growth rate in Bangladesh. Kool deodorant stick is a new SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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6 Gillette’s Launch of Sensor The introduction of the Sensor Shaving System‚ one of the biggest product launches ever‚ forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so‚ at what scale. Gillette’s top management had to make very important decisions regarding the launch of its Sensor line. They are questioning‚ on which markets to focus their launch‚ how aggressive this launch should be and most
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There are a variety of situations in which CCTV cameras are used to provide surveillance‚ especially schools. Sometimes‚ in larger schools‚ providing security guards is not enough. It is not uncommon for some schools to install CCTV security systems in their premises to monitor and keep track of all the activities that take place. Sometimes‚ in larger schools‚ providing security guards is not enough for school security. This is usually done with complete awareness on the student’s‚ parent’s and teacher’s
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automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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Autism Spectrum Disorder Felix Maymi Nova Southeastern University Life-Span Human Development PSYC 2350 Roberta Arrigo Autism Spectrum Disorder Key Findings: Population Attributable Fractions for Three Perinatal Risk Factors for Autism Spectrum Disorders‚ 2002 and 2008 Autism and Developmental Disabilities Monitoring Network Autism is a developmental disability that affects a person’s verbal and non-verbal communication‚ understanding of language‚ and socialization with peers. The
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basically walking around our streets with no one to notice they are criminals. If they did it once‚ they can do it again and get away with it. A crime is a crime no matter what the age of the criminal‚ they need to be punished. Based on the article‚ ”Kids Are Kids…” the author‚ Marjie Lundstrom states that children as young as twelve and thirteen are being charged as adults in America’s courts. For example‚ “On March 9‚ Lionel Tate-who was twelve when he savagely beat to death a six-year-old girl-will likely
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Mishra‚ Ravi RE: Whether and When to Launch Oxyglobin Biopure needs to determine the best course of action to launch two new products‚ Oxyglobin a blood substitute for the veterinary market and Hemopure a blood substitute for the human market. Oxyglobin has been approved for commercial use and is ready for launch while Hemopure is expected to be FDA approved within two years. Biopure needs to decide whether and when to launch Oxyglobin. If decided to launch‚ the ability to price Oxyglobin appropriately
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New Product Launch Marketing Plan‚ Part III MKT/571 June 9‚ 2014 New Product Launch Marketing Plan‚ Part III Executive Summary Stefani- Introduction Stefani- Situational Analysis Tamika- At “After Thought Auto” it is our goal to provide extraordinary customer service while providing exceptional window tinting product. We strive to ensure that every time a driver gets behind the wheel of their automobile they feel the best comfort possible. Window tinting allows the opportunity to preserve
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in sub-Saharan countries The countries to be considered are namely Ghana‚ Cameroun‚ Gabon‚ Cote d Ivoire‚ Burkina Faso‚ South Africa and Nigeria Ghana launch will kick-off the introduction into the subSaharan market The Brief Cont d The Malt Category is 9.4m UC in Ghana and it is dominated by Malta Guinness (90% MS with two brands) Dark Malt is perceived as a premium social drink because it has a prestige image Usually consumed as an energy provider‚ food replacer Its moderate sugar content
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