Eastman Kodak Company: Funtime Film Written Case The market for camera films is very competitive. During the five year period from 1988 to 1993‚ Kodak’s market share fell from 76% to 70%. In response‚ Kodak decided to revamp its product line to include Funtime Film‚ a seasonal offering at a low price point. In this case‚ you are asked to decide whether the new product line strategy will lead to a reversal in Kodak’s market share decline. In preparing this case‚ consider the
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look at the case of Eastman Kodak to discuss the challenges it has faced‚ and find the opportunities to the new restructured Kodak. In the report it makes use of Five Forces model‚ SWOT model and PESTLE model to analyse Kodak’s performance in the over 130-year. Finally‚ through the analysis‚ it concludes that the challenges of Kodak mainly come from three aspects: the fast development of digital technology‚ intense competition and the threat of substitutions. Because Kodak has maintained abundant patents
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Eastman Kodak Company‚ commonly known as Kodak‚ is an American multinational imaging and photographic equipment‚ materials and services company headquartered in Rochester‚ New York‚ United States and incorporated in New Jersey.[3] It was founded by George Eastman in 1888. Kodak is best known for photographic film products. During most of the 20th century Kodak held a dominant position in photographic film‚ and in 1976 had a 89% market share of photographic film sales in the United States. The company’s
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Analysis – Porter’s 5 Forces Model – Industry Driving Forces – Key Success Factors – Strategic Group Mapping Internal Factors Analysis – Core Competences – SWOT Analysis – Value Chain Kodak Strategy – Based on Case – Why Kodak’s 4-year Strategy failed – Reasons for Failure – Based on Current Situation Recommendations Conclusion 3 Company Overview 4 Company Overview…. Cont… 1879: George Eastman invented the dry-plate process and filed patent for a machine that coated dry photographic plates 1880:
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Kodak and Fujifilm Calandra J. Davis Professor Michael Curran BUS 302: Management Concepts February 2‚ 2013 History and Core Business of Kodak and Fujifilm Eastman Kodak which‚ is headquartered in Rochester‚ NY was founded in by George Eastman‚ who patented photographic film which were stored into a roll in 1884. The first roll film cameras that this company produced were called Kodak. The cameras became so successful the “Kodak” word was incorporated into the name in 1892. By 1900 he had
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Eastman Kodak is the leader in digital camera sales‚ all is not well. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it’s time to look to new products and markets. For the first quarter of 2005‚ Eastman Kodak reported a $142 million loss. While it may appear Kodak is in dire straights‚ they are taking actions to establish themselves in the digital printing market. With the leadership of new CEO‚ Antonio M. Perez‚ Eastman Kodak is ready
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Memo To: Daniel Carp‚ CEO‚ Eastman Kodak Company Re: Kodak’s Strategic and Industry Analysis Executive Summary: After taking a close look at the photography industry‚ it is evident that there has been a significant shift from the use of traditional film cameras to a market fully fledged and saturated with modern and updated digital cameras and digital photographic tools. As more consumers adapt to this technological change‚ the demand for digital cameras in the market grows substantially‚ which
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Executive Summary Eastman Kodak CO. which headquartered in Rochester New York‚ USA‚ was founded in 1892 by George Eastman. The company holds a vital role in the innovation and development of the motion picture industries as well as the film photographic industry. Kodak organized itself in 3 key segments: the Graphic Communication Group (GCG); the Film‚ Photofinishing‚ Entertainment Group (FPEG) and the Consumer Digital Imaging Group (CGD). ) This report relays to Kodak’s managers the importance
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A case study of Kodak is been given as an example because Kodak has gone through a transition phase in a period between 1980 ’s to 1990 ’s ‚ due to introduction of new technology in the field of photography specially digital photography. Kodak was the only one that developed many of the components of digital photography‚ yet the new form of photographic technology has had a serious‚ unconstructive impact on the firm business. 2.0 The need for the "change" George Eastman Kodak Company developed
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World Resources Institute ble Enterprise Program Sustaina A program of the World Resources Institute . Eastman Kodak Case Implementation of TQEM at Kodak Parks Utilities Division Our vision is to be a world class company and the leading imaging company in protecting the quality of the environment and the health and safety of our employees‚ customers‚ and communities in which we operate. For more than a decade‚ WRI’s Sustainable Enterprise Program (SEP) has harnessed the power of business
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