Critical Evaluation of Marketing Tool-SWOT Analysis Introduction The aim of this paper is to critically evaluate the SWOT analysis as one of popular tools in marketing. SWOT analysis is an analysis method of identifying all external and internal factors for organization strategies (Rauch‚ 2007). It is considered in this paper that though SWOT analysis has limitations‚ it can be improved to be more effective as its development. This paper firstly focused on the definition of SWOT analysis. And then
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of his level or status. Planning It is the basic function of management. It deals with chalking out a future course of action & deciding in advance the most appropriate course of actions for achievement of pre-determined goals. According to KOONTZ‚ “Planning is deciding in advance - what to do‚ when to do & how to do. It bridges the gap from where we are & where we want to be”. A plan is a future course of actions. It is an exercise in problem solving & decision making. Planning
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goals of the organization. Management stands to protect the interest of the organization. According to Harold Koontz‚ “Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals can co-operate towards attainment of group goals.” As per the definition of Harold Koontz‚ it is management which puts into use the various factors of production and creates a conducive environment
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THE MANAGEMENT THEORY JUNGLE The purpose of this article is to identify the various schools of management theory‚ indicate the source of the differences‚ and to provide some suggestions for disentangling the management theory jungle. Koontz describes six schools of management theory as follows. 1. The Management Process School The management process school views management as a process of getting things done with people working in organized groups. Fathered by Henri Fayol‚ this school views management
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Content Executive Summary..... ...................................................................................2 Methodology........................................................................................................2 Introduction ..................................................................................................... 3 Question A .................................................................................................... 2 Background ...................
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Excerpt ABSTRACT The book examined motivation and job satisfaction in Oyo State Civil Service.It also appraised the existing motivating packages for workers in the state and investigate the effect of staff motivation on job performance in the state. This was neccessited by the need to ensure effective job satisfac- in Oyo State Civil Service. The book made use of questionnaire and simple random sampling method was adopted. The book revealed that Oyo civil servants have low job satisfaction
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context. 1.1.1 Defining management The study guide tries to answer the question by quoting a number of definitions. The discussion clearly gives a basic agreement of how management and social work management should be defined. According to Koontz and Weihrich (1998:4)‚ states management: Is individuals‚ forming a group to work with each other to accomplish efficient selected aims by designing‚ and maintaining an environment. Managerial functions of planning‚
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overall determination of policies‚ setting of major objectives‚ identification of general purposes and laying down of broad programmes and projects while management is the art getting things done through and with people in formally organized groups (Koontz‚ H 1961‚ “The management theory jungle” Administration is the universal process of organizing people and resources efficiently so as to direct activities toward common goals and objectives. It is a process because it involves a series of steps
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the prime minister‚ but with good will and a vision one will pull through. As a manager of a team you have to ensure that you have a vision and a mission‚ the vision will guide you along the path of achieving your mission. Management is defined by Koontz‚ (2014) as the art of delegating tasks and having them attained through a group within a formal organization. This clearly states that without a team there can never be a manager. Therefore‚ managers ought to be of a certain standard and produces
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Diagnosing and Changing Organizational Culture‚ New York: Addison-Wesley. Coca-Cola Company Website: http://www.coca-colacompany.com/ Katzenbach‚ J and Smith‚ D (1993)‚ The Magic of Teams‚ Harvard Business School Press‚ Boston‚ MA Koontz‚ H.‚ C. O ’Donnell‚ and H. Weihrich‚ (1980) Management‚ 7th ed.‚ McGraw-Hill‚ New York‚ N.Y Leadership and Management [Online] available from http://www.who.int/hiv/pub/imai/om_10_leadership_management.pdf [09-04-2013] Mullins‚ L. J (2005)‚ Management and Organizational
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