BACHELOR’S THESIS IN BUSINESS ADMINISTRATION CUSTOMERS BRAND AWARENESS A CASE STUDY OF WILLYS GROCERY STORE Authors: Kris Ayadiani v09kkaya@du.se & Timothy Enadeghe h08tjena@du.se Supervisor: Bertil Olsson Examiner: Sabine Gebert Persson Course: Business Administration Credit: 15 ECTS
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New Product Development for Microfinance: Design‚ Testing‚ and Launch Technical Note Number 2 New Product Development for Microfinance: Design‚ Testing‚ and Launch by Monica Brand ACCION International October 1998 This work was supported by the U.S. Agency for International Development‚ Global Bureau‚ Economic Growth Section‚ Microenterprise Development Office‚ through funding to the Microenterprise Best Practices (MBP) Project‚ contract number PCE-C-00-96-90004-00. i ACKNOWLEDGMENTS
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1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category? The snack chip category is growing‚ mainly because of the increased per capita consumption‚ which rose from about 12 pounds in 1986 to nearly 14 pounds in 1990. The snack chip category consists of three types of competitors: national‚ regional and private brand firms. The market is very competitive and difficult; as many as 650 new products are introduced every year‚ but less than 1% of them
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Summary Target Markets Our brand ‘G.Love’ focuses on providing premium quality male condoms‚ to the target group of urban youth (typically in the age group of 18-35) selected to cater to the specific needs of this segment‚ both in terms of product offerings and delivery‚ in terms of packaging and channels. The existing players cater to this segment in the traditional ways‚ without much adjustment to their changing sensibilities. It is this gap we are trying to fill as a brand. 2.1.1. Market Demographics
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Lipitor-X Product Launch Plan Pfizer Inc is the largest research based biomedical and pharmaceutical company in the world. Headquartered in New York‚ Pfizer has major research and development locations in England and the United States. Since its inception in 1849‚ the organization has remained dedicated to discovering and developing new and better ways to prevent and treat disease‚ while helping to improve health and well being for people around the world. In November‚ the Pfizer
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A product launch should be evaluated using a business case that is built around the future expected cash flows. However‚ from a portfolio perspective there are some factors that must be considered in forecasting the future expected cash flows. • Cannibalization As new products arrive‚ the revenue and costs involved should not be looked at in isolation. There can be ripple effects across the business where a new product cannibalizes sales from existing products. For example‚ the launch of a new
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1)Market Survey 1.1)Current market profile 2011; 57000 ton 2012; 68000 ton market; expandion is 20% Production 5000ton/ year ( for 30% yield 1500ton / firstyear ) Consumption 68000ton/ year Potential/ Barriers We will take production licence from authortihy Import/Export
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Creating Strong Brands Sue Dean Interbrand’s Top Global Brands http://www.interbrand.com/best_global_brands.aspx Group Discussion Think of a powerful brand What factors make it successful? Brands - Many definitions….. “A brand is a product or service made distinctive by its positioning relative to the competition and by its personality” Hankinson & Cowking Building Strong Brands • Strong brands have a strong identity / personality which are built on a unique set of
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6/17/2013 What Is a Product? Products‚ Services‚ and Experiences Product is anything that can be offered in a market for attention‚ acquisition‚ use‚ or consumption that might satisfy a need or want Service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Experiences represent what buying the product or service will do for the customer Chapter 8 - slide 1 Copyright © 2010 Pearson Education‚ Inc. Publishing
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BRAND AWARENESS OF CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY BRAND AWARENESS Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Brand recognition
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