sun") is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ and located in the inner-city area of Saint-Michel‚ it was founded in Baie-Saint-Paul in 1984 by two former street performers‚ Guy Laliberté and Gilles Ste-Croix. Cirque du Soleil – History: A marvelous idea began to take shape in the early 1980’s in Baie-Saint-Paul‚ a charming village nestled on
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is Cirque’s product and its strategy? Cirque is an artistic presentation of a circus without animals. According to Society of Human resource management‚ in 1984 a group of street performers‚ clowns‚ acrobats‚ and gymnasts banded together and formed the forerunner of Cirque du Soleil. The group toured Quebec and Ontario and then the United States‚ starting at the Los Angeles Arts Festival. In1992‚ Cirque performed in Asia for the first time. Since 1984‚ Cirque du Soleil has produced many shows; it
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Case: “Cirque Du Soleil‚” HBS #5-403-006. 1. What is Cirque’s product and its strategy? Cirque du Soleil came from the street and now it provides mainly a circus without animals. In 1999‚ Cirque released its first feature film and its first television special. In 2000‚ Cirque created and IMAX large-format film. Also‚ Cirque keeps diversifying its commercial activities in publishing and merchandising. In 1998‚ Cirque opened its first store on the property of Walt Disney world Resort in Florida
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