Organisation Behavior and Human Resources Practice in Business Organisation (a Case Study of Cocacola Company

Topics: Management, Organizational structure, Organizational culture Pages: 16 (5094 words) Published: April 28, 2013
A report is about the analysis of the organization behavior and human resource management in the Coca-Cola Company. The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. This report is divided into eleven chapters, whereby chapter one is about the executive summary, analysis (SWOT) historical background of Coca-Cola Companyas well as the vision and mission of the organization. Chapter two describes the analysis of the organization structure and span of control of the organization whereby the structure is thorough studied and number of subordinates reporting to a given manager is identified. Chapter three shows the analysis of the organization culture and behaviour within Coca-Cola Company, the analysis has in full explained the organization culture and behaviour of employees. Chapter four covers the analysis of leadership and management, and organizational development. Then chapter five has been about the analysis of the organization on team working, selection methods, coaching and mentoring. Chapter six shows how resourcing, training and development are being conducted by organization. Chapter seven explains the analysis of communication skills, negotiating and influencing as being done by the organization. Chapter eight has covered the analysis of the performance, motivation and appraisal of the employees within an organization. Also Chapter nine is the management systems and policies being used by Coca-Cola Company. Chapter ten concern with how management of change is being conducted within the organization in order to cope with changes and needs of the employees or customers. And lastly is conclusion and recommendations on the improvements required to make an organization grow.

The SWOT analysis measures the ability of the company internally and externally. The following is the SWOT analysis of Coca-Cola Company. 1.1.1 Strength
The Coca-Cola Company has a well organized organizational structure. •It produces a variety of beverages
The Coca-Cola Company consists of skilled labor
It is wide spread in the world
Customer Loyalty
Corporate social responsibility

1.1.2 Weaknesses
Brand failures or many brands with insignificant amount of revenues •Intervene of the board of directors in important decisions •Negative publicity
High debt level due to acquisitions

1.1.3 Opportunity
Increasing demand for healthy food and beverage
Growing beverages consumption in emerging markets
Large market availability due to its wide spread in all parts of the world •Bottled water consumption growth

1.1.4 Threat
There is an increase in competition from other same companies like PepsiCo •Environment pollution caused by the plants
Water scarcity
Saturated carbonated drinks market

(source: cocacola company website)

According to Mullins (2010), the aim of the organization structure is to provide the division of work among members of the organization, as well as the overall co-ordination of their activities hence to fulfil and meet the aimed goals and objectives of the organization The Coca-Cola Company does consists of the Separate International Division Structure, this structure is contributed by the company’s international staffs who are operating separately and in isolation from the head office. The company has diverse divisions in all of the continents around the globe and being led by presidents...
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