Institute of Practitioners in Advertising Gold‚ Best Use of Insight‚ IPA Effectiveness Awards‚ 2012 www.ipa.co.uk Cadbury Dairy Milk: A meetha journey Principal authors: Ganapathy Balagopalan and Nirav Parekh‚ Ogilvy & Mather India Contributing authors: Kawal Shoor and Madhukar Sabnavis‚ Ogilvy & Mather India SUMMARY This case shows how advertising re-invented the very essence of the product‚ so it became something different‚ and by doing so‚ unlocked brand growth for Cadbury’s Dairy Milk. It did
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Table of Contents Veer Savarkar Introduction Vinayak Damodar Savarkar‚ commonly know as Swantantryaveer Savarkar was a fearless freedom fighter‚ social reformer‚ writer dramatist‚ poet‚ historian‚ poltical leader and philosopher. He remains largely unknown to the masses because of the vicious propaganda against him and misunderstanding around him that has been created over several decades. Veer Savarkar was born on the 28th of May 1883 in a village called Bhagoor near Nasik in Maharashtra
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Good morning! Salam Alekum/Subha Ba-khair! !سلام علیکم/صبح بخیر Good evening! Salam Alekum سلام علیکم Welcome! (to greet someone) Khush Aamdeed خوش آمدید How are you? Kya Hal Hai? کیا حال ہے؟ I’m fine‚ thanks! Main Theek Hun‚ Shukriya! !میں ٹھیک ہوں،شکر یہ And you? Aur Aap? اور آپ؟ Good/ So-So. Accha/Kuch Theek اچھا/ﮐﭽﮭ ٹھیک Thank you (very much)! Bahut Bahut Shukriya! !بہت بہت شکریہ You’re welcome! (for "thank you") Koi Baat Nahin کوی بات نہیں Hey! Friend! Dost Suno! !دوست
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Badi dinon se soch rhi thi kuch likhne ka.. aj likha hai thoda.. I tried.. aur kyunki teri english achi hai isliye thoda padh aur edit krde if required.. smjha.. aur haan comments and suggestions are always welcome.. I just want to knw ki main kuch likh skti hun ya yeh meri galat fehmi hai.. hehehe.. ********************************************************************************** Traffic Lights—First Write-Up After several days of thinking hard (contemplating) for(of) a subject to write about
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COPYRIGHT IN CINEMATOGRAPH FILMS Presentation At Asian Academy of Film and Television October 6‚ 2004 ©2004 LEX ORBIS Part - I October 6‚ 2004 ©2004 LEX ORBIS 2 Contents Idea – Expression Dichotomy Meaning of Copyright What do you protect Meaning of the “work” Works in which Copyright Subsist What is a Cinematograph Film Who is the owner of Copyright Owner in Cinematograph Film It is complex to ascertain the copyright in Cinematograph Film October 6‚ 2004 ©2004 LEX ORBIS
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pyaar naal aana chahida hai Mainu sab pata hai. Mangan naal tusi mahapurush nu apne level tak thalle khich lende ho te khud nastik ban jaande ho (dont come to me for cures‚ come to me with faith and love and I will cure you without you asking me to. Dont bring a mahapurush down to your level by asking him to cure you‚ by asking you become a ’nastik’). Beetle leaf is the purest; it is because of this reason that it is a favourite with all God. Tambe di garvi meri blessings hai tuhanu tuhadi full life
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Tujhse shadi karke pachta raha hun Dil kerta hai tujhey kuttay k agay dal dun Samnay wala passenger: wao wao wao wao! Pehle kiss karo‚ Phir palang per leta do‚ Phir chaddi utar do‚ Phir niche haath lagao‚ Aur check karo k Baby ne su su to nahi kiya na Teacher: What is your caste? Student: Pehle hum Singh they‚ Phir Rajput hue‚ Phir Sharma ho gaye‚ Abhi hai Darzi…. Aaage Mummy ki marzi Banta: Yar meri biwi pani se bohat darti hai. Friend: Acha wo kaise? Banta: Yar kal mein ghar
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PROJECT REPORT ON CADBURY INTERGENERATIONAL BRANDING BY BRAND SUBMITTED TO: Prof. Jone Mathews SUBMITTED BY: APURV SINGH (PGFA1108) NIKITA KHANNA (PGFA1130) PAARIJAT (PGFA1131) PAYAL GUPTA (PGFA1132) SANCHI MALHOTRA (PGFA1140) SHOBHIT MITTAL (PGFA1144) Executive Summary The story of Cadbury Dairy Milk started way back in 1905 at Bournville‚ U.K.‚ but the journey with chocolate lovers in India began in 1948. Currently Cadbury India operates in five categories‚ which are Chocolate
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Posted by anchoring scripts at 21:32 Email ThisBlogThis!Share to TwitterShare to Facebook 1 comment: amit54876 January 2012 06:50 mere shaadi ki sangeet sandhya ki script likhi hai kya bhabhie....:P :P :P.... waise jab bhi hogi aapko hi sangeet sandhya sambhalni hai...ha ha ha Reply Load more... Home Subscribe to: Post Comments (Atom) Followers Blog Archive ▼ 2012 (1) ▼ January
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searching innovation. We have variety of models of advertisements before us. Starting from ‘Mile Sur Mera Tumhara’ in 1998 to showcase the nation’s unity in prevailing in linguistic diversity‚ designed by Piyush Pandey and Louis Banks to ‘Hum Mein Hai Hero’ sung by A.R. Rahman in 2012. And we can see the story and brain behind each and every successful advertisement is innovation‚ innovation in thoughts‚ music and presentation. Reasons behind Piyush Pandey‚ National Creative Director Ogilvy &
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